If you’ve ever tried finding exactly what you’re looking for in the millions of new clothing pieces, shoes, accessories, and interior items launching daily, then you’ll know that shopping online is anything but easy — but that’s why you’ve got us. Our days are dedicated to finding the absolute best new things for you to buy every month from the coolest brands of the season, and we’ve handpicked seven standout items that you’ll want to add to your shopping basket ASAP. This June, as we welcome the summer season, we’re keen to add a new swimsuit to our wardrobe. Instead of choosing a minimal suit, the summer sun is inspiring us to go bright and bold and invest in colourful printed one-pieces and bikini sets. And what would a day by the beach, a...
Is Gigi Hadid an ardent Who What Wear follower? I ask because it was only the other day that we were extolling the fashion virtues of Mango’s many brilliant crochet pieces, highlighting that they are some of the strongest on the high street for this topline summer trend. We know that celebrities aren’t immune to the charms of a well-chosen affordable item, despite owning closets full of designer garms. But those high street pieces have to work hard to stand up to the luxury good these A-listers are used to, and the detail, design and finish on this £36 crochet polo shirt manages to do just that. Stepping out in New York a few days ago, Gigi’s low-key outfit looked like the very epitome of relaxed warm-weather dressing. From her slouchy-yet-tailored mustard...
If it seems like all anyone can think about or talk about lately is summer holidays, you’re not the only one that’s noticed. We’re all excited to get out there and safely travel again, even if it’s for a holiday in the UK. I, for one, have been busy searching for items to pack and have come across quite a few pieces that I know will be in every fashion girl’s Instagram post. If you’re wondering which accessory, swimwear, dress, and shoe trends are on the horizon for summer 2021, travel photos are a great way to find them, as we usually pack our freshest pieces for trips (or is it just me?) So whether you’re headed to the seaside, the countryside or the city, it might be helpful to read this prior to making your packing list...
We created What to Buy Now to bring you a concise edit every Monday of the items we really love—from the high street, designer labels, vintage gems you can buy online and even charity-shop treasures. We’re constantly scanning the most stylish online stores so you can feel safe in the knowledge that you won’t miss a thing. We know that your fashion requirements can vary massively from season to season, whether you’re looking for an immaculately tailored staple, an affordable sundress or the perfect pair of shoes. So not only will we cover all the bases, but as ardent believers in mindful consumption, we’ll make sure everything we include will look just as fresh in a year’s time as it does now. Of course, we’ll also bring you those piec...
Every picture I am saving on Instagram recently seems to have one thing in common—a pair of vibrant square-frame sunglasses. This might be a side effect of recently finishing the ’70s series The Serpent, or maybe it’s because like many Brits I have been desperately craving some sunshine. I typically tend to be very boring when it comes to sunglasses, only wearing a Wayfarer or similarly classic shape, however this year I’m drawn towards retro shades in vibrant hues. I’m more than ready to have some fun with my outfits again, and wearing a pair of OTT bright green sunglasses might just satisfy this urge. Unsurprisingly, Gucci (a moniker for maximalist nowadays) is leading this trend, with its angular, rainbow shades. Another label which has sparked th...
Dresses are my most favourite thing to shop for. More often than not, I’ll return trousers or tops based on their unpredictable fit, but I find it easier to tell whether a dress will fit and suit me; even if I only have a product shot to go by. Another plus side of dresses is I find that you don’t need to spend a fortune to find a really beautiful dress. I’ve become a dab-hand at spotting a great affordable summer dress. Putting my skills to the test, below I’ve curated an edit of affordable summer dresses, just for you. It’s worth noting that one person’s idea of what’s affordable will always differ from the next, but with stand-out dresses from as little as £18 and £29 (from COS no less), and peaking at £145, I’ll let you determine wha...
It’s plain to see from our autumn/winter 2021 trend report that colour has a huge part to play for the second half of the year. The forthcoming season is set to be bold and rather beautiful with super-bright, densely pigmented shades taking a prime position across many a key designer collection. You’ll find ultra-saturated corals, highlighter yellows, neon, Kelly and emerald greens, lipstick reds, juicy oranges and punchy cobalt blues. There’s an omnipresent pink aura running through the runways, with every option available—light baby-pinks through to deep fuchsias—but perhaps that no surprise considering how well established the pink colour trend already is at this point in the year. Perhaps a more surprisingly addition is the noticeable rise in purple: It...
We’re all rooting for Michaela Coel at the 2021 BAFTA Television Awards. The I May Destroy You actor and creator was nominated for two BAFTAs in the categories of leading actress and best mini-series. Michaela arrived on the red carpet already looking like a winner in a custom black gown by one of London’s most exciting emerging designers, Maximilian. Michaela’s custom black Highway gown by Maximilian was inspired by the designer’s spring/summer 2021 collection. The elegantly sexy, floor-length dress featured contrasting red sleeves and two statement cutout panels on the back. She completed the look with layers of chunky gold necklaces, black nail polish, and slicked-back hair cut into a blunt, medium bob. For accessories, Michaela chose simple, black satin heeled s...
First up, when should we body-brush? Personally, and despite my earlier cynicism, I actually prefer to brush my body when my skin is dry, as it helps me to feel really zingy and invigorated before I’ve even stepped foot into the shower. But it turns out that you can body-brush whenever you like: on dry pre-shower skin or when your skin is damp post-shower. So what are the benefits? “It’s used by alternative therapists to promote this network of cleansing vessels, which runs just beneath the surface of the skin, and to help detoxify and decongest the body,” says Kate Shapland, founder of Legology. “It also promotes the blood circulation, improving the flow of fresh nutrient-rich blood to the surface of the skin, which manifests in a natural sense of tone and smoot...
Swimwear shopping can quickly become expensive, and while we might all want to buy a Lisa Marie Fernandez or Mara Hoffman swimsuit, many of us don’t want to splurge on something we’ll only wear for a week or two a year. Especially when there is such a big question mark over international travel this year, and the Great British Summer is so unreliable. Luckily the high street has really upped its swimwear game this season, as Zara, Mango, and more have expanded their swimwear with expensive-looking suits for under £100. If you want something simple, Weekday and H&M have simple, classic one-pieces, while if you have a weakness for colourful prints, you’ll want to see the swimsuits we’ve found at & Other Stories and Mango. Scroll below to shop our edit of the b...
There are few people who spend as much time contemplating clothes as fashion editors do. After all, it’s packed right there into the job title that a healthy obsession with all things style should, at the very least, be a prerequisite. With summer on the horizon, I thought I’d tap into the knowledge of five fashion experts in order to find out what is on their wish lists for the season ahead. Whether they’re planning their re-entry wardrobes or outfits for summer weddings and much-needed holidays, these lists are thoroughly researched and only contain the best of the best. From sandals to sunglasses, the editors have certainly selected items that make an impact. Some editors are focusing on shopping vintage or supporting...
I truly believe that its core collection (as well as its DD+ range and plus-size bras, of which I’m well versed) have never looked stronger, more stylish, or more premium. Its ongoing edit with Rosie Huntington-Whiteley is just as beautiful as ever, with this season leaning towards a decadent ‘20s aesthetic, featuring delicate lace, pleating, and moulded cups. The brand has also just unveiled a joyful boutique collection created with lingerie designer Damaris Evans, which boasts on-trend colour clashing, intricate embroidery, and an incredible colour palette. It’s a feast for the eyes, and is guaranteed to elevate your underwear drawer tenfold. Then, of course, there are the classic t-shirt and multiway bras of which I can’t survive without and never fail to disappoint. You ...