Fashion
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From Colours to Cuts, These Are the 8 Hair Trends That Matter Most This Spring
Working with a brilliant team of fashion editors who have their fingers on the pulse means that, luckily for me, I’ve had the low-down on the spring/summer fashion trends for 2021 for quite a while now. The world of beauty, however, can be a little trickier to predict. We’ve already delved into the brilliant beauty products that shaped 2020, but the growing popularity of platforms like TikTok means that trending beauty often changes overnight. Combine that with the uncertainty around the opening and closing of beauty salons, and it’s becoming increasingly tricky to forecast which beauty treatments and trends look set to take off in 2021. However, after enjoying just one haircut during the whole of 2020,...
From LA to London, This is What Our Editors Are Wearing This Spring
In the digital age, outfit inspiration can come from all avenues: from street style and Instagram to archival Getty searches. But, sometimes you can’t beat the real deal, and by that we mean drawing ideas from those around us and the people we pass on the street. Luckily, working at an online fashion publication means there is no shortage of stylish individuals who inspire me (digitally anyway) on a daily basis. Not only that, but with teams based everywhere from LA to London, Who What Wear is able to harness that unique eclecticism that comes from a global fashion perspective. While I can’t see my fellow editors IRL right now (sob), I’ll just have to appreciate their fabulous sense of s...
The Chicest Spring Outfits Have This Classic Item in Common
Gone are the days when the only time you’d dust off and don a blazer was for a stuffy job interview. Today, they’re an integral part of our wardrobes, bestowing everything we choose to wear them with—be it a floral dress, mini skirt, or a pair of jeans—with a polished finish. With the power to make you feel powerful, stylish, and put-together as soon as you slip one on, it’s little wonder that blazers trend year-round, though, in our opinion, their appeal peaks in spring. As we shed our winter years, blazers become the perfect transeasonal cover-up. Many of the best blazers out there have oversized silhouettes (or can be bought a size up without sacrificing the overall aesthetic), meaning they can be layered over jumpers until temperatures rise. When they eventually do, t...
The Best High-Street Buys We’ve Seen on Instagram This Month
The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (aka after we’ve bought our faves). Our skills are so attuned that more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or natural desire to wear a parti...
I Don’t Usually Like Floral Perfumes But These 15 Have Changed My Mind
If, this time last year, you’d have asked me to sum up my taste in perfume in three words, I probably would have said something along the lines of: Woody, musky and unisex. I have always liked my scents to enter a room before I do. I lean towards those heavy notes that linger on clothes until the next morning. And while these preferences might not be to everyone’s tastes, I quite like it when my perfumes divide a room. As long as some people found my fragrance distasteful, at least I knew I wasn’t smelling the same as everyone else in the room, who were no doubt doused in the latest, totally inoffensive, crowd-pleasing floral. But then the pandemic hit, and I had no longer had anyone to fluff up my fragrance feathers in front of. Instead, I was confined to the same four walls with not...
This Two-Part Outfit Takes All the Effort Out of Getting Dressed
Skirt and top sets aren’t exactly new, but we couldn’t help but notice that the co-ord is dominating not only our favourite new-in sections but also our Instagram feeds right now. What we love most about skirt and top sets is the fact they require almost zero effort on your part to look good—pop them on, add your favourite shoes, your go-to jewellery, et voila—you look like you’ve put a great deal of thought into your attire, even though that wasn’t exactly the case. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back t...
Chanel’s New Loafers Have Become an Obsession of Mine
Loafers haven’t been around for a while. Sure, they kind of bubble up as one of those wardrobe basics we will always feel passionate about, but they haven’t really been in the fashion spotlight for a while. Back in 2015, it was Gucci’s Horsebit backless loafers that became the ubiquitous shoes of the season thanks to Alessandro Michele‘s new reign at the fashion house. Then after that initial buzz, which did admittedly last a couple of years (and the style still stands up today as a modern classic), everything went a little quiet on the loafer front. Now, in 2021, they’re everywhere again, and this time nearly every designer you can think of is taking part. Well, dear readers, I think I’ve found the ultimate designer loafers to b...
5 Interiors Trends We Can’t Stop Clicking on This Season
While our wardrobes have experienced a cooling-off period over the course of 2020 and into 2021, our homes, and everything in them, have been working overtime—quite literally. Even those of us who wouldn’t previously call ourselves interior fanatics, lockdown has inspired us to become experts in all aspects of homeware, thanks to the increase in time we’ve spent within our four walls. Invariably this has caused a wave of new interior trends to flood social media, and of course, we’ve become adept at spotting these winning looks. The mood of the moment seems to point to a craving for colour and personality: from the sinuosity of Gustaf Westman’s wavy edge mirrors and the quirky appeal of rainbow gingham, to Mathilda Goad’...
French Girls Swear By These 8 Brands for Amazing Skin
From their chic trademark fringes to their classic wardrobe basics, there’s an undeniable allure about the beauty and style choices of French women. For me, though, there’s one specific area that I feel they’ve consistently excelled in more than most: skincare. Yes, French girls have seriously amazing skin and it’s down to the array of hard-working skincare brands that they have access to. Over the years, I’ve lost count of the number of industry-approved makeup removers and celebrity-beloved face oils that have been exported from France. Trust me—if it’s cult skincare products that you’re looking for, then French pharmacy brands are the best place to start. Luckily, many of these historic bran...
12 Easy Spring Outfits to Try This Weekend
I don’t know about you, but over the last 6 months, my wardrobe has experienced a serious case of Groundhog Day. Jumpers, joggers, slippers, jumpers, joggers, slippers… The repetitiveness of my outfits has become quite an apt metaphor for the monotony of lockdown. Needless to say, I think we’re all craving a little variety in our lives right about now, and if nothing else, the changing of the seasons will offer just that. While we still don’t know when “normality” will resume, we can still rely on the longer days and warmer temperatures to mix things up in the fashion department. If you’ve been following the weather forecast as closely as I have (I mean there’s nothing else to do, right?), you’ll know that warmer days are on th...
This 3-Part Outfit Is the Easiest Thing to Wear In Spring
When it comes to styling ideas, it can be easy to focus on the new and exciting outfit ideas, however sometimes you simply can’t beat a classic. One of the most timeless outfits that is popular every single spring is a blazer, jeans and T-shirt. It’s a trio that Princess Diana made her uniform, as she was often spotted in Kensington in a double breasted navy blazer, T-shirt and straight-leg jeans. It’s an outfit that hasn’t dated decades later, and is still a popular choice particularly in spring. Although it’s a simple look to master—you only need to pair any blazer, jeans and T-shirt together—you can play with proportions and silhouettes to have a different take on the classic. Recently blazers have returned to a more 80s and 90s form, with strong shou...
12 Timeless Pieces That Belong in Every Brit Wardrobe
Here in Britain, we’re fortunate to have one of the most eclectic fashion scenes out there. From punk to polish, Dr. Martens to twinsets, so broad is the term “British style” it’s difficult for even us to pinpoint. But that’s what we love about it. After all, fashion is one of the most readily available forms of self-expression, and we don’t think anyone should be limited to one aesthetic. Still, some pieces feel undeniably British—staples that can be found in just about every Brit wardrobe, whatever the other items hanging alongside them may look like. Assemble them, and what do you get? Twelve absolutely British fashion essentials, all of which can be worn in a multitude of ways. Scroll below to see how some of our favourite UK-based influencers style ...
