Fashion
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These Minimalist Makeup Products Are the Perfect Recipe for Hot Girl Summer
The last calendar year has changed a lot about our beauty practices. From co-signing more low-maintenance hair choices to adopting mask-friendly makeup and carrying out more at-home beauty treatments than ever before, we’ve amended every aspect of our hair, makeup, skincare, and nail routines to suit our socially distanced lives. And we don’t know about you, but after being robbed of Hot Girl Summer 2020, we’re feeling the urge to show out this solstice season. That’s why all summer 2021, we’ll be leaning into the most fitting trend that also happens to be so pretty: minimalist makeup. Now, minimalist makeup might not sound all that exciting, but it can be a lot more fun than its name suggests. Remember when Beyonce had us all sho...
Fashion Insiders Are Favouring Biker Shorts This Summer—Here’s How
Now more than ever, we realise that some fashion items have more than one purpose. Previously something you’d only wear at home, well-chosen tracksuits have become much more stylish and double up as ideal beer-garden attire. Similarly, leggings have also made the shift from our gym bags to our daily rotation. We’ve seen them styled with everything from crop tops and mules (very Sandy from Grease) to loafers and trench coats. While we’re on the subject of looking at some pieces differently, let us discuss the garment in our headline—bike shorts. Gone are the days when you’d purchase a pair of bike shorts in the interest of actually cycling in them. Now, they’re a bona fide style staple. Sure, they remain pretty divisive in fashion circles (our e...
I’m a Flat-Shoe Fanatic, and I Always Dream of Owning a Pair From This Brand
As a child, I was fascinated by the grown-up glamour of the high heel, and like coffee or spicy food, I always assumed it was just something you learned to love as you got older. No matter how hard I tried as a teen and early twenty-something, I could never get on board (aside from the odd concession to a heeled boot). Instead, I have always been inexorably drawn toward flats: The polished appeal of a loafer, the nonchalant, cool-girl stylings of a brogue, and even the odd nod to the noughties ballet pump. Within this realm of smart flats, I always considered Church’s to be the crème de la crème. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and m...
I’m a Flat Shoe Fanatic, and This is the One Brand I’ve Always Dreamed of Owning
While I’ve seen plenty of appealing iterations over the years, they’ve never quite surpassed the timeless beauty of a Church’s shoe. I have always felt like menswear can often, by default, feel more premium because it focuses on simple silhouettes and classic fits, and I believe this is what has drawn me back to Church’s time and time again: a sort of unfussy, straight-forward chicness. While the odd deviation comes in the form of the brand’s studded styles, such as the Pembrey loafer, it remains one of my favourite iterations on-site right now. Yes, it has that additional detailing, but it’s not at the cost of versatility. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined...
The Gen Z Styling Trend That Is Taking Over Fashion This Year
“I feel like Vetements really paved the way for the oversize look. It was a real moment that has been picked up as a solid trend, and I hope it never goes away,” muses celeb stylist Aimée Croysdill. “Bottega and The Frankie Shop do an effortless oversize aesthetic. It’s chic and timeless, but I also love Cecilie Bahnsen for a more feminine oversize prairie look. “When it comes to styling, I would say make sure you show some features that are elongating and elegant; for example, your neck area. Roll up sleeves for wrists to be shown, or if your thing is your legs, then ankles showing helps show your slimmest parts, making the oversize look balanced.” But then again, perhaps the beauty of this trend is that it doesn’t need to be typically “flatt...
7 Swim Designers on This Summer’s Biggest Trends
Although it might not seem like it when looking at the weather forecast, summer is just around the corner. (I promise you!) While international holidays to far-flung destinations may still feel relatively out of the question, I am determined to get myself to a beach in the near future, one way or another. Filled with a sense of optimism for the summer ahead and a yearning to start planning my holiday wardrobe, this week (amongst the rain showers and hail storms), I set out to discover exactly which swimwear trends are on the horizon for 2021. Speaking with seven designers behind some of the most in-demand bikini brands—including Jade Swim, Hunza G, and Evarae—I discovered that, for many, this summer is all about feel-good fashion. Almost every designer told me they...
There Are 326 Dresses On & Other Stories, But I’d Recommend These 20
Last year’s penchant for a puff sleeve remains, as has the comfy appeal of the smock, however for 2021 these come alongside a selection of chic minis in feel-good pops of pink and red and clean-lined minimalist midis. The brand’s recent collaboration with Rejina Pyo was a sign of good things to come, and we fell hard for the dramatic tulle sleeve black dress and the tangerine orange number, which are both begging to be worn to dinner with strappy heels. Of course, there’s also plenty of warm weather classics to be found: Think dizty florals, linen fabrics, classic shirt dresses and throw-on-and-go t-shirt styles. Ready to go? Scroll down to see and shop the 20 dresses from & Other Stories that we’re going to wear the moment summer arrives. You Deserv...
Trust Me—I’m an Editor: 10 Summer Buys That I Love This Week
As several warehouses and stores shuttered over the past 12 months, the fashion industry faces huge challenges and strains that pose an inevitable threat to businesses. Many of us won’t be shopping in the same way right now, but even a like on Instagram or a message of support can provide a boost for these brands. I certainly don’t want anyone to feel like they have to buy more right now, but at the same time, after working in the fashion industry for nine years, I want to support the brands and pieces that I love and treasure. As an editor at Who What Wear, I typically spend a lot of time looking at new-in products and so every week, I update this story with the pieces that have caught my eye and that really stand out. I usually have quite a classic style and tend to lean towa...
Autumn/Winter 2021 Trends: The Only Fashion Looks You Need to Know
The Who What Wear take on autumn/winter 2021’s top fashion trends has been curated just like any other season: it is, has been and always will be entirely grounded in what you’re going to want to wear. You can consider this is your ultimate edit and a checklist to keep referencing, rather than a vast, overwhelming, never-ending stream of runway pictures and examples of unrealistic looks that won’t/don’t translate into the majority of wardrobes up and down the country. It’s a gargantuan task, but someone’s got to do it, and who better than a team of editors known for their ability to not only decode trends but predict them too? Traditionally, the darker, colder months are a time for cocooning, but I think we can agree that we̵...
9 Non-Dated Ways to Wear Shorts This Summer
No matter where you live in the world at one point or another, you’re probably going to want to wear shorts during the summer. But as far as summer staples go, shorts aren’t exactly the most fail-safe item to style. There are many different types of shorts, and figuring out what to wear with them can take a bit of trial and error. Shorts trends don’t change all that often (just consider how long bike shorts and cutoff denim shorts have been a thing), so coming up with fresh ways to wear them is of the utmost importance as the weather warms up. Since spring is in full swing and shorts are coming back into our outfit rotation (I don’t know about you, but it’s going to be 90° this week where I live), now is the perfec...
This Is the Most Useful Item You Can Buy This Summer
There are only a few pieces that can truly lay claim to the phrase “wardrobe essential.” Along with jeans and sneakers, tank tops definitely fall into the category of basics everyone should own. I don’t blame you if you want to invest in a designer version à la Katie Holmes’s viral cashmere tank moment, but this one goes out to all the budget shoppers out there. So how far can you stretch $40 when it comes to tank tops? There is a huge variety of styles available, from fitted going-out tanks to easygoing crop tops for working from home. To provide a bit of outfit inspiration, I also rounded up some well-dressed It girls who can show you how to style each tank. Scroll down to shop the 22 best tank tops under $40 organized by silhouette.&...
Trust Me—This Is the First ‘It’ Dress of the Summer
As an editor at Who What Wear I spend hours upon hours looking at new-in sections, and so over the years have developed a knack for spotting products that will sell out or have huge appeal with our readers. There is one dress in particular which I have a feeling is destined for cult status this summer—a ruched midi dress from COS. It has a simple 90s-style midi silhouette, however the ruched detailing on the waist and fuller skirt make it a little more relaxed. The black version is a perfect every-day summer option, and the bright green version is ideal for those looking to wear more colour or can even be dressed up for more formal occasions. Keep scrolling to see the COS dress everyone in our team loves for summer. You Deserve to Make Money Even When you are looking for Dates O...
