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The 7 Styling Rules That Curl Experts Swear By

Curly haircare and styling can be complex. With new super ingredients and products always trending and practices that are raved about by some and abhorred by others, it can be difficult to know what’s best for your texture. Recently, I have been on my own journey with my natural texture and have been testing out loads of different techniques—more than I ever have. I have to say, I have become pretty great at braid-outs and twist-outs and have loved learning what oils, creams, gels and serums my hair loves and loathes. To put it simply, I’m feeling confident in my coils.  However, I can’t dismiss the fact that I have the best hair experts at my disposal to pose a long list of queries to whenever I like. They help to cut through the noise of the internet and have pr...

I’m 31 and Swear By These 8 Products for Youthful Skin

I’ll never forget the first time I thought seriously about getting Botox. I was watching an episode of Vanderpump Rules, and a cast member admitted that she’d been having the neuromodulator injected into her face since the age of 25 to prevent the eventual formation of fine lines and wrinkles. I was 27 at the time and had never once considered it. Since I didn’t have any significant concerns around skin ageing yet, I just didn’t see the point. Even still, I couldn’t help but wonder if my lack of a Botox regimen would eventually result in a wrinkly little raisin staring back at me in the mirror. Not going to lie, I began to spiral a bit. Well, a few minutes passed and so did my panic. I reminded myself that the show ...

9 Brands That Prove Gorgeous Lingerie Shouldn’t Cost the Earth

The saying “you get what you pay for” applies to so many things in fashion, but one thing we struggle to justify it for is lingerie. Never has so little fabric amounted to so many pound signs as it does when you peruse luxury lingerie. And seeing as it’s something we wear, quite literally, every single day, it’s not something we’re prepared to spend our entire salary on, which is why we’ve scoured the digital shopping sphere to bring you the best affordable lingerie brands we can find. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share ...

12 Beautiful Dresses We Can’t Stop Thinking About for Spring

When it comes to springtime purchases, pretty dresses rank high on our wish list. There’s just something about slipping into a frock that makes you feel instantly fabulous. Incredibly easy to style—all you need is a couple of key accessories or, for days spent indoors, your slippers—a dress always makes for a foolproof outfit solution. Now that temperatures are beginning to rise, even those who remain faithful to their loungewear sets can’t resist switching up their daily wares to include a dress or two. And, as it happens, there are a handful that we keep seeing over and over again on social media. While there are plenty of options out there to choose from, there are a few trending dresses we (and our fashion friends) are especially into this season, all of which you...

33 Outfits That Look 10/10 Styled With Trainers

Gone are the days when trainers were solely reserved for athletic endeavours (Read: your commute, whenever it resumes). Over the past few years, sneakers have broken free from their gym-bag bounds and have taken on new sartorial meaning. It all started when Adidas Stan Smiths became part of the It-girl uniform. Then Vans proved to be all the rage. Fast-forward a few seasons and we had the pared-back likes of Veja and Superga to obsess over. Most recently, though, “dad” trainers have been clogging up our Instagram feeds—something that looks set to continue the further into 2021 we find ourselves. Regardless of which trainer style you’ve pledged your allegiance to, there’s one thing we can all agree on: We’re so glad trainers are here to stay. However, thei...

I Just Tried the Trending French Face Mask That Celebs Swear By

Ever wondered whether a new beauty launch or trending product is truly worth the hype? If so, you’re in the right place. I Just Tried… is our beauty column where we test out everything from new formulations to cult classics to find out whether they’re really worth your money. Oh, and we’ll answer the most-searched-for questions so you don’t have even have to ask. When it comes to affordable skincare, there’s one country that always gets it right: France. In fact, whether I’m interviewing a dermatologist or a celebrity about their skincare habits, there’s one common denominator: People with great skin have a plethora of French pharmacy brands in their beauty stashes. So when I got wind that yet another beauty product was trending on TikTo...

9 of the Coolest Women I Follow Just Shared Their Spring Buys With Me

Ah, spring. It is finally, finally here. And not in that faux way when the weather teases us during February, which eventually turns to rain and leads us to pulling out the puffer again (even though you’d already packed it away). But thanks to the roadmap out of lockdown coinciding with better weather and longer days, you could say that our spring fashion senses are tingling. There’s a lot of talk about how we’ll all re-emerge into some semblance of socialising and what we’ll wear. Personally, I’d advise taking it slow. You don’t want to exhaust all that pent-up fashion energy and have nothing left for summer. But you might be itching to get back out there in a full ball gown, even if you’re just sitting outside your local coffe...

My Mum Is 46 Years Older Than Me, But We Both Use These 8 Skincare Products

So that’s kind of what inspired this piece. Over the holidays, I spent about three full months in Arizona where my parents retired, and in that course of time, I recommended tons of different products to my mum. I’m consistently gifted more products than I can humanly try as part of my job, so to get a second opinion on new launches or just whenever my mom was in need of something new or extra special, I’d set a few things on her vanity for her to test-drive—some she loved and some she, well, didn’t. Here, we’re celebrating 10 skincare products that are so effective and fabulous that we both love, use, and recommend them despite the 46-year age difference in our skin. Below, I asked my mum to share some insight into why she loves each of the all-star formulas,...

9 Outfits You Can Re-Create With Classic Pieces You Already Own

Over the last few months, we’ve been calling upon you, our lovely readers, to tell us exactly what it is you’re looking for from Who What Wear during these strange times. Alongside plenty of calls for fashion-based escapism, wardrobe basics and at-home beauty, we also got inundated with requests for how to mix up your style without spending a penny. Well, you ask and it shall be given. It’s all too easy to become apathetic to those old faithfuls that have been hanging in your wardrobes for years. Once they’ve lost the shiny appeal of newness, they can fade into the background and become part of the sartorial wallpaper. However, in our experience, all these items need is a little re-contextualising, something to take them out of their stagnancy and help them to ...

UGG and Molly Goddard Launch a Spring Collection of Floral Boots and Fuzzy Slippers

Molly Goddard is lending her quintessential cuteness to UGG’s line of exceptionally comfortable shoes. For spring/summer 2021, the brands collaborated on an edit of six adorable, cosy shoes in three distinct styles — the classic UGG mini boot with floral appliqués designed by Molly Goddard, two curly sheepskin fluffy slippers in bright pink and a deep red that feature a pointed toe, and a platform shoe in three vibrant colours of green, navy, and deep red. “I was so excited to work with Alice and Theo for the UGG X Molly Goddard campaign. UGG gave us such freedom and as a result the images and videos we created feel very special and authentic,” Molly Goddard said in a press statement. “I love working with contrasting materials, colours and textures and feel the camp...

6 Grown-Up Ways To Wear a Mini Skirt This Year

Over the last few years, a subtle alchemy has occurred, both in my personal wardrobe and the wardrobes of fashion editors across the land. From season to season, month to month, hemlines have gradually been making their way southwards, creeping past the thigh and heading towards the knee. Rewind to last summer and it seemed as though everyone was wearing midis and maxis, and a large proportion of the high-street’s dresses and skirts stopped mid-calf. The hemline index theory states that hemlines tend to rise and fall with stock prices, so perhaps it isn’t such a coincidence considering the current state of affairs (we’re looking at you Brexit and Covid). Whichever way you look at it, it seems as though the poor miniskirt has well and truly been sidelined in...

How Leomie Anderson Continues to Defy the Model Stereotype

Launching a business at any time is quite the feat, but launching a business during a pandemic? Model Leomie Anderson isn’t mad, but she is exceptionally hard-working, and such a task requires that kind of stamina. Before the pandemic, the longest she’d been in her home city of London was four weeks, she tells me. In fact, she hadn’t spent a full year in the capital in the past 12 years, as she was so often travelling for work. With high-profile gigs ranging from Redken commercials to L’Officiel covers, she clearly isn’t afraid of grafting at the behest of brands or magazines, but like most of us grounded in the UK, it gave her time to focus on other things, such as the relaunch of her multifaceted brand LAPP. Perhaps it’s unsurprising that she...