It’s almost hard to believe that we are now onto the third month of 2021, and so by now the majority of spring/summer 2021 designer collections have arrived in new-in sections. We have already given you our thorough guide to the most important fashion looks for 2021 with our seasonal trend report, which gives you an overview of the mood and themes for the season. It can primarily be summed up in the sentence: “Please, can I get dressed properly now?!” So what about the specific items which are destined for cult status in 2021? Predictions are all well and good, and while our editors are trained to sniff out a trending item the second it hits the runway, it does also help to wait and see the trends people are actually buying into. Especially in th...
The latest denim drop also deserves a special shout out. It adds new trend-led fits such as the Flare, Balloon and Mom jeans, and more washes, to an already extensive offering. According to the brand, they are responsible for selling one in every 10 pairs of jeans in the UK, so it’s no surprise they’ve decided to focus on getting it so right. Plus, in line with their commitments to becoming more sustainably conscious, the new spring line is full of denim that doesn’t cost the earth. All the cotton used for their denim is 100% responsibly sourced, using less chemicals and 86% less water* than the industry average, so you can feel good about shopping them. Keep scrolling, then, to shop our 25 top picks from the new collection, and find out how we’ll be wearing them this spring and...
At last, spring is on its way. After possibly the longest winter of all time, it’s time to pack away those cosy layers and muted colour palettes and step out into the sunshine. Trust me—things are looking bright. And it’s not just our wardrobes that will be embracing a cheery seasonal shift, either. Though I’m often conflicted about beauty trends—preferring instead a more year-round approach to skincare staples and tried-and-tested products—I’m definitely embracing a more playful approach to makeup and haircare for spring. After all, with brighter days ahead of us all in senses, what better time to step outside your comfort zone and enjoy a little beauty experimentation? Ahead, I’ve spoken to experts in all things makeup, skincare, hair and nails to narrow down the beauty trends that will ...
Mark your calendars: Oprah’s highly-anticipated interview with Prince Harry and Meghan Markle is set to air on CBS on Sunday, March 7 at 8 p.m. EST/PST. It comes hot on the heels of other major news from the Duke and Duchess of Sussex just two weeks ago: their adorable baby #2 announcement. While we’re currently six days out from the interview, the network has kindly shared a short preview to whet our appetite. In the preview, Markle is wearing a dress by Armani embellished with a lotus flower, earrings by Canadian brand Birks (which she’s worn numerous times), and a necklace by British designer Pippa Small. She is also wearing a bracelet that belonged to the late Princess Diana because the couple wanted to include her in the interview. How sweet is t...
French designer Marine Serre deserves every ounce of praise for her commitment to slow fashion. The brand that lists Beyoncé and Adele as fans focused on upcycling and reconnecting with family for its autumn/winter 2021 CORE collection. “This last year has been difficult for everyone,” said Marine Serre, “but there is no longer any question about it, things must be done differently. We want to bring Ecofuturism to the streets.” Marine Serre regenerated fabrics and recycled yarns for three years before creating the new collection. The brand upcycled fleece bedcovers, leather, denim, moire, silk and tartan scarves, T-shirts, carpets, pullovers, household linen, and workwear to create an incredibly contemporary and eco-conscious edit for your entire family. Marine Serr...
There’s something immensely satisfying about a classic item of clothing being declared a “trend.” Whether it’s a beige trench coat or timeless shoe, clearly, these sorts of items don’t need the additional PR. (They get plenty of attention without it, dahling.) However, just like an overlooked silver-screen actor who gets their long-overdue Oscar, it’s nice to take a moment to appreciate those wardrobe heroes that have survived the decades. This year? It’s the humble loafer’s turn to enjoy the spotlight. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make mon...
Four different seasons with four ever-changing sets of style trends can threaten to burn a hole in even the savviest shopper’s pocket. Well, fear not, because you have it on good authority (from, well, us) that this spring’s wardrobe reshuffle needn’t take more than eight carefully picked items. Yep, you can get your spring style entirely on point with items that you already have in your wardrobe. From the coat of the season to the trainers you’ll wear forever, these are the pieces you’ll need for your spring capsule wardrobe, and they all work beautifully together. Even better is you might own a lot of them already so this will be a good opportunity to remind yourself of the pieces you might have forgotten about. Keep scrolling to see the...
What a strange fashion bubble we editors exist in these days! Rather than jostling for a seat or frantically uploading to Instagram Stories while simultaneously watching a show for new trends, key looks, or, say, Kaia Gerber, we’re being given the chance in this on-pause era to take a step back, look at the collections from afar and see how brands—both big and small—can respond to a tough year in creative captivity. Over in Milan, it looks like some fashion houses have found ways to thrive in the conditions: Creativity, in my opinion, is looking plentiful in this fashion capital. Perhaps it’s the energy of Miuccia Prada and Raf Simons’s second collection together. A coming-together of great design minds like this was bound to spur change across an indu...
At Who What Wear, we know just how much you, our readers, love to hear about the latest and greatest trends, easy styling solutions, and the best of the best on the high street. That’s why we’ve partnered with Gap, one of our go-to destinations for timeless style, to bring you The Fashion Forecast—a series dedicated to solving your everyday styling needs and wants as well as getting a grip on emerging trends with the help of some of the coolest influencers around. Here, Italian tastemaker Alice Perrella reveals her tips and tricks for making a chic sartorial transition into spring. At the start of any new season, it’s easy to get swept up in throwaway trends. But in all honesty, I find the pieces that often garner the most cherished spot in my wardrobe are those that will stand the t...
I want to start this by saying that just because there’s plenty of evidence to suggest that no one is really wearing skinny jeans right now, that doesn’t mean you have to get rid of them entirely. Fashion is fickle but it loves nostalgia and resurrecting trends, so it’s very likely that at some point in the not-too-distant future, drainpipes will once again be à la mode. For now, though, the hottest silhouette around is the barrel-leg jean. Now, what does that actually mean? We first had these style of jeans on our radar back in 2017 when Whistles launched its version and we saw it taking off. The Whistles signature barrel-leg jeans have a high-rise waist, loose-fitting legs and are cropped just above the ankle. I consider them akin to mom jeans b...
It may not look sensational online or sound like a dream purchase, but Arket’s fitted brown cardigan is the best thing I’ve bought in a long, long time. Our aim for this franchise—1 Perfect Item Worn 5 Ways—is to pinpoint the everlasting pieces our wardrobes are all the better for having. These buys may not be the most whizzy or spectacularly trend-smashing, but they are reliable, enjoyable and worthwhile parting some cash for. Once upon a time, the rule was that you should try a new item (tags on!) with three outfits at home. If it worked, it was allowed to stay. But in our fast-paced times, I would say it’s important to give these purchases a spin under a tougher regime, and if they work effortlessly in a total of five looks, then I’d say you’re onto a ...
But what exactly is it about this face mask that makes it just so special? As the name suggests, this is a treatment to reach for when you’re feeling tired, stressed out or you’ve just stepped off a plane. Packed with brightening chestnut extract, powerful vitamin C, soothing green tea and pore-minimising niacinamide, Summer Fridays Jet Lag Mask manages to hydrate and plump skin to create a dewy complexion. Apply it to clean, dry skin, leave it for 10 minutes, and then wipe off the excess—there’s no need to rinse. Or, make like the brand’s founders and use it as a super-hydrating primer or as an overnight face mask. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you ba...