From tailored trousers to button-down shirts, there’s something so undeniably classic about the way Arket creates its collections. The high-street retailer is a favourite amongst editors and influencers alike, often relied upon to bring a mix of contemporary style or timeless appeal. Evidently, I’m not the only one who feels this way, as the brand regularly pops up on my Instagram feed thanks to being worn by some of the most fashionable women in the industry. Between Marianne Smyth of Smyth Sisters, Tanice Elizabeth, Linda Tol and more, Arket is certainly a go-to for understated items that are sure to stay in your closet for many seasons to come. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins...
We’re always enamored with French-girl style. What can we say? This set just perfectly masters that “je ne sais quoi” approach to dressing. So naturally, we’re always intrigued at the items chic women in Paris gravitate towards. On that note, we thought we’d tap one of our favourite Parisian follows, Aïda Sané, to learn about some of the pieces she thinks will help make up the ultimate 2021 French wardrobe. That’s right—the mastermind behind @basicstouch thinks the seven items coming your way will be front-runners in the wardrobes of many women in Paris (herself included). “So to be fair, French women have such a classic style that it doesn’t really change radically with trends, but here are some items that I might th...
As someone who, prior to 2020, seldom wore anything but dresses, the last twelve months have proved a struggle. During this time, I invested in my first pair of non-gym leggings, which I took to wearing like a second skin. Then, there are jumpers. I think I now own more wool than a flock of sheep combined. Still, I long for the moment where dresses—the fancier the better—are called for; an idea I seem to share with every designer out there. It’s always around this time that Who What Wear brings you its annual dress trends round-up, a certified edit of the most noteworthy frock looks for the year ahead. And while occasionwear had no place in our wardrobes in 2020, a host of our favourite brands—both high-end and high street—have concentrated their efforts on creat...
Probably the most versatile item in your wardrobe, there’s no denying the appeal of jeans, but wearing them day in, day out can feel a little like Groundhog Day—particularly as we edge nearer to the end of winter. After wearing jeans exclusively with boots (or perhaps slippers) for a solid five months, now’s the time to switch up your footwear for something more springlike. Sandals still feel way off, so, to bridge the gap, we suggest loafers. With the ability to add a polished vibe to any outfit, it’s little wonder that loafers feature in the regular rotations of social media’s sleekest dressers. You can thank Gucci for marking their return to the style agenda a few years back. Still, loafers have proven themselves to be a perennial favourite th...
You’d be hard-pressed to find a fashion devotee who doesn’t like Ganni. From influencers to editors, stylists to buyers, the Danish label is a go-to cult brand for stylish women all over the world. Not to mention, celebrities. Ganni has also been worn by the likes of Margot Robbie, Daisy Edgar-Jones, Selena Gomez and more. Since the inception of the brand, there have been a few stand out dress silhouettes that we seem to gravitate towards again and again. From the wrap style, favoured by influencer including Imani Randolph to the throw-on midi worn by the likes of Zeena Shah, there are a few key cuts you see and immediately know Ganni is the brand they belong to. Evidently, Ganni has decided to embrace that success, as the brand has just rec...
We all love musing over designer brands, but midluxury fashion is our true weakness. With the advent of social media, discovering unique independent clothing brands is easier than it’s ever been. Almost weekly, we discover an online shop selling a statement dress that captures exactly how we feel. So just in case you are wondering which brands are in style in 2021, we made a list of some of our favourites. Much of the beautiful clothes on our social feeds are designed by independent shops located here in the UK, with a few from the US, France, Spain, Sweden, and Denmark. Each of these small brands offer a unique take on the zeitgeist of the moment — including puff-sleeve dresses, oversize collars, patchwork pieces, sheer fits, and period drama-inspired silhouettes to fill every fashi...
One of London’s favourite names in demi-fine jewellery, Missoma, is venturing into fine jewellery. Crafted from recycled gold elements, Missoma Fine is the brand’s new 14-carat gold edit that’s set to encourage a more sustainable approach to curating your jewellery collection. “After being one of the first brands to work within ‘demi-fine’ jewellery, we’ve applied those years of understanding craftsmanship and honing our design-led aesthetic to fine jewellery, offering customers elevated pieces that are still undeniably Missoma,” said Missoma founder Marisa Hordern in a press statement. “Luxury for the everyday, Missoma Fine steers our brand in a new direction for 2021 and beyond.” Missoma Fine includes beautiful huggies, stud ear...
Back in January H&M announced its latest designer collaboration, and it was everything we could have wished for: Simone Rocha. Cannot compute! When January felt like it couldn’t be more bleak, along came a piece of shopping news that soothed the soul, saved our wardrobes and gave every fashion-lover something to look forward to. Well, the brand has just dropped all the lookbook imagery from the upcoming collab, and it’s as good as we’d hoped. As is tradition with all of H&M‘s legendary designer collaborations, this collection was shrouded in secrecy, but the sneak peak we are receiving today, ahead of the line (which drops on March 11—diarise now!) is enough to keep us going. It looks like all of the beloved Irish designer’s si...
Back in January H&M announced its latest designer collaboration, and it was everything we could have wished for: Simone Rocha. Cannot compute! When January felt like it couldn’t be more bleak, along came a piece of shopping news that soothed the soul, saved our wardrobes and gave every fashion-lover something to look forward to. Well, the brand has just dropped all the lookbook imagery from the upcoming collab, and it’s as good as we’d hoped. As is tradition with all of H&M‘s legendary designer collaborations, this collection was shrouded in secrecy, but the sneak peak we are receiving today, ahead of the line (which drops on March 11—diarise now!) is enough to keep us going. It looks like all of the beloved Irish designer’s si...
There’s something really fascinating going on with jewellery at the moment. For starters, two of the biggest luxury online retailers Net-a-Porter and Matchesfashion have revealed that jewellery has become a very popular section, thanks to people investing in lasting pieces but also in a bid, I suspect, to give their WFH outfits a bit of life, when they’re unable to give them oomph via fancy shoes and their favourite handbag. At Who What Wear we also have a direct line to what our readers want to see the most, and over the past month especially, it seems that jewellery trends in particular are something that you want. Secondly, after speaking to the founders of UK-based demi fine jewellery brand Otiumberg, I also discovered that personalised jewellery is becoming ...
There’s something really fascinating going on with jewellery at the moment. For starters, two of the biggest luxury online retailers Net-a-Porter and Matchesfashion have revealed that jewellery has become a very popular section, thanks to people investing in lasting pieces but also in a bid, I suspect, to give their WFH outfits a bit of life, when they’re unable to give them oomph via fancy shoes and their favourite handbag. At Who What Wear we also have a direct line to what our readers want to see the most, and over the past month especially, it seems that jewellery trends in particular are something that you want. Secondly, after speaking to the founders of UK-based demi fine jewellery brand Otiumberg, I also discovered that personalised jewellery is becoming ...