Fashion
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8 Items Every London Girl Has in Her Cold-Weather Wardrobe
Getting dressed during winter might seem difficult when you compare it to the easy cotton-dress–and-sandal styling of summer, but there’s no need to be daunted by it. While your ensembles will require a little more thought (owning to the fact you need to make being warm a priority), it’s incredibly easy to look chic and remain cosy when you have a well-curated capsule to fall back on. That’s where we come in. We looked to London, the British fashion epicentre, to see exactly what the capital’s best-dressed residents are sporting during the colder months. From the coat that’s usually found in the countryside to the boot trend that makes every outfit look instantly more expensive, keep scrolling to shop the winter fashion trends that have taken London by storm. ...
Kaia Gerber’s Model-Off-Duty Style Is So Good Right Now
Between the runways of Paris and the billboards of New York City, there is no shortage of images of Kaia Gerber in enviably stylish outfits. For the model (who happens to be the daughter of ’90s super Cindy Crawford) an inherently chic sense of style is practically right there in her DNA. And while we do, of course, admire and appreciate all that she does in her career, it’s Kaia’s off-duty looks that have been really grasping our attention of late. Photographed in her home city of Los Angeles recently, Gerber has been seen in two very different model-off-duty looks. One lends itself to her sporty side, while the other highlights her classic casual aesthetic. While out for a walk the model opted for an all grey look, donning&...
The 22 Perfumes Beauty Insiders Are Turning to This Year
You don’t need us to tell you that beauty routines have changed as of late. In fact, virtually everyone we speak to has something to say about the ways in which they have tweaked their daily regimen to fit in with the new normal. Mostly, we have found ourselves waving goodbye to bold lipsticks, colourful eye shadows and full-coverage foundations in favour of low-key formulas suitable for home life. And for the most part, no one seems to be particularly mad about it. In fact, there is actually something quite wholesome about stripping things back to basics. Except when it comes to perfume. When lockdown hit for the first time at the start of spring last year, many of us found ourselves reaching for perfume less and less. After all, if no one’s smelling it...
Mary-Kate Olsen Rarely Wears Jeans—Here’s What She Just Wore Instead
This won’t come as news to loyal readers, but we do a lot of denim content around here. Why? Because our readers clearly love jeans and eat up all the stories we write about them. But one celebrity you won’t usually see in a headline about denim: Mary-Kate Olsen. Mary-Kate wears a lot of trousers and maxi dresses and almost always has one piece of floor-sweeping clothing on. In the newest photo, this came via a roomy white coat that allowed her to scrunch up her sleeves and show off a button-down shirt underneath. She also wore office-ready slacks along with classic white sneakers, and also matched her beanie, face mask, and bag in her favorite color: black, of course. Scroll down to see Mary-Kate Olsen’s new trousers outfit and shop pie...
Corsets Are Back—And No, It’s Not Just Because of Bridgerton
Corsets are back and in a big way. January 2021 saw a spike in searches for the item, more than at any other time in the past five years. That’s quite the increase. I could say I’m surprised but actually, in the fashion world, this in one trend that never really disappears. But first, it’s only right we acknowledge the role that Bridgerton has to play in the popularity of this garment. There’s no doubt that the Netflix period drama encouraged quite a few of those January corset searches, and considering it’s the most-streamed show ever on the platform, this absolutely makes sense. I’d argue, however, this is only the tip of the sassy iceberg. Since the start of the pandemic, lingerie and sex toys have seen a huge increase in sales. Recentl...
These Days All I Wear Is Jumpers—and These Are the Ones I Love the Most
When it comes to lockdown dressing, instead of jogging bottoms or loungewear co-ords, the cosy item that I wear every single day is a jumper or cardigan. It’s hardly a surprising choice given quite how freezing it has been this winter. Considering they are all I wear, I have been steadily building up my collection over the past few months, with a mix of classic simple knits and more statement styles that make them the focal point of an outfit. Perhaps it’s seeing myself from the waist-up five days a week via Zoom calls or the need for some colour as an antidote to the bleakness of February weather, but I’ve been neglecting the grey and navy jumpers I usually wear every winter, and am looking for something a little jollier. My all-time favourite knit is a lilac ...
Mango Has the Best Shoes on the High Street Right Now
Spring can be a tricky season for shoes. We’re not ready to pack away our chunky boots quite yet—after all, March always likes to throw us the odd sub-zero curveball—but then again, on the days when the mercury creeps into the upper teens, those sandals start to look very tempting. Gotta love living in the UK. Conveniently, this season Mango has delivered the perfect edit of spring-ready shoes that cover all the bases. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.
I Just Tried the New Hair Treatment That Every Beauty Editor Is Raving About
Ever wondered whether a new beauty launch or trending product is truly worth the hype? Good news—you’re in the right place. I Just Tried… is our regular beauty column where we test out everything from new formulations to cult classics to find out whether they’re really worth your money. Oh, and we’ll even answer the most-searched for questions so you don’t have to. It takes a lot for me to get excited about a hair product. I’ve spoken previously about how totally inept I am at styling my own hair which means that, generally speaking, as long as it’s clean then I’m happy. Which is why when the L’Oréal Paris Elvive Wonder Water 8 Second Hair Treatment plopped through my letterbox last month, I simply put it to one side to test out later. ...
5 Nearly-Naked Fashion Trends That Are Genuinely Happening
There are some trends that I genuinely believe are for Instagram’s eyes only—there’s no way you’d find certain looks down at your Tesco Express. However, over time something funny can happen where we can become desensitised to some of fashion’s more radical ideas and no more so than when they crop up time and again on your feed looking totally and utterly doable IRL. One such trend for spring 2021? See-through clothes. Once the garms of celebrities looking to drop jaws on the red carpet now we’re seeing sheer mesh tops take off like crazy, big frou-frou tulle dresses filtering into high street stores and even peekaboo chainmail have a moment in the spotlight. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what ...
The Best High-Street Buys We’ve Seen on Instagram This February
The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (aka after we’ve bought our faves). Our skills are so attuned that more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or natural desire to wear a parti...
1 Perfect Pair of H&M Jeans, Worn 5 Ways
If you were to poll women on the item they find most difficult to shop for, I’d hazard a guess and say that jeans are very high on the list (perhaps even only second to swimwear). It is a universal understanding that finding the perfect pair of jeans is akin to finding a needle in a haystack, especially when you take into account the fact that sizes, silhouettes and trouser lengths tend to vary significantly across different brands. Standing at the relatively tiny stature of 5’1″ shopping for jeans has been a difficult endeavour for as long as I can remember, which is why I was so pleased with my most recent high-street purchase. Nestled in amongst H&M’s 306-strong women’s denim section I managed to find to find a pair of jeans that not only fits me, ...
I’m an Etsy Obsessive, and These Are the Unique Homeware Pieces I Love
Unearthing such pieces for your home should be enjoyable, but with car boot sales on-hold and vintage warehouses temporarily off-limits, where can you go to get your unique interiors fix? Handily, I have a suggestion. Lately, I seem to find myself losing hours in my day scrolling through Etsy’s impressive homeware. Featuring everything from full-on furniture to small trinkets to decorate your mantle or windowsill with, Etsy’s homeware section is a treasure trove of one-off or limited edition pieces that will make any room or space more remarkable. The only downside is finding said pieces. With tens of thousands of items currently filed under Etsy homeware, it can be daunting (to say the least) to trawl through them. You’ll be pleased to hear, however, that I’ve...
