Fashion
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Cardigans Are All I Want to Wear This Spring—These Are My Favourites
The cardigan was long considered one of the frumpiest things you could wear, but after an endorsement by Miuccia Prada and dozens more, they’ve become a chic staple. The cult cardigan became a thing in 2019, thanks to Katie Holmes and her Khaite set and a string of other sellout cardis. Two years later and the humble cardigan is still one of our favourite piece to wear working at home. The key to making this item look relevant is to opt for soft-looking knitwear, which is as cosy as possible—the appeal of Katie Holmes’s infamous cardi is just how soft it is. Although you can’t beat beige, burgundy, and grey cardigans that are fitted to the body with small buttons, we’re also loving the jazzier vintage-style varieties available, too. Cardigans in punchy colours are...
So Here’s the Only Way I’ll Wear My Jeans This Year
There’s no question about it—denim is the big trend of 2021. From the rise of heritage brands to a backlash against skinny jeans (sorry, but baggy and looser fits are where it’s at), there’s a whole new world of denim-related ideas to get acquainted with. Over the past few weeks we’ve seen a sharp increase in denim items infiltrating the new-in sections of our favourite affordable retailers, and even the most high-brow of high fashion houses are betting on this humble textile for the season ahead. My Instagram feed is full of the stuff, and it’s come to give last year’s loungewear a run for its money. It seems counterintuitive that during a time where we’ve all been seeking comfort from our clothes ...
Skin Experts Say This Is the Best Way to Stop Mask-Induced Breakouts
First and foremost, Clinisoothe Skin Purifier is a hypochlorous facial mist that offers antimicrobial protection (which essentially means it kills off all of the bad bacteria that breeds underneath our face masks). Unlike other mists, which offer little more than a hydrating refresh, this stuff is no-frills. Simply spritz onto the skin before and after you put your mask on (and also after cleansing morning and night to help tackle general breakouts), and go about your business without fear of breakout-inducing bacteria being trapped underneath. So what’s the catch? Usually, solutions that work to banish bacteria in this way are incredibly harsh on the skin, upsetting its natural pH balance and leading to dryness and irritation. However, Clinisoothe+ is specially formulated with a skin-neut...
This New High-Street Drop Is Full of Classic Pieces You’ll Wear Forever
After months of grey British days that predominantly involved practical layers, comfy trackies, and that all-important puffer coat, it’s finally time to start looking ahead and thinking about spring clothes. We can be certain that less bundled-up moments are on their way and with them, inevitably, a refreshed approach to our wardrobes. With our calendars resetting, this time of year always seems to bring about a sense of renewal. This usually presents itself in the world of fashion as spring cleans and wardrobe sort outs (vacuum-packing has become a hobby of mine) as the new collections hit the stores and we start making space for a fresh palette of joyful colours and dresses. Working at Who What Wear, it’s our job to scroll through these new drops, from designer to high street, and bring ...
Holly Willoughby and Her Mum Wore the Exact Same Stylish Dress to Celebrate Their 40th Birthdays
Holly Willoughby turns 40 today, and she found a way to celebrate the occasion in the sweetest way possible — by slipping on the exact same dress her mum wore for her 40th birthday decades ago. “This photo of my Mum was taken on her 40th birthday at the party she had in the garden,” Willoughby wrote in the heartfelt caption accompanying a side-by-side photo of her mum and herself on Instagram. “I remember this day so clearly. It’s a strange thing to reach the age you remember your Mum being! …I asked her if she’d kept the dress and of course she had… Strange moment zipping it up this morning, wondering how she felt on her big day … I can’t be with my Mum or Dad today but wearing this in her honour makes me feel closer to them… lov...
I’m Dreaming of Summer—and a Time When I Can Actually Wear These Epic Sunglasses
Every picture I am saving on Instagram recently seems to have one thing in common—a pair of vibrant square-frame sunglasses. This might be a side effect of just finishing the ’70s series The Serpent, or maybe it’s because like many Brits in February in lockdown I am desperately craving some sunshine (or let’s be honest, even daylight). I typically tend to be very boring when it comes to sunglasses, only wearing a Wayfarer or similarly classic shape, however this year I’m drawn towards retro shades in vibrant hues. I blame it on lockdown boredom. I’m more than ready to have some fun with my outfits again, and wearing a pair of OTT bright green sunglasses on my daily walk might just satisfy this urge. Unsurprisingly, Gucci (a moniker for maximalist no...
8 Cool Trends Fashion People Are Wearing With Jeans
Jeans are a core piece in my wardrobe, so I’m always looking for new ways to style them for when I throw a pair on. Inspiration is always close at hand when looking to the fashion set, since denim seems to be a mainstay in their wardrobes as well. What always surprises me is how many fresh outfits with denim seem to pop up, no matter what the season. I guess that’s proof that fashion with jeans just stand the test of time, no matter what. If you tend to agree and are as big of a denim aficionado as I am, I’m bringing you some of my favourite new ways to style jeans at the moment. From accessories like baseball hats and ‘90s-inspired bags to cool layering pieces like ankle-grazing trench coats and structured bustier tops, there is plenty of fresh inspiration for you to peruse ahead. Yo...
It’s Only 39 Days Until Spring—We’ve Found So Many Perfect Dresses
I have to confess I’m writing this story away from my desk, and under my duvet, because it is that cold this week. It might be snowing, however, the daffodils in the supermarket and slightly lighter evenings are helping me to stay positive, and remember spring is just weeks away. Fun fact: The first day of spring is the 20th of March. One of the things I’m most looking forward to about spring is abandoning the many layers (so long, puffer!), and revisiting my dress wardrobe. New-in sections are helping me indulge in my spring daydreaming, as every day is bringing with it new summery items to scroll through. Floral tea dresses and check midi dresses are hardly groundbreaking, but these throw-on styles always sell out at record speed, and so it doesn’t hurt to think ah...
I’m Convinced This Buzzy Jewellery Brand Will be Iconic Forever
The pandemic has had a huge impact on how and why we shop. Many of these shifts in behaviour were highly predictable—such as the hike in sales of jogging bottoms, jigsaws and puffer coats. Some, however, surprised even the most experienced retail experts. One of these trends we didn’t see coming at the beginning of lockdown 1.0 was the rise in fine jewellery sales. Sales of fine jewellery saw a 150% year on year increase at Matchesfashion.com, and this has also been an expanding category at Net-a-Porter. Libby Page, senior market editor at Net-a-Porter, notes: “We now have 95 brands and we started with five in 2012. We’ve seen success in timeless pieces—pieces that customers can buy now and wear forever, and we’re also seeing growth in the emerging fine j...
7 Colour Pairings That Will Put a Smile on Your Face This Spring
Earlier this week, Who What Wear’s Emma Spedding hosted an Ask Me Anything session on Instagram stories, and more than any other, it was colour trends that came up as the most popular subject for the upcoming season. Perhaps it’s because we’re all craving a bit of brightness in our lives following the longest January on record (scientifically proven), or simply the fact that brands are offering such a wonderful array of shades in their spring/summer 2021 collections. For some reason, the fact that I’ve spent the last two months decorating a new flat means that I feel even more attuned to colour combinations that usual, and have enjoyed experimenting with off-beat pairings alongside more classic looks. Sometimes partnering two hues ...
I’m a Fashion Editor, and This Is Where I Always Find New Outfit Ideas
If you clicked on this article to discover a new, big-name influencer or some niche references to an edgy sub-culture, I’m afraid you’ll be disappointed. Allow me to explain to you why: Sometimes, the most obvious sources of inspiration can yield some of the most experimental and original outfit formulas. Seriously. You could argue that we are totally spoilt for choice when it comes to style inspiration these days, thanks to the platforming potential of Instagram, however, as we all know, one of the traps anyone can fall into is to end up looking like everyone else. I blame the algorithms. So recently, when I’ve been looking for new ideas, I’ve been hitting up my favourite fashion brands and have been pleas...
I’m So Tired of Video Calls, But These Products Help Me Look More Awake
Pre-2020, the only time I’d ever been known to “zoom” was when I was rushing from my desk to a happy hour after work. Fast forward a year, however, and Zoom is now very much a part of my daily vocabulary—however reluctantly. A typical day might see me dialling into a Zoom event for a new product launch before joining a Google Hangout with the rest of the Who What Wear editors to brainstorm new content ideas, followed by a video call to interview a celebrity hairdresser for a feature before ending the day with a Zoom catch-up with friends. Yes, it looks as if video calls are here to stay for the foreseeable future, but with no half-price cocktails in sight, I am, quite frankly, over them already. However, there’s nothing worse than joini...
