Sports

Playing its part in yet another landmark summer for women’s sports, Japanese beer brand Asahi Super Dry has revealed it will be sponsoring this year's Women’s Rugby World Cup.The announcement was made through the release of a new campaign film spearheaded by English Rugby player and Olympic athlete Ellie Kildunne. Coming off her title win at the Women’s Six Nations, Kildunne stars in the visuals as one of the top-performing players in rugby, and with the launch of her creative agency 5022studios last year, she brings with her a new, more inclusive side to the centuries-old sport.Alongside the rugby star, Asahi Super Dry also enlists London-based team Black Girls Ruck. Embodying the brand’s dedicated slogan for the tournament, “Rugby Like Never Before,” they come together to showcase how lo...

On the night of July 26, Nike took over the streets of Los Angeles to bring the community’s street soccer culture to the forefront. Through the Swoosh’s new soccer initiative, Toma El Juego (Take the Game), the brand celebrates “The Beautiful Game” by amplifying the sport’s self-expressive nature and creative spirit for the next generation of players. That night, youth teams from across the Los Angeles area put their best foot forward on the pitch for Nike’s Toma LA Finals – where only two teams took home the title.After kicking off the Toma el Juego soccer competition series earlier this summer by gathering local L.A. teams for fast-paced tournaments, Nike named two teams champions out of the eight that competed for the trophy on Saturday, July 26. Together, the Tiki-Taka Futbol boys’ tea...

Back in 2021, Footlocker took on the mission of refurbishing Clapham Common Court in South London to encourage more of the local community to play basketball. Four years later, the black-and-blue courts have landed back in the limelight with the retailer’s “Home Court: London” tournament.As part of celebrations for Jordan Brand’s 40-year anniversary, the one-day event hosted last month invited twelve local basketball teams to take part in a classic 5v5. As well as platforming competing teams, Footlocker also welcomed those in the neighborhood for masterclasses and hoop challenges to develop their skills on court.With live music curated by Nottingham’s LostBoys Channel, the Home Court event quickly got underway under the beating summer sun. As some attendees lined up for the slam dunk conte...

It’s been more than 30 years since Nike stormed into the soccer scene with the release of the brand’s first non-cleted boot, followed by the forever-classic Total 90 silhouette. Now, Nike has returned to reclaim its reign in the sport. Taking inspiration from its 1995 Secret Tournament, a soccer competition that saw 24 players compete against each other, the Swoosh launched Toma LA, a summer soccer competition series that takes it up a notch, earlier this summer. As part of the brand’s new soccer initiative, Toma El Juego (Take the Game) – geared towards a new generation of players, Toma LA, hosted by Travis Scott and Young Miko – has taken over the Los Angeles area this summer, bringing the best young players together for the ultimate street soccer tournament. Kicking off in June, local t...

“We like to call it a safe space,” shares Christian Zellin, co-founder of fashion label Ante. Gearing up for a run with fellow creatives in Berlin, Zellin, along with the brand’s other co-founders, has taken a minute out to chat about its weekend run club. “Everyone’s got their schedule, but they can hang out and express themselves in the most unpretentious, authentic… and sweaty way possible.” This particular running meet, however, is unlike any of its typical runs. Collaborating with JBL, Ante has called on its community to take the audio brand’s newly updated Flip 7 speaker to the streets. As well as simply road-testing the device, they are set to trial its acclaimed portability and drop-proof design. Hypebeast captures the action behind this special activation, discovering how they har...