Sports

Chicago-based artist and streetwear designer Don C has been appointed as the new Creative Strategy and Design Advisor for the Chicago Bulls. In his new role, Don C will collaborate with the iconic NBA franchise on a number of projects and initiatives including “immersive experiences, fan engagement, digital content, retail products, youth programming, and community outreach.” Don’s relationship with the Bulls stretches back to when he was just a child when he and his dad used to attend Bulls games on “$2 Tuesday” nights. As Don’s success grew and he began traveling the world, he realized the global appeal of his hometown basketball team and the potential it had to connect people around the world across different generations. “There are few things I have loved as long as I have loved the Bu...

While the Cincinnati Bengals lost to the Los Angeles Rams 23-20 at the Super Bowl LVI, the Bengals gave it their all. Star quaterback Joe Burrow came into the Super Bowl a major underdog, but managed to hold his own and lead his team through a great run at the championships. Unfortunately for Burrow, his efforts were not enough to sustain a second half lead into a win. In the latter half of the game, Burrow appeared to go down due to injury, leaving Bengal fans unsure of if he could finish the game. Burrow was sacked on a play that led to a sprained MCL in the fourth quarter of the game. Rams outside linebacker Von Miller sacked Burrow with just 12 minutes left of the game. Burrow was seen screaming in pain after the play, clutching his right knee. He limped off the field but was able to c...

While the Super Bowl is an emblem of American sport and culture every year, this year’s event in Los Angeles’ SoFi Stadium featured even more over-the-top performances, noteworthy commercials and star-studded appearances than in recent years. On Sunday, over 70,000 fans packed into the award-winning, $5 billion USD football stadium, which opened to the public in 2020. The 3.1-million-square-foot Inglewood facility is home to both the Los Angeles Chargers and the Rams – this year’s Super Bowl champions. Experiencing the Super Bowl is incredible, no matter where it’s held, though experiencing the extravagant sporting event in the winning team’s hometown is an even more incredible – and rare – phenomenon. In the Super Bowl’s 56 year history, only two teams – the Tampa Bay Buccaneers in 2021 a...

Michelob ULTRA x NBA JAM invites fans everywhere to pop a cold beer during the 2022 NBA All-Star weekend and “Enjoy it Like It’s 1993.” The official beer of the NBA announces a ‘90s-inspired lineup of NBA JAM’s legendary players to commemorate the league’s 75th anniversary, hosted by voice actor Tim Kitzrow, including appearances from Fat Joe and DJ Jazzy Jeff. Michelob ULTRA invites fans to take a trip down memory lane with star athletes Clyde Drexler, Dikembe Mutombo, Dominique Wilkins and James Worthy, collectively slated to appear in a meet-and-greet. Ricardo Marques, Vice President of Marketing at Michelob ULTRA, describes the project as an exuberant celebration of NBA JAM’s endearing legacy in the gaming world: “We first tipped off our partnership with the NBA in 2020 through Mi...