Following a seven-year hiatus, BMW Films officially returns with a new short film titled "THE CALM" which officially premiered at the 76th Cannes International Film Festival. As with past films, including 2001's The Hire series and the “The Escape” short film in 2016, the automaker enlists powerhouse talent, with Uma Thurman and Pom Klementieeff in the title roles. MCU stuntman and fight director Sam Handgrave (Extraction) directs the film, Joseph Kosinski (Top Gun: Maverick) serves as Executive Producer, and the musical score is done by none other than Hans Zimmer."A mysterious passenger, must fight her way through a web of obstacles to avoid jeopardizing her mission – until she ends up at the Hotel Martinez in Cannes and meets Uma Thurman. A short film full of action, twists and... silen...
At the most recent shareholders meeting, Tesla CEO Elon Musk reveals that he is expecting to get into advertising. In the past years, Tesla has long held out over traditional forms of advertising, heavily reliant on word of mouth for its extensive growth over the years. Now, Musk appears to have a change of heart, discussing at the most recent shareholders meeting that he understands the importance of the advertising business from his days as Twitter CEO. Leaning towards the new marketing direction, Musk said on stage, "Twitter is highly dependent on advertising, so, here I am, never used advertising really before, and now have a company that’s highly dependent on advertising. So, I guess I should say advertising is awesome, everyone should do it!" He added that Tesla could very well benef...
Aston Martin has released a new set of teaser images for its upcoming DB model. The follow-up to the DB11 has yet to be named but comes at an opportune time. So far, it has been seven years since the DB11 made its debut at the 2016 Geneva auto show. The latest DB model of the grand tourer line is rumored to be called DB 12 -- right on theme -- and is arriving on the 75 anniversary year of the David Brown era. The car is also arriving on Aston Martin's 110th anniversary year.So far, the automotive company has kept details of the new model quite under wraps. The upcoming model is said to be a heavy update to the current DB11 as opposed to a full redesign. In a previous statement, Aston Martin stated that the core values of the performance and luxury will remain similar but will "pinpoint dri...
AC Cars has officially unveiled the all-new Cobra GT Roadster, a sports car inspired by the past but built with plenty of modern conveniences at its heart.Debuted at Tottenham Hotspur Stadium, just 25 miles away from AC Cars' founding home in the U.K., the car has become an instant hit among collectors of rare automobiles for its signature looks, formidable engine, and history that runs throughout the machine.For example, AC Cars' Cobra GT Roadster features an entirely new carbon-composite body centered around an extruded aluminum spaceframe chassis, which is not only lightweight (making the car better at handling) but also very easily manipulated. As such, the marque has been able to craft a car that echoes the Cobra of the past, notably icons like the Shelby Cobra from the United States,...
After officially releasing its first crossover-SUV, the Purosangue, Ferrari experienced overwhelming demand, resulting in massive Q1 2023 growth. Despite its divisive aesthetic and nature, the Purosangue has evidently hit its target market hard, which now not only gets to choose from a stock Purosangue but also a host of custom iterations -- such as this modified example from Carlex Design.Following in the footsteps of its Land Rover Defender and Lamborghini Urus, the Carlex Design Ferrari Purosangue features a re-design centered around a silver and green color palette. Notably, the lower half of the car -- hitting up to the waistline -- is painted in a brushed metal-effect silver tone, while pinstripes and curves begin to split the car into two halves. Up top, we find a racing green shade...
Mercedes-Benz has launched a new campaign titled "Unheard Of," highlighting the ongoing partnership between the German automaker and Dolby Atmos.Taking it back to where it all started "with the kick of a tape and click of a beat," the campaign film rewinds back in time to the age of the cassette and fasts forward through time to the current era of immersive sound systems in all-electric vehicles. Highlighted are the optional Burmester® surround sound systems of Mercedes-Benz's new EQE SUV, featuring 31 speakers which bring out Dolby Atmos' full potential.The experience is also available in the E-Class, S-Class, S-Class Maybach, EQS, EQS SUV, EQE, GLE, GLA, GLB, CLA, and SL. Mercedes-Benz vehicles are the first-ever non-Apple devices to natively feature Spatial Audio with Dolby Atmos® from ...
With its distinctive boxy shape and domineering presence, the Mercedes-Benz G-Class has been turning heads for over four decades. While seen in modern times as a symbol of success, the G comes from honest roots, built to handle the world's most treacherous terrain since its inception. Respected by hedonists and purists alike and fondly adopted by everyone from Arnold Schwarzenegger to the Pope, the G-Class has become an unmissable silhouette synonymous with adventure and luxury. As the G-Wagon passes the historic milestone of 500,000 units, we take some time to dive into the vehicle's rich history, design, and features which make it a true icon of the automotive industry.1. The first model, the 280 GE, was made on request for the Shah of IranIn the '70s, the Shah of Iran, who was a key sha...
After linking up with New York streetwear stalwart Aimé Leon Dore to unveil a 356 A collaboration, Porsche is calling for our attention once more to announce its all-new 2024 718 Spyder RS. The German automobile manufacturer confirms that this is the mid-engine roadster's most powerful offering to date as it bears the naturally aspirated engine from the 911 GT3.“With an engine taken directly from racing, the 718 Spyder RS offers a driving experience like no other,” says Kjell Gruner, President and CEO of Porsche Cars North America. “Slicing around a tight corner with the top off and the engine soaring to 9,000 rpm is an experience you will never forget.”Under the hood, you'll find the GT3's 4.0-liter six-cylinder engine which powers up the vehicle with 493 HP and 331 lb-ft of torque and al...
If there’s one thing you cannot say about the Aston Martin DBS Superleggera that Hypebeast tested in 2021, is that it’s lacking in power. The – dare we say – “standard” car packs a 5.2-liter twin-turbocharged V12 producing 715 BHP. So why on Earth would Aston Martin want to give the car even more power, more ferocity, more… of everything? Because when it comes to the internal combustion engine, you can wave goodbye to the V12 fairly soon, and in doing so the British marque has given its flagship grand touring supercar a sendoff in the form of the Aston Martin DBS 770 Ultimate.The clue is in the name – everything about this car has been tuned to be the “ultimate” series-production car to come out of Gaydon. It maintains the two-plus-two seating arrangement, meaning you could theoretically b...
Alpine produces one of the best small sports car on the market -- the Alpine A110. Now, it looks forward to an electrified future with its compact EV sports car, the A290_β.While it is based on the Internet-breaking Renault 5 prototype that was revealed in January 2021 (and slated to arrive on our roads in 2024), there's plenty that's been done to make Alpine's A290_β a sports car through and through.Despite performance details not being divulged as of writing, it's clear to tell that the A290_β has its eyes set on the hot hatch market. Twin spotlights up front evokes Alpine's rallying days of the 1970s, while forged carbon fiber used for the front splitter, side skirts, widened wheel arches, rear diffuser, and as an accent on the rear lights embodies a sense of weight reduction.Aerodiscs ...
In an earnings call earlier last week, Ferrari CEO Benedetto Vigna announced that the company has seen a rise in profits in Q1 2023 by 27%. Due to the higher-than-anticipated increase in profits in the first quarter of the year, the Italian luxury carmaker's share price on the Milan stock exchange also hit a record high of about $297 USD on the day of the earnings call. Beating forecasts, Ferrar's EBITDA came in at around $592 million USD with adjusted margins of 37.6%. Ferrari's performance was led by the Portofino M, 296 GTB, as well as the 81 Competizione. The Italian company delivered 3,567 units, 9.7% more than the previous year. When Ferrari initially announced its first-ever SUV, the Purosangue, it had to halt orders two months after its unveiling back in September 2022. Now, CEO Vi...
Last July, Hyundai premiered its N Vision 74 concept car under its high-performance N sublabel. Described as a "rolling lab" at the time, the '80s-inspired car of the future was made to demonstrate the automaker's commitment to zero-emission technologies. Nearly a year later, reports now surface that the N Vision 74 is heading to production.Moreover, the sports model will reportedly adopt the historic Pony Coupe moniker, paying homage to the original 1974 two-door pictured above which was credited for kick-starting the Korean car industry and influencing the design for the legendary DeLorean DMC 12.Fabrizio Guigiaro, the son of legendary automotive designer Giorgetto Guigiaro who was responsible for creating the original Pony model, is said to be leading the design of the production car. I...