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Hailey Bieber’s Favourite Moisturiser Is a French Favourite, and It’s Only £15

When it comes to celebrity beauty and celebrity beauty lines, we usually take them with a little pinch of salt. It feels a little inauthentic when a celebrity launches a line and proclaims that it’s all that they use. Sure, the products might be good, but behind the complexions of stars is usually a team of top facialists, expert dermatologists and experienced doctors who help them look their very best. Not to mention that they have access to the very best skincare products no matter the price tag. I usually find it difficult to believe when a celebrity credits only their skincare line for their glowing skin. But when Hailey Bieber‘s TikTok video came up on my For You Page recently, I was pleasantly surprised by her skincare advice. You Deserve to Make Money Even When you are l...

I Did the Research—This Is How Kate Middleton Gets Her Hair to Be Shiny

Kate Middleton’s brunette hair colour by nature reflects a lot of light, making it look glossy. If you’re finding that your hair colour is looking dull, then switching it up can help make it shinier. ” Hair colour is an important component to achieving gorgeous hair that boasts health and dimension,” says Merrick-Thirlway. “Always choose a colour that will help lift and illuminate the natural colour such as winter gold, a brunette base colour featuring golden highlights which also goes by the name ‘candlelit brunette.'” If your hair is naturally dark, then choose rich hair colours to give depth and dimension. As for blondes? Choose glossy blonde hues that tend to have a lighter base colour. In terms of hair colouring techniques,...

I’m a Shopping Expert—These Are the Only Trends Worth Investing in for 2023

If there are two things we’re particularly good at over at Who What Wear HQ, it’s compiling the new-season trends that you need to know about and putting together curated shopping edits that we know you’ll love. So, as we look to the year ahead and consider the best pieces to buy and wear for the next 12 months (and beyond), the first place we look for inspiration is to the runways.  Fashion month might not always provide us with the most practical or wearable pieces (sorry, Loewe), but it does always manage to give us a new take on trends, and in 2022, the key takeaway was nostalgia. As many of the trends showcased were a continuation of those we loved from the previous spring/summer (like luxe leather, masculine tailoring and the ̵...

Sorry to the Dresses in My Wardrobe—These New Trouser Trends Are Replacing You

Trousers have always been a key component in our wardrobes, but the sheer volume of trends that have centred around them of late is hard to ignore. For years, dresses sat atop of the fashion hierarchy, with many iterations—Tove’s Ceres, Norma Kamali’s Diana, and basically anything from Cecilie Bahnsen—becoming cult items in their own right, either selling out or becoming such a rarity on the market they were akin to long-lost treasure. But trousers? Seldom did they ever kick up as much of a fuss. That is, prior to 2022, which will forever been known in fashion circles as the year of the trouser. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat ...

The 6 Rules For Watch-Buying French Girls Swear By

I’ve been looking to invest in a watch for a while as I have a big birthday coming up and thought this would be the perfect excuse to treat myself. The thing is though, it’s a tough decision to make, because whilst I may change a coat, a pair of shoes or a bag depending on my outfit, the occasion or the weather, the watch I buy really needs to pair with everything. Also, despite being a shopping expert, I’m admittedly a bit of a watch novice. Which is why I’m looking to the style set that are known for their timeless capsule wardrobes as a guide. I don’t want a statement piece or a fleeting accessory ‘du jour,’ I want a forever timepiece that will go with everything. So, from Camille Charrière to Julie Berard, I paid close attention to the wrists of some of the French g...

6 Fashion Buyers Share Their Ultimate Wish Lists for 2023

Hands up who among us has stood in front of our wardrobes at the end of the year and disappointingly declared that we “have nothing to wear”? After 12 months of getting dressed for work, for socialising, to keep warm, to keep cool, and more often than not, to look good, the usual failsafes we wear on rotation can start to feel a little same-y. As the New Year looms and we look back on the year that was, we often feel compelled to start afresh, and of all the New Year’s resolutions we promise to make (and likely drop by March), a wardrobe refresh ranks high on our list. But if you are looking for new inspiration for the season ahead, where do you begin? Long before our editors have compiled reports and rounded up the best pieces to shop, ...

PSA: I Just Found M&S’s Latest Designer-Looking Boots—They’re Selling Out Fast

It has now become a well-known fact that watching Marks and Spencer’s new-in section always pays off, particularly when it comes to shoes. After many years of uncovering hidden gems and faithfully shopping at the high-street hero, it’s clear that M&S always delivers when it comes to trend lead pieces as well as wardrobe staples, and I’m always particularly pleased with myself when I uncover something new that I know you’ll love.  Good old M&S has had an incredibly good run of standout accessories in the last few months, and now that we’re contending with the frosty roads and icy winds that confirm we’re knee-deep into boot season, I’ve found the latest piece about to be the br...

I’ve Looked Everywhere: These 26 Elevated-but-Cosy Jumpers Are Just Perfect

Even fashion expert Alexa Chung showcased her cosiest jumper on Instagram lately, and ever since, I’ve been keeping a mental list of the best styles I’ve come across, both online and on a couple of recent trips to Oxford Street. Of course, knitwear is hitting the stores thick and fast now that the clocks have gone back and the temperature has dropped significantly. Everyone from H&M and Zara to Net-a-Porter and MATCHESFASHION.COM has some gorgeous styles I just want to wrap myself up in, and no doubt, you will too.  Keep scrolling to see my edit of the 26 best cosy jumpers out there right now, from cable-knits to cashmere polo necks. They’re all ready to be your new best friend this winter…  You Deserve to Make Money E...

8 Bags Fashion People Are Still Obsessed With After Years

And while shoes and coats have proven to be some of the brand’s most in-demand pieces, the hardest item to get your hands on in recent years has to be one of Bottega Veneta’s bags. The brand recently launched it’s commitment to expert craftsmanship and luxurious materials with an announcement of a new lifetime warranty on their bags. The Certificate of Craft program offers unlimited complimentary refresh and repair on their bags, which ultimately encourages less waste. Bottega bags for life you say? Er, yes please.  Celebrities, industry insiders and the public have found themselves falling head over heels for Bottega Veneta’s arm-candy offering, leaving wait-lists in their wake. The frenzy first started with The Pouch; a buttery-soft, ...

Our Editors All Have Very Different NYE Plans—This Is What They’ll Be Wearing

There’s no set way to do New Year’s, and over time, everyone develops their own traditions. Whether it’s watching fireworks along the Thames, sipping cocktails with old friends or cosying up with a cup of tea, it’s the perfect excuse to let your hair down and celebrate with your favourite people. This year, team Who What Wear all have very different plans when it comes to the countdown, but it’s safe to say that each and every one of us has been planning our outfits for weeks. We can’t help being fashion nerds, okay? The plus side to our overzealous planning is that we now have a wide range of looks to inspire your New Year’s style. You’re welcome. So if you’re currently running around like a headless chicken (weR...

The Doctor-Led Skincare Brands to Invest in for Incredible Skin

According to Dr Anita Sturnham who founded her brand Decree after years of successfully treating skincare issues in her London clinic, it’s also having real knowledge, expertise and accreditation in their respective field. “Most doctor-led brands are based on the founder’s clinical experience and have a strong focus on efficacy and using active levels of ingredients that have been clinically proven to create change at a cellular level in the skin,” she explains. “We see patients day in, day out, and understand how ingredients can impact skin health.” Keep scrolling for the best doctor-led skincare brands to invest in – and ones that I use every single day. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with gi...

& Other Stories’ Cult Blazer Is Back, and It’s Perfect for Winter

Thankfully, my forthcoming wardrobe began to preoccupy my mind, and soon, my blazer despair was a distant memory. At least, it was, until just recently. Upon scrolling through & Other Stories’ new-in section, I found it: the cult blazer. Of course, I snapped it up. I already envisage myself wearing it with light knitwear, jeans and midi dresses come autumn. There’s never a bad time to buy a classic staple item, so if you also want to secure the & Other Stories wool blazer before it inevitably sells out again, I suggest you do, pronto.  Keep scrolling to see how my favourite influencers wear their & Other Stories wool blazer, and then shop it. Oh, and don’t forget to see the other amazing options the brand has to offer as the perfect cover-up thi...