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12 Impressive Outfits You Can Re-Create for £100 or Less
I’m something of an affordable-shopping expert, having cut my fashion-editor teeth on a weekly magazine whose sole purpose was to showcase the hottest pieces on the high street. And although my taste and budget have evolved over time, still, nothing beats the buzz of finding something affordable and stylish that I know is going to look so much more expensive when I wear it. So when my colleagues asked me to create an edit of trendy yet classic outfits under £100, I was more than up to the challenge. I scoured social media to unearth a selection of outfits I really love, and then I began tracking down the more affordable pieces I needed to re-create them. I knew I could (and would) do the outfits justice, but even I was impressed at just how many I was able to assemble without breaking a sw...
Rachel Stevens and I Have the Same Pair of Jeans—They’re Perfect for Petites
In the past few weeks, I seem to have taken on the epic one-editor mission to provide petite women with the best stores and exact pieces suited to their stature. It’s not easy shopping when you’re 5’3” or under, and I’m absorbing the hard graft in order to save short girls time and hassle this year (and for as long as possible). Who What Wear has helpful tips on styling tricks and outfit combinations to consider when you’re short, autumn’s most directional trends for fashion enthusiasts who don’t have height on their side, the best petite midi dresses for the season and my latest two pairs of high street trousers that are a perfect-fit, among more. However, today we’r...
The Black Friday Sales Are Coming—16 Autumn Classics We’re Planning On Buying
As regular readers will know, M&S is one of our favourite high street giants for good quality, well-executed wardrobe heroes that are affordable, too. With an abundance of classic pieces in its midst, from camel coats to cashmere, it has cemented itself as a go-to destination for, well, just about everything your wardrobe could need. So, it makes sense that the whole Who What Wear team get very excited when the retailer drops a sale. But what will the British icon be offering in 2022? Over the last few years the retailer hasn’t officially taken part in Black Friday, but all hope is not lost, as there are always plenty of great savings to be made during the Black Friday sale period, meaning there are myriad of opportunities to score some timeless staples at a lower p...
The Controversial It Shoes on Every Fashion Person’s Wish List Right Now
Back in 2018, I treated myself to one of my first designer purchases, a pair of the silver-ribbon ballet flats, and while strappy metallic shoes don’t immediately sound like an investment purchase, I can confirm that not only do I still wear them, but they’re one of the comfiest shoes in my wardrobe—a testament to the construction and wearability of these unexpectedly chic shoes. You can currently shop the satin ballet flats in five colourways—cherry red, cocoa brown, white, black and pink—but only if you’re quick enough to get your hands on them. There might not be a waiting list, but some styles have been running low in stock since their release, so we’re waiting with bated breath for the inevitable restock. You Deserve to...
From Mango to H&M—the High-Street Brands We Always Bookmark for Black Friday
As more brands have sales throughout the entire month, Black Friday should now probably be renamed Black November. As we wait for the official moment when the discounts start to kick in and the best clothing deals begin, we’re already thinking about how to shop the deals that hit the high street with a calm head and a cool, considered approach. So as always, we’re only here to talk about the crème de la crème. You know, those premium-looking pieces that have an air of high-end but still keep the high street price tag. And if our favourite affordable brands—that’s the likes of H&M, Mango, & Other Stories and Arket—have added discounts, you can get these gems for even less. With H&M’s wool coats, Mang...
25 Cold-Weather Dresses That Come In Under £100
From high necks and midi lengths to knit and satin fabrics, the results of 2022’s most affordable cold weather dresses are in, and I can confirm we’re experiencing a stellar year. With temperatures slowly dropping, its clear that autumn is very much here and winter is just around the corner. This sent us scrambling in our wardrobes trying to dig out our favourite cold-weather frocks. Think long sleeves, mid to maxi styles, and plenty of cosy knit versions to keep you warm this season. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back ...
I Just Tried The BaByliss Hydro Fusion 4-in-1 Hair Dryer Brush
If there is one thing about me that you should know, it’s that I love testing out new hairstyling tools. If there’s a gadget that can make doing my long and frizzy hair easier to style in the mornings, I want to know about it. I’ve tried many hair tools, from the holy-grail Dyson AirWrap to this affordable £35 curling wand that I will loyally use for the foreseeable. Having sat in the chair of many hair salons and chatted to several top celebrity hairstylists, there is one hair tool brand that I spot in the hands of the industry’s best hairstylists time and time again. The brand in question? BaByliss. It is one of the most respected hair tool brands around, and is used professionally in salons but also offers a great range of at-home hair styling too...
Soft Sculpting Is the Cool-Girl Way to Contour, and It’s About to Take Off
“Soft sculpting is the everyday alternative to traditional contouring,” says Sara Wren, director of Artistry at Milk Makeup. “Soft sculpting isn’t about changing the shape of your face, but enhancing your natural bone structure to complement your face shape,” Wren explains. This subtle take on contouring is best achieved by using creamy formulas that blend seamlessly into the skin. To achieve this natural-looking effect, Wren likes using concealer rather than a traditional contour stick or bronzing powder. “Try using a cream concealer one to two shades deeper than the shade you wear, swipe it under [your] cheekbones from the corner of the eye upwards to the temple and along the jawline as a beginner’s soft sculpt,” she says. “I like to use the sponge or brush that I applied...
9 Looks That Prove the Hair Scrunchie Is the Chicest Accessory Going
We’ve come a long way since Carrie Bradshaw destroyed the scrunchie’s reputation by telling boyfriend Jack Berger that no New Yorker would ever wear one. Over a decade later, scrunchies are now one of the biggest hair accessories, worn by everyone from fashion people to beauty editors. Scrunchies have proved one of the most popular and versatile add-ons to your hairstyle of choice, whether that be an undone bun or long plait. While the claw clip and the hair cuff might be having a moment thanks to their super-chic but understated vibes, the scrunchie possesses something they do not: hair-loving properties. You see, while accessories of all sorts have a tendency to pull hair, causing friction, which almost always results in breakage, scrunchies k...
This Is Scientifically the Best Time and Day to Shop Zara (and Your Other Faves)
If you find yourself checking certain websites almost daily (cough, Zara), refreshing the new-in section just in case there’s something fresh that you haven’t seen before with your name on it, we’re about to save you hours of mindless scrolling in your week. How, you ask? Aside from our usual efforts to keep you not only informed but also ahead of the fashion curve, we’ve created a comprehensive shopping schedule for you that previously only editors and brand insiders would know about. We have found out when your favourite sites, from Net-a-Porter to Mango, receive their new drops each week, so you can be first to snap up the amazing new gems. It turns out the best day of the week to shop is actually Monday, as this is the day that most brands replenish th...
5 Skincare Rules Dermatologists Wish You Knew
“Always cleanse at night,” says consultant dermatologist Zainab Laftah. “Dead skin cells, sebum, pollution and impurities accumulate on the skin during the day, which can lead to blocked pores and comedones.” If you wear makeup, then it’s especially important to follow this rule since makeup that’s left on skin will further clog pores and in doing so reduces the efficacy of any skincare products you apply. When you do wash your face, Khorana recommends using lukewarm water, not hot water. “Hot water can do more harm than good,” she advises. “It strips the skin of sebum, healthy fats and oils (cholesterol, fatty acids, ceramides), which are necessary for skin health, and this compromises the skin barrier function.” To wash off a day’s worth of makeup, sweat and dirt, remove ...
11 Classic Outfits British Fashion Types Wear on Rotation
What does a classic British outfit look like? This is a question I was recently posed while chatting with my Canadian cousins, who are excited to visit Britain for the first time next year. “I want to look like a local—how do I do that?” The answer, however, isn’t all that simple. It would be all too easy to respond, “Pack a Burberry trench coat and Dr. Martens boots,” two pieces intrinsic to British fashion and its heritage. Still, the nuances of how we Brits and those who reside here assemble our outfits are way more complex than that. Heritage certainly comes into play, but when it runs as deep as ours, it’s hard to pinpoint just one or two influences on it. Walk down any street in the country, and you’ll see prim outfits, minimal outf...
