It goes without saying, of course, that the place is full of Instagrammable gimmicks. (I use that word in its most literal sense without negativity.) I’m talking a conveyor delivery service that drops your order to a perfectly pink pickup window, Glossier’s iconic G logo emblazoned on the walls and powdery-pink benches to relax on.
And it’s not just beauty products that you can stock up on at Glossier London but the brand’s full line of merch, too. Adored by beauty editors, everything from Glossier hoodies to water bottles is on offer. Notably, an in-store London-exclusive passport cover is top of my wish list.
I’ll admit that I wasn’t expecting to be impressed. To me, as a beauty editor, Glossier’s London store launch was just another event on my calendar. However, after visiting the store and taking a full tour, I will eat my hat. It has made me fall in love with shopping for beauty all over again, and I’m pleased to say it’s a total must-visit.
