Summary
- fragment design founder Hiroshi Fujiwara recently showcased his latest acquisition: a highly limited Brabus Urban E First Edition electric motorcycle created in collaboration with DAB Motors
- Opting for the ultra-clean “Desert Sand” colorway instead of the previously revealed “Fusion Red,” the bike is strictly limited to just 10 units worldwide per color
- Priced at €32,500 EUR, the futuristic urban commuter features a monocoque silhouette and signature Brabus carbon fiber detailing
Streetwear pioneer and fragment design founder Hiroshi Fujiwara is known for his impeccable taste, and his latest vehicle acquisition is no exception. Taking to social media, Fujiwara recently flexed his brand-new Brabus Urban E First Edition, an ultra-exclusive electric motorcycle made in collaboration with French manufacturer DAB Motors. While the automotive and design worlds were captivated by the model’s vibrant “Fusion Red” debut at Milan Design Week, Fujiwara opted for a much stealthier, monochromatic approach that feels like a Fragment Design fever dream.
Built on the cutting-edge DAB Motors 1a platform, the Urban E First Edition is a masterclass in modern, urban mobility. Fujiwara’s specific model is rendered in a sleek, minimalist “Desert Sand” spec, presenting a clean-cut aesthetic that perfectly aligns with his legendary design sensibilities. The futuristic, monocoque silhouette is heavily infused with Brabus’s signature high-performance DNA, boasting premium carbon fiber construction and top-tier engineering meant to navigate city streets in absolute silence and unparalleled style.
Exclusivity is the defining trait of this electric two-wheeler. Ensuring its status as a highly coveted collector’s item, each First Edition colorway is strictly limited to an incredibly scarce production run of just 10 units worldwide.
Retailing for a hefty €32,500 EUR, the Brabus x DAB Motors Urban E seamlessly bridges the gap between hyper-exclusive streetwear culture and luxury automotive engineering. Whether viewed as the ultimate, elevated urban commuter or simply a high-priced luxury flex, Fujiwara’s “Desert Sand” masterpiece is undeniably one of the most striking electric motorcycles on the road today.
