When it comes to high street fashion, influencer and podcast host Perrie Sian needs to be on your FYP. With over 3 million followers across Instagram and TikTok, her high street hauls have had us flocking to order new-in must-haves on a monthly basis. So it was a no-brainer when Primark snapped up the social media star to launch a collection at the end of 2025. And yes, it created the store’s highest amount of Click + Collect orders ever. Because when partnerships work, they really work.
Now she’s back with a range that has finally got us excited for spring. Firstly, let’s talk denim. At the start of every year, I go through a denim overhaul and the styles in this collection are ideal at just £16. Available in different shades and leg lengths (5ft 2in me is thrilled), the straight leg shapes are timeless and form the base of this new season collection.
Then I need to call out my three favourite looks. Firstly, the collarless blazer (£30) is seriously chic. Cinched in at the waist with tapered sleeves, it creates a flattering silhouette that elevates the jeans-and-a-nice-top outfit. I sometimes find that collared jackets feel awkward worn over collared shirts as there’s more fuss around the neck, but this style allows for a streamlined finish.
What is so refreshing about Perrie’s Primark Picks is just how involved the influencer has been in building the range. I can sometimes be sceptial about fashion partnerships, but Perrie and Primark is a perfect match. She knows about the fabrics used, the shapes created and the range she wanted to highlight. It’s authentic – and it shows.
Available in store and via Click + Collect now, let’s brighten up the miserable, grey weather with a pick-me-up purchase. You deserve it!
Joely Chilcott is the content director at PS UK. With more than 10 years working for a number of women’s lifestyle publications, she has edited features across fashion, beauty, health, wellness, and news. Previously, she spent four years as the head of female content at a newspaper, where she was regularly the mouthpiece for female-related issues while spearheading campaigns that resulted in laws being changed for the better. She has work published in Drapers, Women’s Health, Fabulous, YOU, Woman&Home, The Sun, and the Metro. She has also worked across TV and radio, contributing to ITV Daytime shows and TalkRadio. She has a degree from Royal Holloway University. You can usually find Joely speaking enthusiastically about Harry Styles, shoes, and bread baskets.
