Why is it that I have a terrible memory when it comes to people’s names and dates of significant events but can remember the exact dress my second cousin wore to my other second cousin’s wedding six years ago? If that’s not an important life skill, I don’t know what is. Joking aside, my photographic fashion memory, naturally, comes in very handy for my job. As soon as I see something that piques my interest, be it shoes, a bag or, indeed, a dress, I archive it away in my mind for future reference. It sits there until it can be transformed into an interesting feature for Who What Wear. Today, I’m ready to share my most recent observation with you.
A few weeks ago, I spotted chic French influencer Léna Farl wearing a beautiful printed dress from Yolke. I’ve known about the Brit brand for years (it began life as a sleepwear label back in 2013), but it has been flying somewhat under the radar lately. The seed, however, was planted. I began noticing other fashion types were also wearing Yolke—its dresses in particular—and given they’re of such a chic calibre, I just had to share them with you.
