Activism

Beyoncé is marking Juneteenth by launching “Black Parade Route”, a new initiative supporting Black-owned small businesses. The newly launched section on Beyoncé’s website includes an expansive list of Black businesses filtered by categories such as “Art & Design”, “Beauty”, “Fashion”, “Lifestyle”, and “Restaurants & Bars”. “Being Black is your activism. Black excellence is a form of protest. Black joy is your right,” reads a tagline for “Black Parade”, which “benefits BeyGOOD’s Black Business Impact Fund, administered by the National Urban League, to support Black-owned small businesses in need.” In a corresponding Instagram post, Beyoncé writes, “Happy Juneteenth Weekend! I hope we continue to share joy and celebrate each other, even in the midst of struggle. Please continue to re...