Adidas
adidas Taps Joe Budden To Narrate Anthony Edwards Sneaker Ad
Anthony Edwards has picked up the mantle that Allen Iverson left behind. For all of Iverson’s athletic feats on the court, he was just as much talked about for his bad-boy image off of it. At just 24, Edwards isn’t just the face of the Minnesota Timberwolves, he’s possibly the next young superstar to carry […]
Pharrell Williams Launches VIRGINIA, New Platform And Brand
Pharrell Williams continues to create. He has launched VIRGINIA, a new creative platform and brand as an ode to his home state. As per Hype Beast Pharrell Williams has just added yet another notch on his creative director belt. This week he announced the formation of VIRGINIA. The initiative will only will serve as […]
Nike Sues CLOT Brand Owner Edison Chen For $126K
If you thought that Donald Trump had a bad habit of suing people who he felt wronged him (both publicly and imaginary), then you haven’t been keeping up with Nike the past few years. The Swoosh has brought the legal smoke to any and everyone who they felt infringed on their multimillion-dollar products. From sneaker […]
Fear Of God Athletics II Basketball “Night Brown” Gets December Release Date
We can't front, these joints actually look pretty spiffy. Just sayin'.
Kanye West & adidas Come To A Settlement In Legal Battle
The once successful partnership between Kanye West and adidas has reportedly been fully dissolved. The two parties have settled their legal battle. As spotted on Sneaker News the apparel giant has confirmed that they no longer have any business ties to the rapper. During an third-quarter earnings call a reporter asked for an update regarding the […]
Noah Lyles Calls On adidas To Give Him His Own Sneakers
adidas would be fools to pass up this opportunity.
The adidas SL 72 OG Now The It Sneaker Over The Samba?
Adidas is counting it's lucky stars that so many people have a craving for yesteryear's fashion.
Cam’ron Blasts adidas & Anthony Edwards In New Freestyle
One thing Cam'ron is not here for is people calling him out.
Adidas To Sell The Last Of Their Yeezy Stock In 2024
Once Adidas finally unloads the remainder of their Yeezy stock, that might be it for Kanye West's run in the sneaker industry.
Wildest Kanye West Stories In The ‘New York Times’ Investigation
Along the way to becoming a rap star, Kanye West also became a poster child for the tolerance of otherwise inexcusable behavor. But bumrushing the MTV VMA’s stage or calling slavery a choice is light work compared to his shenanigans at adidas, which were recently exposed by a lengthy New York Times article investigating his […]
Adidas CEO Says They Won’t Sell Any New Yeezy Product
As for what Kanye will do now that he's basically the most toxic celebrity in the game thanks to his antisemitic rants is anyone's guess.
adidas To Donate Over $121M From YEEZY Sales To Charity
adidas is sticking to their word after parting ways with Kanye West. The brand will be donating $121 million dollars from YEEZY sales to charity. As spotted on Hype Beast the Herzogenaurach, Germany based brand is making the best out of a bad situation. Back in late 2022 Kanye West infamously went on several tirades that […]
