Adidas
Kanye West Beefing With adidas on IG, Claims They Offered Him A Billion For Yeezy
HipHopWired Featured Video Source: Jonathan Leibson / Getty Okay sneakerheads it looks like many of y’all dreams might come true as Ye seems to be on his way out of his adidas contract and quite possibly back to Nike if he’s as petty as he’s proven to be over the past few months. For the past few days, Kanye West has been throwing jabs and uppercuts at adidas, namely Senior Vice President, Daniel Cherry. Apparently upset that the three-stripped brand hired Cherry to run Yeezy without his knowledge or approval, West has been going IN on Cherry and adidas to the point that people are wondering when they’ll officially announce their relationship is a wrap. Related Stories West even went so far as to throw up a picture of himself and Cherry on IG with the Captain America: Civil War movie poste...
adidas Drops RPT-02 SOL Solar-Powered Headphones
HipHopWired Featured Video Source: adidas / adidas For the past few years adidas’ popularity has been skyrocketing out in these streets and now they’re looking to expand beyond the word of sports attire and right into audio electronics? According to The Verge, adidas is set to drop some next-level headphones that aren’t just wireless, but also solar-powered. This past Tuesday the three-stripe brand announced the RPT-02 SOL is on the way and will be a self-charging Bluetooth set of headphones that will no doubt be a hit amongst music lovers across the board. Related Stories Featuring Exeger’s Powerfoyle solar cells that are built right into the recycled plastic headband, the tech being used on the RPT’s is the same used to power the Urbanista Los Angeles Solar-powered headphones that releas...
adidas Sues Nike For Patent Infringement Related To The SNKRS App
HipHopWired Featured Video Source: Foot Locker / Foot Locker After months of suing multiple people and corporations for various reasons, Nike has now been slapped with a lawsuit against them as Adidas is alleging that the swoosh giant committed patent infringement of their technology on the Nike SNKRS app. Complex is reporting that Adidas filed the lawsuit this past Friday (June 10) in Eastern Texas federal court claiming that Nike infringed on nine of their patents including those related to its sneaker reservation app, Confirmed and the Adidas_1 sneaker. Aside from taking issue with the way that Nike goes about their reservation method (which adidas says was their idea first), the brand also has beef with Nike’s “Adapt” tech which they feel is a blatant ripoff of their “Smart” tech. Rela...
The Balenciaga x Adidas Triple S Sneaker Collab Is Here
HipHopWired Featured Video Source: Sean Zanni / Getty The Balenciaga x Adidas collaboration is here and best believe hype beasts have been waiting for this moment ever since pics of the collaboration leaked a minute ago. According to Highsnobiety, the collection is now live on Balenciaga for pre-order at the tune of $1,100 for a pair of Triple S’s and though these aren’t carrying the same hype as the Dior x Air Jordan 1’s, they’ll still be a hot commodity out in these streets. Y’all know when two brands come together for a collaboration heads will be copping regardless of hype and these joints are pretty cool. Related Stories Unlike its Gucci monogrammed Triple S sneakers, Balenciaga’s adidas Triple S opts for a more chill vibe with a noise-free white, black, and grey color scheme. The&nbs...
UK Bans Adidas Sports Bra Ads Because They Feature Exposed Breasts
HipHopWired Featured Video Source: adidas / adidas The UK has banned a series of Adidas sports bra ads because they feature bare breasts. Now if you’ve seen the ads, which show a photo array of exposed breasts, you know Adidas was going for a body positivity thing that also shows the diversity in shapes and sizes of women’s breasts. In 2022, this shouldn’t be a controversial thing, really, but the UK’s Advertising Standards Authority disagrees. From Business Insider: The ASA said it received 24 complaints about the campaign. Some said that the ads may have been “harmful and offensive” because they “objectified women by sexualizing them and reducing them to body parts,” per the ASA. Complainants also questioned whether the posters, which were displayed in public places, were appropriate for...
These Are the Biggest Trainer Trends of 2022. Here’s How to Wear Them
As POPSUGAR editors, we independently select and write about stuff we love and think you’ll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. With spring and summer approaching, it’s time to update your sneaker collection — and that can be a pretty big task. A new season means new styles and trends, and it’s often difficult to keep up with the ever-changing landscape of fashionable footwear. That’s where we come in. Whether it’s dopamine dressing, designer collaborations, or dead-stock chic, we have the definitive list of this year’s most stylish trends. One in particular that doesn’t seem to be going anywhere soon is designer collaborations, mostly thanks to ongoing partnershi...
Beyoncé Shares Star-Studded Video For New Adidas X Ivy Park “Halls Of Ivy” Collection #HallsOfIvy
HipHopWired Featured Video Source: ADIDAS / Ivy Park Beyoncé typically stops the world anytime she makes a creative move, and that much is true for a new collection she’s unveiling via her adidas X Ivy Park collaboration. Introducing the “Halls Of Ivy” collection, the video for the campaign features a number of notable celebrities showing off the new wares. The campaign video features the likes of NBA All-Star James Harden, NBA rookie Jalen Green, the late Kobe Bryant’s daughter, Natalia Bryant, siblings Ava and Deacon Phillipe, and sisters Blue Ivy and Rumi Carter. Related Stories Shot in the high-end style one should come to expect with the Houston superstar, the casting of the spot is almost perfect with Green and Harden’s swagger along with Beyoncé’s effortless confidence shining throu...
HHW Gaming: Xbox & adidas Latest Sneaker Collaboration Pays Homage To The Iconic Xbox 360 Console
HipHopWired Featured Video Source: Xbox / adidas The Xbox x adidas collaboration is giving gamers more heat for their feet. In celebration of Xbox’s 20th anniversary, Microsoft and adidas unveiled another pair of kicks, the Xbox 360 Forum Mid. Based on the name alone, you already know these particular sneakers draw inspiration from Microsoft’s follow-up to its first console, the Xbox 360, which is considered one of the greatest video consoles ever made. The sneakers look exactly like the console taking its white coloring with grey accents while featuring the chrome disc tray from the 360 consoles. The Xbox button from the 360 controllers and console air vents also lives on the side of each sneaker. Source: Xbox / adidas Related Stories It would be an Xbox-themed sneaker if there weren’t an...
Beyoncé’s adidas x Ivy Park Collaborates With Peloton
HipHopWired Featured Video Source: adidas / adidas Beyoncé’s Ivy Park collection with adidas is already a winner but it just upped the ante. For the fall, adidas x IVY PARK and Peloton have announced their first capsule collaborative collection that consists of apparel and footwear. Source: adidas / adidas You know Peloton, the exercise equipment company that made a killing during the pandemic thanks to its stationary bicycles and community. Linking with Ivy Park should be no surprise considering in 2020, Beyoncé announced she was formally partnering with Peloton for a multi-year deal. Related Stories “Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys,” said Bey in a statement at that time. The arrival of the adida...
HHW Gaming: Xbox Is Celebrating 20 Years of Play In Style, Announces New adidas Sneakers & More
HipHopWired Featured Video Source: Microsoft / Xbox Celebrates 20 Years of Play Can you believe it? It’s been 20 years since the arrival of the big black box, aka the Xbox, arrived in homes and changed the gaming landscape. Microsoft announced it is dropping a new pair of adidas kicks, wearable swag, and gaming accessories to celebrate. Get your coins ready. Thursday (Oct.6), Xbox announced its new global partnership with adidas. To kick things off, the company is dropping its first-ever console-inspired kicks in honor of the 20th anniversary of Xbox. adidas will be releasing a version of its Forum Tech silhouette dubbed the “Xbox 20th Forum Tech,” which draws inspiration from the original Xbox console for the launch of Halo: Combat Evolved in 2001. Source: Microsoft / Xbox ...
Foot Locker & adidas Team For Athlete Designed Sneaker Collection, Dame Dolla 1st Up
HipHopWired Featured Video Source: adidas / Foot Locker Foot Locker‘s been making all kinds of moves as of late and while they’re out here cornering the sneaker market, they continue to drop exclusive collaborations to expand their brand (as if it was necessary). Source: adidas / Foot Locker Recently, Foot Locker revealed that they’ll be teaming up with adidas to launch a new line of sneakers that’ll be designed by Adidas’ biggest athletes including Dame D.O.L.L.A. himself, Damian Lillard. The new collection of sneakers is meant to celebrate the positive impact each athlete has had on the game and the culture both on and off the field/court, so it should be interesting to see what kind of designs will be coming down the pike. Dame for his part will be using the adidas NMD_R1.V2 silhouette ...
adidas Sells Reebok for $2.5B, Still Drops A New Human Rights Collection
HipHopWired Featured Video Source: Reebok / Reebok For a while there was talk that adidas was looking to unload their Reebok brand to the highest bidder with rumors that Master P and Baron Davis were interested in purchasing the OG sneaker brand. Well, it’s a done deal and Reebok will officially have new owners (not Master P or Baron Davis, though) as Reuters is reporting that adidas offloaded Reebok for a cool $2.5 billion to Authentic Brands Group. Not quite the profit they might’ve been hoping to get. Heck, they didn’t even break even as adidas purchased Reebok in 2006 for $3.8 billion only to struggle with sales and profits over the years which pushed them to just give up on the brand. They’ve tried everything from retro’ing classic silhouettes from OG’s NBA players like Shaquille O’Ne...
