Manchester United have unveiled their Adidas away kit for the 2021/22 season. Adidas have used cloud white as the primary colour, with the kit inspired by the Manchester United jersey from the 1990s. The new away shirt is a throwback to the club’s famous ‘class of 92’, which helped United reach the top of English football. The kit features a geometric blue graphic print on the front back and the sleeves. It is also referred to as the ‘iconic snowflake design’. The zig-zag design has a fade-out effect, and the kit is complete with blue shorts and white socks with a similar graphical pattern on the shirt. It also features the contemporary Adidas brand symbol on the front along with the TeamViewer logo. The German IT giants were announced as the club’s new main sponsor back in March. United’s...
Adidas and Stella McCarney‘s new Stellashine range is the ultimate collection of disco-inspired gear that you won’t want to take off, ever. The collection consists of luxury athleisurewear in the form of iridescent crop tops and matching tights and metallic running jackets in pastel champagne, space gray, and sleek black colourways. In terms of the hero piece, it’s undoubtedly the Adidas by Stella McCartney Ultraboost ’21 sneaker, which launched in a unique silver finish for the first time ever. Offering a seamless blend of style and functionality, the shoe boasts a super-responsive Boost midsole and is made with Primegreen. Also used in Adidas’s newest Stan Smith silhouette, Primegreen is a series of high-performance recycled materials that feature 50 percent...
Sergio Ramos was one of the noticeable face that didn’t appear in any of the photos of Real Madrid’s kit launch campaign for the 2021/22 season. MARCA has learned that he wasn’t present at the photo shoot for the new kit, which was launched by Real Madrid and Adidas this Tuesday. While it’s true that the entire squad doesn’t attend such photo shoots, Ramos has always been a central figure in such campaigns. It’s not known if this decision was the club’s or Ramos’ or a mutual one. It could also be the case that the photo shoot was held when Ramos was in isolation due to COVID-19, but Adidas always want as many stars as possible present and the dates would have been moved if there had been a desire for the captain to be present. It should also be pointed out that this has nothing to do with ...
Adidas are growing disgruntled with Manchester United after a downturn in shirt sales, according to the Daily Mail. With the deal that Man United agreed with Adidas worth in the region of £78M-a-year, as per the Daily Mail, you’d expect that it would be a relationship the club would try to keep healthy. However, the report claims that Adidas were frustrated with the Red Devils for their failure to brief them on plans for their involvement in the proposed European Super League. There is now also further discontent, with Adidas wary of Man United’s decline in shirt sales. The Daily Mail claim that shirt sales have fallen 100,000 over the last two years. It’s not exactly clear why that would be the case. You could argue it’s as a result of United’s decrease in quality on the field, or it coul...
Image Source: Adidas There are two things you can always count on from Maya Jama: a great time and a banging outfit. In recent appearances, the Glow Up presenter has been spotted wearing some of the coolest British brands of the moment, like online store Auné, which is a favourite of Beyoncé. Maya has also been snapping very stylish Instagrams in outfits designed by Roberta Einer, Marques’Almeida, and popular London boutique House of Sunny. For her latest fashion venture, Maya teamed up with Adidas for its new Tennis Luxe collection and spoke to POPSUGAR about her favourite pieces, the fashion trends she’s adding to her 2021 wardrobe, and her love for Hailey Bieber’s stylist. “I’m not a regular tenniser, I’ll be honest, but I just love the outfits,”...
Tennis is one of fashion’s favourite pastimes. The preppy racket sport, mastered by Serena Williams and Naomi Osaka, is getting the sartorial treatment it deserves. The Adidas Tennis Luxe collection for spring/summer 2021 features a mix of classic activewear and tennis-inspired, ready-to-wear separates that will get you on the courts. The 36-piece collection features clothing, trainers, slides, and accessories in four colourways: white with green stripes, pastel pink, pastel yellow, and navy blue sets and separates. A few Adidas Tennis Luxe pieces, like the tennis dress, 3-stripes shorts, and the tennis cardigan, show design inspirations from tennis dresses and preppy activewear of the 1970s and American Varsity-inspired detailing. The collection is priced at £12 for a two-pack of le...
Aston Villa midfielder Jack Grealish is reportedly at the centre of a tussle involving four sports manufacturing giants. The midfielder’s sponsorship with Nike is into its final year, and their rivals are looking to secure his signature. According to Daily Mirror, Adidas, Puma and Under Armour are all reportedly chasing the midfielder’s signature, while Nike are also keen on renewing their terms. The 25-year-old has developed into one of the hottest prospects in English football, and it is no surprise that top brands are circling. The player has been linked with Manchester City and Manchester United, but he signed a five-year deal of around £130,000 per week with Villa last September. The highly-rated attacking midfielder has been one of the best players in the Premier League this sea...
Sportswear legend Adidas has announced an all-new era for its iconic Stan Smith silhouette, with the release of three new editions. Back in 2020, Adidas announced its commitment to end plastic waste by 2050 through innovation and partnerships. “Stan Smith, Forever” is the brand’s new sustainable range, which aims to provide a new generation for the shoe and acts as a new touchstone for the brand in its sustainability journey. It was first released as a tennis shoe, named the “adidas Robert Haillet”, and then later renamed to Stan Smith, after the American tennis player. Since its release, the Stan Smith has exceeded all expectations and quickly became one of the brand’s most popular models. For 2021, Adidas is revamping the iconic shoe in order to furthe...
The document further reveals that Gap, an ailing brand whose partnership with West represents a play for younger consumers, expects its Yeezy line to break $150 million in sales in its first full year in 2022 and envisions it surpassing a billion dollars in revenue within eight years, or even as soon as 2023 on the upside. West stands to profit handsomely in any event, as he retains sole ownership and creative control of the Yeezy brand and earns royalties on sales under the deal, with the rate increasing as the business grows. He’ll also receive stock warrants when the collection hits sales targets, with the highest set at $700 million, according to a securities filing. West’s longstanding deal with Adidas has been the most lucrative part of his business endeavors to date, with Yeez...
Earlier in the week, Ivy Park dropped a video teaser for the “Icy Park” collection, which features a skiwear-meets-streetwear approach on its latest apparel, footwear and accessories. Other celebrities involved in the campaign include rapper Gucci Mane and singer Kaash Paige. This wintery Ivy Park collection also features five shoe models, including newer versions of the Ivy Park Ultra Boost, Forum Lo, Forum Mid and Super Sleek sneakers and a brand new Super Sleek Boot. Check out Beyonce’s head-turning pink outfit from the “Icy Park” collection below. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in...