af94

Live Nation has partnered with Halsey-backed cosmetic companies about–face and af94 to create branding experiences at its venues and festivals promoting the brands. The promoter has also made an equity investment in about-face and af94 to support the growing brands. “The Live Nation partnership will usher in a new way to experience the intersection of live entertainment and makeup,” says Halsey, who serves as the brands’ co-founder and chief creative officer. “Live Nation has given me a platform to express my vision to my audience on stages across the world. Our future together will mean seeing the audiences’ visions come to life from the crowds.” About-face and af94 activations at Live Nation properties will include product sampling, self-guided application and a range of virtual and...