Alternative Pop

A.K. Paul by A.K. Paul Back in May, A.K. Paul quietly dropped his first song in four years, a groovy bop called “HUNGRY BEAT” made during quarantine. Today, he’s back with another new one called “Be Honest”. The track is a mechanical alt-R&B tune that sets the English artist’s warm-blooded croon over watery, refracting synths that almost recall the busyness of vaporwave. It’s exactly the sort of left-of-center pop that we’ve come to expect from Paul and his equally elusive brother, Jai — and apparently we can expect more new material from the siblings soon. In a statement paired with “Be Honest”, A.K. Paul announced that he and Jai are relaunching their enigmatic label, the Paul Institute, and have a whole slew of new releases slated for the coming months. “I’m really happy we’re relea...