AMC Theaters
AMC Theatres to Reopen in July, Won’t Require Face Masks to Avoid “Political Controversy”
Update – June 19th: AMC has reversed course and will require movie-goers to wear face masks. Bankruptcy be damned: Like Cinemark and Regal Cinemas earlier this week, AMC Theatres has now announced that they, too, will begin reopening their theaters across America beginning in July. Face mask, anyone? According to The Hollywood Reporter, the world’s largest theater chain will open 450 of its US locations on July 15th followed by the remaining 150 on July 24th, all in anticipation of Disney’s Mulan and Warner Bros.’ Tenet. “After a painful almost four-month hiatus due to the coronavirus, we are delighted to announce that movies are coming back to the big screen at AMC. Our next 100 years of making smiles happen officially begin at approximately 450 theaters across the Uni...
AMC Theatres Reverses Decision, Will Require Moviegoers to Wear Masks
AMC Theatres has reversed a previous policy decision and will now require customer to wear masks in their cinemas upon reopening. (We may have some suggestions for that.) In plans revealed on Thursday, AMC announced it would open 450 of its US locations on July 15th, with the remaining 150 following on July 24th. While there were a number of precautions addressed to help reduce the spread of coronavirus — reducing capacities to 30%, increasing sanitation procedures, and limiting concessions — masks were only made a requirement for “theatre associates.” Speaking with Variety about the reopening rollout, AMC CEO Adam Aron said the company felt “it might be counterproductive if we forced mask wearing on those people who believe strongly that it is no necessary.” He added that he expected “the...
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