brands

If there’s one store that epitomises the longevity and ageless appeal of the Great British high street, it would have to be John Lewis & Partners. We all have our own memories of the institution, whether it’s shopping for school shoes or manically buying scented candles and mugs the day before Christmas. While John Lewis may have a lead role in these nostalgic shopping memories, I recently discovered that it’s also a gold mine for cult brands that you might struggle to find IRL.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharin...

You may or may not know this, but as a fashion editor, I receive a lot of emails every day. Some contain hot-off-the-press industry updates while others detail the joys of personalised dog biscuits. (Eclectic is the best descriptive word here.) And amongst the deluge of emails, it’s rare that something really makes me sit up and take notice. But last year, one brand managed it, and that was OMNES. Not only were its designs on-point and its price points accessible, but it had the sustainability credentials to boot. And let me tell you, that is no mean feat. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by...

Stine Goya is the smile-inducing, Insta-friendly brand that I feel has been the most buoyant fixture over the past 18 months. Perhaps, the DNA with which it is built upon has made it stand out even more during these strange, sombre times. Many designer lines now blend into a singular, homogenous mass, with repetitious trends, obvious pieces, colours and prints running across them all, but there’s something about Stine Goya that feels separate from the rest—offbeat, even. I am lucky enough to own three charming items—two printed midi dresses, one knit—and I wear them on repeat, because for all of their statement-making appeal, they are easy to throw on.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what ...

Stine Goya is the smile-inducing, Insta-friendly brand that I feel has been the most buoyant fixture over the past 18 months. Perhaps, the DNA with which it is built upon has made it stand out even more during these strange, sombre times. Many designer lines now blend into a singular, homogenous mass, with repetitious trends, obvious pieces, colours and prints running across them all, but there’s something about Stine Goya that feels separate from the rest—offbeat, even. I am lucky enough to own three charming items—two printed midi dresses, one knit—and I wear them on repeat, because for all of their statement-making appeal, they are easy to throw on.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what ...

Sadly, some of these labels have been hit by the global pandemic, and as a publication, we’re doing our very best to support the talent we love in any way possible. That’s why we’ve dedicated our end-of-month shopping gallery to these independent brands. Honestly, we were spoilt for choice, and we wish we could include every brand we came across online (although that would turn into a long article), but we managed to whittle it down to 33 new season-ready pieces. Of course, we understand that many of you are tightening the purse strings right now, but we would love for you to show your support by giving your favourite independent brand some airtime on social media, posting a nice comment on its fee...

It’s no secret that the fashion industry is in dire need of change when it comes to improving its sustainability credentials. Of course, sustainable fashion is a hugely complex issue that won’t be fixed overnight, but as a fashion editor, I’ve felt inspired by the e-commerce platforms stepping up their game and introducing initiatives that champion more sustainable brands. In the world of high fashion, NET-A-PORTER’s NET SUSTAIN edit has become our go-to for brands both big and small that are bringing about change. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photo...

It’s easy to become devoted to specific brands. Especially when much of your shopping takes place online, finding those high-quality labels that you know fit you well makes it easy to build loyalty. Sometimes, it can feel like too much hassle to try something new when there’s a lengthy return process lingering over your head. However, by sticking to the same brands day in and day out, you could be (read: absolutely are) missing out on some genuinely great opportunities. So if you’re keen to shake up your shopping habits, look no further. This summer, we’ve noticed that nine brands seem to be dominating the fashion sphere, and while you’ve likely heard of some of them, we have a hunch that they don’t feature heavily in your curren...

As any loyal Who What Wear readers will know, we are, and have always been, pretty serious when it comes to vintage fashion and have long believed that it should be an integrated part of the average wardrobe. The second-hand movement has certainly gained momentum over the last few years, yet we believe it is so much more than a passing fad, and regardless of the fluctuations of public perception, we remain dedicated to the pre-loved cause. Of course, we could not be happier that vintage fashion is finally getting the attention it deserves, and it feels as though every week, we see the launch of another online seller. Understandably, the sheer choice on offer can be overwhelming for second-hand newbies, so I have been scrolling through my Instagram fe...