cassette tapes
U.S. Cassette Tape Album Sales Grew 28% in 2022
In 2022, sales of albums on cassette tape in the U.S. increased by 28% to 440,000 (up from 343,000 in 2021), according to the U.S. 2022 Luminate Year-End Music Report. While 440,000 a mere fraction of the total album sales market (0.44% to be more precise), it’s a robust figure for a format that was mostly non-existent a few years ago. In 2015, for example, cassettes sold just 74,000. In 2022, total album sales across all formats — digital and physical — numbered 100.09 million. Physical album sales totaled 79.89 million — thus giving cassettes a 0.55% share of the physical album market last year. (Physical albums include CDs, vinyl LPs, cassettes and other niche physical formats.) While cassettes are now a niche offering marketed to superfans, they were once the leading format for album p...
