COVID-19 Business Impact
3 Trends to Understand the Evolving Cybersecurity Landscape
Image sourced from Feed Navigator. Given the global disruption that took place last year, it is hardly surprising that malware increased by 358% and ransomware by 435% as compared to 2019. The rapid push to digitalise and embrace work from home solutions meant companies not only had to accelerate data migration projects to the cloud but also remain cognizant of how best to secure employee endpoint devices while keeping the impact on productivity to a minimum. What makes the likes of malware and ransomware so difficult to combat is that successful attacks on corporate networks and endpoint devices can potentially remain hidden for months giving the hacker access to a veritable treasure trove of information. Attackers can encrypt this compromised data at any time, resulting in significant da...
Customer Engagement in Africa Comes Under the Spotlight
Image sourced from ITA Group. The entire customer relationship is moving online, driving businesses to re-imagine how they build trusted relationships and loyalty with customers old and new through 1:1 and 1:many interactions across all digital channels. Despite lockdowns across the globe, consumer and business buying hasn’t stopped. In fact, even new buyers are looking for you in places they haven’t before, with the expectation to replace in-person experiences with online ones. Digital is one of the most flexible and effective channels to engage with your customers and personalise experiences at scale to meet their demands. And this is why we’ve built the Salesforce Customer 360 for B2B. Salesforce Customer 360 is a completely digital-first platform to meet the needs of the digital impera...
