Cointelegraph spoke about the nonfungible token, or NFT, market with Halsey Minor, CEO of the NFT publishing platform provider Vivid Labs. Vivid Labs offers the VIVID NFT platform that allows creators to build NFT marketplaces on its native blockchain. According to the company, they specialize in marketplaces that create NFTs with multimedia capabilities to bundle videos, images, audio and files into a single asset, called NFT+. Halsey argues that NFTs, however multimedia rich they may be, “can be more valuable if connected to real world products.” He is making a distinction between NFT creators that “sell media” like a song or artwork that “tends to be static” with immutable data, and creators who make dynamic assets with data that can be continuously updated tied to real world experience...
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