Esports
Crypto and NFTs at F1: What are firms bringing to the races beyond sponsorships?
The cryptocurrency community has always put an emphasis on decentralization and globalization. Therefore, it shouldn’t come as a surprise that a number of crypto companies are sponsoring Formula 1 (F1) racing teams in an attempt to further connect with audiences across the world. Research by global analytics company Nielsen Sports found that Formula 1 has the potential to reach about one billion fans globally this year, with the 16–35 age group accounting for the biggest share. The appeal of F1 is clearly on the rise, and cryptocurrency companies are jumping on board to demonstrate their presence. To put this in perspective, there are 10 F1 teams for the 2022 season and crypto companies are currently sponsoring eight. Source: Motorsport.com Crypto and F1: An ideal marketing match Mar...
Terra sponsors Washington Nationals, Bitstamp backs Immortals esports
Sports and esports fans will soon see more crypto ads during games as Terra has partnered up with the Washington Nationals MLB team and crypto exchange Bitstamp is now partnered with esports organization Immortals. Terra (LUNA) is the 10th largest cryptocurrency by market cap and the blockchain that produces the UST stablecoin. The project is governed by a decentralized autonomous organization (DAO), which is now an official partner of the Washington Nationals. The Terra community committed $38.2 million in UST over the next five years to secure the deal. The partnership was proposed by Terra founder Do Kwon on Feb. 1 through the community’s governance platform. As part of the partnership, there are plans to allow fans at games to make purchases with UST at the team’s home stadium, N...
HHW Gaming: LaMelo Ball Launches His Own Esports Brand MB1 Gaming, Announces ‘NBA 2K’ Tournament
HipHopWired Featured Video Source: MB1 Gaming / MB1 Current NBA rookie of the year and easily the best Ball brother in the league, LaMelo Ball, has officially entered the Esports space. Tuesday (Jan.25), LaMelo Ball and One Up, an Esports technology company, officially announced a new partnership to help launch his Esports brand MB1 Gaming. Per a press announcement, MB1 Gaming will expand Ball’s connection with his fans with gaming tournaments, original content, and merchandise. Source: MB1 Gaming / MB1 Gaming But that’s not all. MB1 Gaming will also “create a new pathway for gamers to monetize their gaming skills or become entrepreneurs,” taking a page out of the Ball family playbook. Also, Ball will be throwing his first NBA 2K Invitational presented by PUMA, with registration to take pa...
Kaspersky, Scuderia Ferrari extend partnership
Eugene Kaspersky (CEO Kaspersky) and Benedetto Vigna (CEO Ferrari) Leading global cybersecurity company, Kaspersky, has announced the continuation of its partnership contract with Scuderia Ferrari. In addition, the company joins a lineup of partners for the Ferrari Esports FDA team competing in the world Esports Series. The iconic partnership between Kaspersky and Scuderia Ferrari started in 2010 and since then has expanded year-on-year. United by shared values, including technological excellence, teamwork, and passion for innovation, the companies have been able to build a strong and proven relationship, including a technological partnership. Kaspersky provides Ferrari with world-class cybersecurity and data protection 24/7, at every point – from the company’s HQ factory in Maranello, Ita...
First Esports Skill-Based Wagering Event To Be Held In Atlantic City With ‘Madden 22’
HipHopWired Featured Video Source: LANDuel / EEG The e-sports world is set to mark another milestone as the first skill-based gaming tournament in the U.S. that will be wagered on will take place in Atlantic City, New Jersey with the help of a major casino. The Esports Entertainment Group recently announced that they have partnered with the Hard Rock Hotel & Casino Atlantic City to host the first-ever e-sports gaming tournament with sanctioning approval from the New Jersey Division of Gaming Enforcement. In this tournament, participants can register with the LANDuel platform by creating an account. Once they are assigned a PC, they begin tournament play and can place bets on themselves as they compete. The tournament will serve as the launch for the LANDuel platform and will take place...
HHW Gaming: University of Kentucky Announces Erin Ashley Simon Esports Internship Fund
HipHopWired Featured Video Source: Erin Ashley Simon Erin Ashley Simon is teaming up with her alma mater, the University of Kentucky, to pay it forward and help more people get involved in the Esports world. Tuesday (Nov.23), the University of Kentucky announced it was partnering with XSET Co-Owner and Esports host Erin Ashley Simon to launch the Erin Ashley Simon Esports Internship Fund. Per a press release, UK students who qualify for the fund will get “mentorship and experiential learning opportunities in Esports.” Simon, a 2014 graduate of the College of Communication and Information at the University of Kentucky, spoke on the announcement: “I wouldn’t be where I am without UK. UK was where I really built my journalism skills and had professors and fellow students who believed in me an...
HHW Gaming: Overwatch League Cancels In-Person Playoff Events Because You Know Why
HipHopWired Featured Video Source: Bernard Smalls / @PhotosByBeanz83 This news should come as no surprise to fans of the Overwatch League. As spotted on The Verge, the Overwatch League will no longer hold its in-person playoff matches originally set to go down in Dallas and Los Angeles. In a statement shared on the league’s official Twitter account, it wrote, “Due to significant changes in the environment affecting travel for some teams, we’ve decided to pivot away from originally scheduled live events in Dallas and Los Angeles,” further adding “Instead, postseason competition will return to Hawai’i for playoffs.” While not directly saying it, the decision was more than likely made due to the highly contagious Delta Variant kicking the United States a** and spreading around the globe, acqu...
HHW Gaming: Xbox Teaming Up With The Special Olympics For First Inclusion Esports Tournament
HipHopWired Featured Video Source: Microsoft / Xbox Microsoft and the Special Olympics formed a unique bond in 2014 with the goal to help empower Special Olympics athletes and programs through technology. Seven years later, that partnership continues with a new Esports tournament. The Special Olympics Games and Xbox Gaming began working together back in 2018 with an Xbox Gaming Tournament, a first in the world of competitive gaming. In 2020 during the height of the pandemic, Xbox partnered with the Special Olympics USA Games “to find innovative ways to support Special Olympics athletes” while stay-at-home orders were being implemented with the 2020 Special Olympics Xbox Virtual Gaming Event. Now, Xbox and the Special Olympics are going global with their latest effort with the inaugural esp...
Porter Robinson and Dillon Francis Compete in Grubhub’s League of Legends Pro-Am
Porter Robinson and Dillon Francis have traded their fair share of jokes and pranks with one another, but on Friday, they settled the score at Grubhub’s Feeding Frenzy League of Legends Pro-Am. While it’s not quite the collaboration fans of their music had on their wishlists, those who enjoy video games will appreciate seeing them compete on the virtual battlefield. Due to the team-based nature of League of Legends, both artists were placed on a team alongside professionals. The gameplay featured commentary provided by a cast of prominent gaming personalities, including Goldenboy, Ovilee May, and Captain Flowers. For those interested in checking out the stream, it’s worth noting that the broadcast is very much geared towards fans of League of Legends and eSports rath...
Half An Orange to Perform Live on Pro Esports Organization Team Liquid’s Twitch Stream
Pro esports’ Team Liquid are not only one of the world’s foremost multigame teams, but they also consistently bridge the gap between the worlds of gaming and electronic dance music. On January 14th, Team Liquid will host a fully music-centric livestream on Twitch for the first time ever with a performance from electronic duo Half An Orange. During their takeover of Team Liquid’s channel, Half An Orange will perform some of their biggest hits, including their newest single “Simple Moneymaker,” which was released on their Mostly We Grow Pt. 3 EP and features rapper and Team Liquid member ChillinDude. The producers are no strangers to the world of gaming, previously featuring streamers such as Ninja and Mew2King in their i...
deadmau5 Drops Exclusive Line of Razer Esports Gaming Mouse Mats
deadmau5‘s latest foray into the gaming merch space is with Razer, one of the world’s leading lifestyle brand for gamers. He’s once again teamed up with the renowned esports company to release a line of exclusive esports mouse mats and phone cases, which are available for purchase now. The mat is available in two different mau5head designs, each of which can be customized with your gamer tag. deadmau5 has long championed Razer’s products. Back in 2016, he teamed up with the company for a Razer Music production tutorial, dissecting his fan-favorite track “Imaginary Friends” alongside esteemed audio engineer and longtime collaborator Steve Duda. They joined forces again in October 2020, when deadmau5 performed a virtual set at the inaugural RazerCon. Fans c...
HHW Gaming: TDE Founder Anthony “Top Dawg” Tiffith Joins ReKTGlobal As An Investor
Source: Noel Vasquez / Getty Esports is the wave, and everyone wants in, especially the Hip-Hop community. TDE founder Anthony “Top Dawg” Tiffith is the latest big-name from the musical genre throw his hat into the growing form of sports competition. Wednesday (Sept.23), ReKTGlobal, the global esports, and business authority and parent company of pro esports organizations Rogue and London Royal Ravens announced Tiffith as its newest investor and will be joining the ownership team. He will join other big names like EDM sensations Steve Aoki, Nicky Romero, acclaimed Latin music producer Tainy, Washington Football Team’s Landon Collins, Utah Jazz center Rudy Gobert and tennis pro Taylor Fritz. Speaking on joining ReKTGlobal, Tiffith said in a statement: “Esports is a hot indu...
