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Colombian artist, producer, and Latin GRAMMY winner Ovy On The Drums is not your average musician. From working with chart-topping stars like Karol G and Maluma to becoming Desperados' new artistic director, he is helming a Latin music revolution. Known as the king of collaboration, Ovy On The Drums has joined your favorite artists on their trek to the top. While working on his own mixtapes, he has tapped performers from Spain, Chile, Argentina, and Colombia to build powerful melodies and nurture his creative experience. As Desperados' new Artistic Director, Ovy On The Drums leads the brand's latest campaign, "The Beer with Latin Vibe." For his first project, the artist taps Venezuelan rapper MICRO TDH for an all-new track, "GUAO GUAO." Used as the hero track for the campaign, "GUAO GUAO" ...

Brazilian rapper BK' has dropped his highly anticipated fifth studio album, "Diamantes, Lágrimas e Rostos para Esquecer" (Diamonds, Tears, and Faces to Forget). The album is a journey through the heart of Brazilian music, a testament to BK's growth as an artist and his ability to seamlessly blend traditional sounds with contemporary beats.With a short-film recorded in Ethiopia, the album is a reflection of BK's travels and experiences. "I came back from Ethiopia with a lot on my mind," BK' shares. "The significance of each place I visited had a profound impact on me. I wanted to capture that feeling of discovery and growth in this album.""The film is a metaphor for letting go of the past and embracing the future," says BK'. "It's about finding strength in adversity and overcoming challenge...

"Doechii doesn’t miss" – a phrase we’ve all been hearing lately and three words TJ Hoover and Darrius Medina know all too well; it was this mantra that fueled the See You Later designers and co-founders throughout the month-long Grammys process.The Los Angeles-based design collective tasked with designing the Swamp Princess’ Grammys 2025 stage was ultra privy to the "Doechii doesn’t miss” mentality, echoed by members of Doechii’s creative team and onlookers alike."'Doechii doesn't miss' was constantly said throughout the process," Medina recalls of the sentiment. "So we were gonna make sure this was the best performance we could deliver."In head-to-toe Thom Browne, the Swamp Princess took over the Grammys stage for a striking performance of “CATFISH” and “DENIAL IS A RIVER,” surrounded by ...

As the week in music comes to a close, Hypebeast has rounded up the best projects for the latest installment of Best New Tracks.This week’s lineup is led by anticipated long-form coming from The Weeknd, Madlib x MF DOOM, MIKE and FearDorian and a stacked lineup of collaborative singles from JENNIE x Dominic Fike,  Latto x Playboi Carti, 2hollis x nate sub, Will Smith x Big Sean x OBanga and The Alchemist x Larry June x 2 Chainz as well as a solo two-pack from Lancey Foux.The Weeknd – Hurry Up TomorrowThe Weeknd’s sixth studio album has landed at last. Hurry Up Tomorrow marks the final album in his trilogy of 2020’s After Hours and 2022’s Dawn FM. The album sees features from Anita and Playboi Carti on “São Paulo” and “Timeless,” respectively – two of the three pre-release singles along wit...