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Released on July 21, New Jeans’ “ETA” music video opens with a note that reads “Shot on iPhone 14 Pro,” followed by a screen of an incoming FaceTime video call. Undoubtedly, many of the Apple iPhone's features and unique UI permeate the music video, while following a narrative of NewJeans filming their friend’s cheating boyfriend with the smartphone. On top of the song becoming a hugely successful hit, the behind-the-scenes promo video featuring the music video’s director, Wooseok Shin, shooting scenes on an iPhone also became a hot topic.In the “ETA” music video's description on YouTube, Hee-jin Min is credited as the producer. Min founded ADOR in 2021, and NewJeans debuted in 2022 as the label’s first K-pop girl group. The group quickly saw a meteoric rise in popularity, earning the lead...

What does "Stay True" mean to you? To Ife Ogunjobi, it means finding the power in your experiences and knowing there's only one you in the world. "If you do your own thing and find your own audience, you'll be surprised at how many people will listen to your story — and how many people it'll resonate with," he says.Ogunjobi is best-known as the trumpeter for Ezra Collective, and spoke to Hypebeast less than 24 hours after the band received the 2023 Mercury Prize for its album Where I'm Meant to Be, an upbeat musical gumbo of jazz, afrobeat, calypso, reggae and more, on which his soaring, joyful and dexterous playing is a constant standout. "It's mad, man," he says, of the project being the first-ever jazz album to win the award. "I still haven't fully processed it yet." But besides the Mer...