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The Who What Wear UK Fragrance Report 2025 Is Here

Your definitive olfactory guide to the season.

If Rich and Intoxicating Scents Are Your MO, This Is the Winter Perfume to Know

Opulence, bottled.

When I Want To Feel Like a Modern Christine Daaé, I Reach for This Feathery, French Perfume

It's elegance in a bottle.

Every Time I Think “Wow, That Perfume Smells Pretty” It Has This Expensive-Smelling Note

The cashmere sweater of fragrance.

I Immediately Know You Have Great Taste If You Own One of These Perfumes

They're undeniably cool.

Phlur’s New Cherry Stem Perfume Smells Like a Sultry Cocktail—Here’s Why It’s My #1 Fall Fragrance

It might inspire "lingering eye contact across the bar."

Perfumers Call This Rich and Sultry Fragrance “Liquid Gold”—a Fascinating Look at Its History

"Rich, bold, and unforgettable."

This Lesser-Known Perfume Has Had People Chasing Me Down the Street Recently

A beauty insider's favourite.

I’m Using Taylor Swift’s Album Announcement as an Excuse to Shop Her 2 Signature Scents

Both are iconic designer fragrances.

This Is, Hands Down, the Most Elegant Quiet-Luxury Perfume I’ve Ever Smelled

A new designer favourite.