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Editors Don’t Want You to Know About This £35 French Fragrance Brand

I’ll let you in on a secret. Lately, there’s one French fragrance brand that has been mysteriously wafting on just about every beauty editor and fashion insider I know. Wearers of this fragrance brand have told me first-hand that they are often inundated with compliments when they wear it. You’d be right in thinking that it might be one of the usual suspects of French perfumery, like Diptyque, Chanel or Guerlain. But what if I told you that you that I’ve discovered a niche French fragrance brand that’s been sending the industry into a frenzy, and it costs just £35 a bottle? You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautif...

The 10 Most Delicious Gourmand Perfumes, According to Editors

What better compliment is there than smelling good enough to eat? Perfumes are highly subjective, but the experts say the best perfumes are those that evoke joyous memories of people, places and things and conjure up a wave of happy emotions. Dopamine hits don’t get stronger than when you combine evocative scents with the most delicious gourmand base notes. Gourmand perfumes, also known as “edible” perfumes are blended with dessert-like notes, including praline, toffee, honey, caramel and vanilla—all very well-matched to the autumn months ahead and ideal for party season too. While summer calls for fresher, more citrus-led fragrances, you can be much more indulgent when the weather starts to turn.  You Deserve to Make Money Even When you are looking for Dates Onli...

7 British Fragrance Brands Editors Are Obsessed With

While France is renowned for its perfume industry, with some of the famous perfumeries hail on UK soil. British perfumers are beginning to shake things up, with industry heavyweights such a Jo Malone London long flying the flag and more niche perfume brands stepping on the scene. British perfume brands are expanding and creating scents to meet the standards of even the most sophisticated noses.  ”Fragrance is still dominated by France, and for good reason—they have a long history of amazing perfumers and fragrance production,” says Ruth Mastenbroek, founder of Ruth Mastenbroek Perfumer London. “We have so much amazing natural beauty on our British shores, and it is this perspective that I feel British perfumery can bring to the worl...

This Is the Beauty Brand Every Fashion Person Loves to Show Off

Despite the fact designer beauty products are considered to be relatively mainstream, Loewe beauty has managed to keep an unstated, exclusivity to its products. For starters, you can’t just pick them up in any old beauty hall—you’ll have to peruse the aisles of Liberty, Selfridges and Harrods to see the products in the flesh. Then comes the fact the brand’s product offering is limited but considered. The whole ethos of Loewe beauty revolves around fragrance. There are the fragrances themselves but also chic lifestyle additions—I’m talking hand soaps, candles, and most recently, body care. Much like our go-to Instagram beauty aesthetic right now, Loewe beauty aims to keep things concise and cool.  Beyond all of this though is the packaging. Besides the...

I’m a Perfume Snob, But This Basic Fragrance Has Everyone Asking After It

A few weeks later, I caught myself complimenting someone else’s fragrance, only to be told that, once again, it was Miss Dior Eau de Parfum. I have gone on to have my interest piqued by this perfume on countless occasions this summer. I have had friends asking me if I have any spare bottles lying around that they could have, I’ve attended two weddings where the bride had chosen it as her special scent, and I’ve seen it all over my Instagram and TikTok feeds. It has become such a talking point of my summer, in fact, that I recently decided to dig my own bottle out and give it a run for its money. Since doing so, I’ve had basically everyone I encounter ask after it. The scent itself is a warm, creamy delight that melts into skin like soft butter. ItR...

These 13 Perfumes Will Make You Smell Like a Chic Parisian

As a beauty editor with an affinity for all things scented, I am a strong believer that perfume is not something defined by notes but rather personality. I identify perfumes by the feelings they evoke. It might sound a little odd, but before I settle on a new fragrance I consider what sort of a person the perfume might be and what sort of person I can imagine wearing it. To me, fragrance is a form of escapism that helps to better how I feel about myself on any given day. Over the years, I have experimented with a whole range of fragrance personalities. During the winter months, for example, when I need a boost I often find myself reaching for what I like to call, offence-on-the-senses scents—ones that smell sumptuously deep, warm, and strong, evoking ...

These Fragrance Discovery Sets Ensure You’ll Never Have Perfume Buyer’s Remorse

Picture this: It’s post-pandemic, and, like the rest of the world, you’ve started buying the majority of your beauty merchandise online, frequently inspired by your favorite influencers, content creators, editors, and industry experts. And today, you’ve bought a perfume, a perfume that’s supposedly so freaking fantastic, one whiff could be comparable to Romilda Vane’s vial of Amortentia. You’re feeling confident, a bit euphoric, and the anticipation of your new perfume’s arrival is at an all-time high. You’ve never been so sure you’ll love something in all of your life! Until—womp, womp—you actually smell it. If you, like so many of us, have experienced that remorseful “What the fuck?” moment post-perfume purchase, you’...

I Change Perfumes With the Seasons and I’m Relying On These 13 for Summer

While there’s something lovely about having a signature scent that you wear year-round, I prefer to think of fragrance in the same way that I would my wardrobe. Sure, I have some staple perfumes that I come back to time and time again—my fragrance basics, if you will—but I like to layer in new scents in the same way that you might try a trending style of shorts or a new dress silhouette when the seasons change. And there’s one season in particular when this concept really comes into its own: summer. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give us...

The 15 Best Zara Perfumes That Should Be on Your Vanity

When it comes to Zara’s beauty section, you don’t want to sleep on the fragrances. I think you’ll be surprised at how many different perfumes the retailer has in stock. There’s a scent for just about any mood and occasion, from fresh florals to something woodsy to ones with a little bit of spice. The best news? In true Zara fashion, they are at an amazing price point. You can’t find a fragrance over £26 here. At that price, you could add a couple to your perfume collection to keep on rotation. Since the inventory is pretty extensive, we’ve tried to narrow it down for you and shared some of the best ones to buy below. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with gi...

If You’re a Fan of Le Labo Santal 33, You’ll Want to Know About These Perfumes

More recently, however, the angle of the questions that I’m receiving has changed. Whereas once upon a time, people wanted to know everything about it, now people are asking me what sort of perfumes they can wear instead. It seems that, for some, its popularity has all been a little too much. And I totally get it. No one wants to smell like every other person they meet. In fact, I think I’d run out of hands if I were to count on my fingers all the people, both male and female, in my immediate friendship group who own it. So if you’re looking for something similar to Santal 33 that isn’t Santal 33, I’ve got you. And no, I’m not talking about perfumes with similar notes, I’m talking more about scents with the vibe of Santal 33—the sort of perfumes ...

I Wear a Different Perfume Every Day, But These 11 Earn Me the Most Compliments

My perfume collection is extensive. As a beauty journalist, I receive a lot of perfume. As long as any given scent doesn’t make me turn my nose up at first sniff, I’ll usually add it to my shelf. The reason for this being that my job is to try as many products as possible and get a feel for them, even if they’re not to my usual tastes. But when it comes to perfume, this can be tricky business. In order to give each fragrance in my lineup a proper go, I try to mix things up every single day. While one day I might try a head-turning oud, the next I might opt for a light musk or spring-like floral. Not just because variety is, of course, the spice of life, but also because I have found that it is the best way to take others by surprise and gauge reactions. And so, after ma...

The YSL Scents That Are Worth Your Money, Ranked by Me

I rarely recommend that you shop for beauty products based on a brand name. In fact, I’d say it’s almost impossible to find a brand that gets everything right all the time. For example, while I own countless Chanel lipsticks, I haven’t yet turned to their skincare, and despite the fact I burn Byredo candles non-stop, I keep an edited selection of its perfumes.  Having said that, there is one brand that seems to get fragrance right launch after launch—and that’s Yves Saint Laurent. In fact, YSL perfumes have been considered cult staples amongst beauty lovers for decades. While the brand’s iconic Opium was easily one of the most popular scents of the ’80s, the latest addition to YSL’s fragrance librar...