fragrance

Don’t get me wrong. I love a heady, strong perfume more than anyone. Perfume is the perfect way to make a lasting impression. But here’s a totally counterintuitive notion: Subtle perfumes make the biggest impressions. I rotate perfumes pretty much every day, and I’ve found that when I wear a subtle, inconspicuous scent, people are always the most intrigued. I think it’s because subtle scents inherently have a bit more mystery to them. They’re not in your face, but they definitely still make a quiet statement. That’s what makes them so appealing. A subtle scent will leave someone thinking about how good you smell, and it won’t seem like you tried too hard to smell good. Below, I’ve rounded up my favourite subtle scents, which are guaranteed to get you at least one “you smell so good” commen...

“Buying a scent online is arguably better than buying it in a store and for multiple reasons,” says Burr. “In both cases, you can see the packaging, bottle, font the brand chose—and really, who gives a damn? You don’t wear the packaging. The advantage of buying online is that you can read in quiet, sitting down, about the scent. You can read everything from the marketing copy to buyers’ comments, the history of the brand, and (for the hard-core perfume buyers) who the perfumers are. [Perfumers like] Maurice Roucel, Caroline Sabas, and Alberto Morillas each have very different résumés and strengths. It just allows you to know more. “It’s also easier to try on the fragrances because you can order samples—and you should (usually) order samples. Blind ...

If I could be any animal, I would without a doubt be a hermit crab. Much like the solitude crustacean, I too find great joy in curling up at home and, if I had the chance, would love to live permanently in such a state. Sadly for me, my job as a beauty editor requires quite a lot of running around from appointment to appointment, and so it’s not very often I find myself with masses of time at home. However, it’s because of this that I have developed a penchant for buying items that really level up my time at home. More specifically, I have become somewhat obsessed with buying and collecting luxury scented candles. The first thing I do when I get home is light a candle. I want my entire flat to be filled with a luxurious, mind-soothing aroma. You Deserve to Make Money Even When yo...

If I could be any animal, I would without a doubt be a hermit crab. Much like the solitude crustacean, I too find great joy in curling up at home and, if I had the chance, would love to live permanently in such a state. Sadly for me, my job as a beauty editor requires quite a lot of running around from appointment to appointment, and so it’s not very often I find myself with masses of time at home. However, it’s because of this that I have developed a penchant for buying items that really level up my time at home. More specifically, I have become somewhat obsessed with buying and collecting luxury scented candles. The first thing I do when I get home is light a candle. I want my entire flat to be filled with a luxurious, mind-soothing aroma. You Deserve to Make Money Even When yo...

Beauty editors love to talk about beauty. Obviously. But I’m not sure people fully understand the extent of our love for products. If you were to get a group of us together in a room, we could talk about beauty products for hours without coming up for breath. That’s why, whenever you drop us an email, DM or comment asking for some beauty advice, we’re typically all too pleased to dish the dirt. There does, however, appear to be one caveat to this statement. Over my many years of partaking in and observing conversations amongst beauty editors, I have come to realise that we tend to get a little flustered when it comes to talking perfume and fragrance. Not because it is a notoriously difficult topic to write about or because we don’t know our stuff, but because we get defensively s...

There is much to love about spring—a shift from heavy coats to lighter, brighter knits, a joyful colour palette that shakes off the gloominess of winter, and an excuse for some fresh nail art to celebrate the changing seasons. However, there’s one seasonal switch-up that excites me about all others and that’s the chance to bid farewell to my heavy winter fragrances (you know, the ones that are as warming as your favourite cable knit jumper and as heady as your nan’s sherry at christmas) and hello to lighter, brighter spring perfumes.  However, as someone that truly loves all that spicy vanilla and warm wood aromas that come as standard in typically autumn-winter scents, it has taken me a while to get my head around wh...

I think one the best things about the brand, which was founded in Los Angeles in 2015, is that so many of the scents can be paired beautifully; once you work out the notes that you love, you can kind of build a scent story through your living space. Don’t get me wrong the scent is strong, you don’t need to burn multiple candles but if you want to it makes the aroma even more captivating it’s amazing. Persnally, I love to burn Ash and Hinoki Fantôme at the same time for a sexy, woody warmth in Winter. However, this isn’t the case with the fragrance– I have three that I adore, but I have to wear them individually, they aren’t made to pair with each other or layer they are distinctly separate but last all day and then some especially on clothes, my home and wardrobe is basically a cacop...

Now, I can barely go a day without receiving a DM or having a friend ask me whether Baccarat Rouge 540 is worth the money, so I thought I’d share my advice here. In short: Yes, this perfume is worth every penny of its price tag. It smells unlike anything you will have ever smelled before. It’s warm, comforting and a little bit sweet. With a blend of jasmine, saffron, cedarwood and fir resin, it’s difficult to pull out any individual note. Instead, they all blend together to create one of the most beautiful perfumes I have ever smelled.  It’s inoffensive enough to be worn in the day with a cosy jumper or white shirt yet unique and powerful enough to finish off any evening look. In my opinion, there is no individual who wouldn’t be absolutely smitten with it. And as for the price, ...

We’ve already talked about the prevalence of beloved notes like rose and vanilla in what feels like the majority of our favourite perfumes, and cosy sandalwood is another unanimous favourite. It manages to feel warm and woody, but it also possesses a creamy richness, which makes it the perfect base note for a wide range of fragrances—not just the sweet, spicy or musky types you might initially assume.  Whether you’re already a fiend for sandalwood like us or are new to or unsure of the popular note, we’re going to go ahead and say adding a sandalwood perfume to your winter fragrance wardrobe is one of the best moves you can make this season (especially in the “you smell so good” compliment department). Thanks to its surp...

I’ve written at length about how much I love scent layering. I love to start my scent journey in the shower, using body cleansers that give a delicate perfumed base before moving on to body creams to solidify my chosen notes—cedarwood, vetiver and figgy scents are mostly my vibe—then finishing off with a few sprays for my perfume. This has worked for me over the years, and I can trust that my scent will carry throughout the majority of the day. However, as someone who has an obsession with the beauty benefits of oils, I knew it was only a matter of time before I delved into the world of perfumed oils, and it has honestly changed my scent longevity. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving...

We love all things beauty here at Who What Wear, but if there’s anything we love above all, it’s fragrance. We could talk about fragrance for hours on end and would not get sick of it. We’re constantly Slacking about new fragrance launches, our favourite perfumes of all time and how a certain scent smells on our body chemistry. It’s truly a lifestyle. I personally use fragrance as a way to enhance however I feel that day. When I first started wearing perfume, I wanted to find a signature scent or something I could wear every day that would remind people of me. (Funnily enough, I chose Tom Ford Black Orchid, which you’ll find on this list.) As I got older, I realised that fragrance could be more than something someone remembers about you. Fragrance can be a form of self-expression—the ...