A recent study conducted by neuromarketing company Neuro-Insight for Spotify found that digital audio is more likely to engage long-term memory for details and past memories than radio, TV, social media, or digital video. The study isn’t peer-reviewed so it’s not entirely concrete, but it did reveal a few interesting data points. Neuro-Insight’s goal is to provide brands a better understanding of users’ brain activity while consuming different types of content. Spotify’s partnership with Neuro-Insight allowed them to study more than 600 subjects as they listened to various kinds of content on the platform, including rock music, rap, Latin music, and even advertisements. The researchers collected data in real-time of the subjects’ brains using steady stat...
Daft Punk‘s legacy will live on forever, especially when their biggest hits are remade using Tesla coils. To achieve this level of musicality, Fabricio H. Franzoli from the Franzoli Electronics YouTube channel meticulously tweaks the coils’ phase, pulse width, and firing frequency of the energy from the coils. By doing so he’s able to get them timed properly and formulate a song. Franzoli has done a few electrifying Daft Punk covers with the Tesla coils, but he doesn’t only perform music from the legendary robots. He also did a cover of a-ha’s “Take on Me” (but dubbed it “TAKE on ELECTRICITY”) using an “Easy-Flyback” driver, which is available on his website. That performance is achieved using the same methods as the Tesla c...
Your favorite TikTok creators’ videos might soon have a price tag attached. TikTok is opening its arms to the NFT movement with its new TikTok Top Moments initiative, which will see popular creators minting NFTs for auction featuring some of the most recognizable and sharable moments to happen on the platform thus far. According to a press release issued by TikTok, the company sees NFTs as an untapped growth vector in its ongoing efforts to help drive content monetization for creators. The first drop, consisting of six unique one-of-one NFTs, will allow users the potential to buy a historical TikTok moment. One example is Rudy Willingham’s stop-motion cutout video featuring a dancing Lil Nas X. Willingham was tasked with creating 81 unique cutouts—one per frame—in o...
Coinbase is banking on the electronic music community to help drive its growth prospects. In a series of new strategic sponsorships, dance music fans will be able to catch Coinbase at two upcoming editions of EDC in Las Vegas and Orlando respectively. The appearances will follow a recent activation on Randalls Island in New York City. Surprisingly, the leading U.S. cryptocurrency exchange platform will be onsite demoing new experiential activations related to NFT technology. Coinbase is setting up shop and erecting physical NFT galleries, which will feature unforgettable music festival moments past and present. This year EDC Orlando is surpassing its 10-year anniversary milestone. To celebrate, Coinbase’s NFT gallery will take fans back on a trip down memory lane. Fans will...
Listening to BT‘s upcoming 14th album comes with some pretty high financial incentives. Rare, one-of-a-kind NFTs await BT’s most eagle-eyed fans as the electronic music legend readies the release of Metaversal, a multi-sensory, blockchain-based album experience unlike any other. As longtime fans have come to realize, BT has a habit of speaking in codes, and hasn’t hesitated to embed audio and visual “easter eggs” in his work for fans to find. Now, he’s betting on fans to meet a challenge unlike any he’s posed to them before. “To say I have smart and creative fans is the understatement of the century,” BT said in a statement. “One of the most thrilling things about releasing music over the years has been how long it ...
Imagine a post-apocalyptic world where agriculture is scarce and the only way to save it is through a revolution involving modular synthesizers. That’s the world of The Signal State, a complex new puzzle game by Reckoner Industries. Within each puzzle are machines to be repaired, and each machine closely resembles a modular synth component typically used in electronic music production. Samplers, signal delays, output, and more are waiting to be programmed cohesively as the user attempts to solve the challenges, dragging and dropping cables to each unique module. Leaderboards and achievements will encourage competition between players as they attempt to solve the apocalyptic agriculture crisis within the game by fixing synth-like machines that help produce food. Down the line, The Sig...
The team behind the popular digital audio workstation Ableton always seems to be making improvements to its software, and now the Live 11.1 update has been launched in public beta to make the program even more user-friendly. The new update sees a myriad of features added to streamline the music production process within Ableton, including native support for Apple brand computers running on the recently introduced M1 Silicon chip. Ableton’s Frequency Shifter received a new mode for real-time monophonic pitch shifting, along with an added envelope section, delay, LFO, and glide functionalities. The public beta for Ableton’s Live 11.1 update is now available. Ableton Recommended Articles Align Delay and MIDI Shaper are two of the new utilities being added with ...
Those on the market for DJ or music production gear may have noticed an unpropitious trend: prices are higher than normal and supply is incredibly low. And according to a new study, this trend won’t be subsiding anytime soon. According to DJ Tech Tools, there are a number of factors that have contributed to the rise in price and shortages. Labor costs and lack of demand from companies and promoters are among them, though they only scratch the surface of the growing issue. Importing has apparently become a nightmare. Ocean freights are overbooked, causing delays in all industries and sharp price increases. These delays can cause goods to arrive months late. Tariffs have also remained an issue in the United States despite an administration change. Many manufacturers rely on their Chine...
3LAU is dropping the world’s first fan-owned song through the power of blockchain and NFT technology. The dance music producer and member of Cointelegraph’s Top 100 Notable People In Blockchain, raised $16 million earlier this summer in order to bring his new entrepreneurial endeavor, Royal, to fruition. The new platform tokenizes royalty-generating musical assets, enabling the public to purchase tokens which effectively guarantee them a share of the income generated from every stream. It’s a logical thought progression for 3LAU given his success in tokenizing the first-ever NFT album earlier this year. In January, he sold 33 NFTs tied to the long-form project, generating an astronomical $11.6M in proceeds. The idea for Royal came from a relatively straightforw...
“May our voices unite and bring light, joy and happiness to this world of injustice and inequality. Smash the patriarchy,” said Dreadbox in a statement on the company’s newest analog polysynth, the Nymphes. Despite the boldly supportive statement, however, the company has drawn less than savory reactions from the public upon announcing the release of the synth. While the analog synth maker goes even further to instruct prospective users, those potential buyers aren’t quite happy with the way the company seems to be piggybacking off of a cause without actually supporting it in any way. “Each time you play a note on this synthesizer, imagine that you soothe their pain away and you will become a better human being and synth player,” reads the statement. “Hey...
In the age of COVID-19, it’s no secret that live music has not only found solace in the virtual realm, but also thrived. Livestreaming quickly became the new norm, and as IRL concerts returned, it became more and more clear that virtual music performances aren’t going anywhere. WAVEZOO, a company offering a platform to source curated, interactive live DJ sets, wants to keep the momentum of the streaming landscape alive and help artists navigate the intricacies of virtual performances. WAVEZOO, which originated in Jamaica, aims to democratize the oftentimes difficult process of discovering and booking international DJs with its user-friendly platform. With WAVEZOO, users can access an expansive roster of DJs and professional musicians on a secure site. These artists can the...