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Dr. Dre and Jimmy Iovine Are Building the Next Generation of Entrepreneurs With an Adidas & PENSOLE Partnership – And a New L.A. High School Dr. Dre and Jimmy Iovine Are Building the Next Generation of Entrepreneurs With an Adidas & PENSOLE Partnership – And a New L.A. High School
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Dr. Dre and Jimmy Iovine Are Building the Next Generation of Entrepreneurs With an Adidas & PENSOLE Partnership – And a New L.A. High School

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For kids aspiring to be in the shoes of entrepreneurs like Dr. Dre or Jimmy Iovine, the The Defiant Ones co-stars are helping them design their own path, with a new partnership with Adidas and PENSOLE, and their expanded, multidisciplinary curriculum fit for L.A. high schools. Explore See latest videos, charts and news See latest videos, charts and news Students design Adidas sneakers as part of the “Wood U” workshops at USC’s Iovine and Young Academy in November 2021. GI for adidas Adidas sneakers designed by students during “Wood U” workshops. Courtesy of Adidas In the fall, Adidas, PENSOLE and the Iovine and Young Academy — which the Beats co-founders started at the University of Southern California in 2013 for college students seeking integrated design, business and technology degrees ...