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Beyoncé & adidas Mutually Agree To End Ivy Park Partnership

After suffering lackluster sales this past year, Beyoncé and adidas are officially ending their partnership. The post Beyoncé & adidas Mutually Agree To End Ivy Park Partnership appeared first on The Latest Hip-Hop News, Music and Media | Hip-Hop Wired.

Beyoncé Calls New Ivy Park Collection Her “Favorite Drop” In New IG Post

Beyoncé teased her new Ivy Park collection "Park Trail" in an Instagram post, and it looks like the women will have some fly February gear. The post Beyoncé Calls New Ivy Park Collection Her “Favorite Drop” In New IG Post appeared first on The Latest Hip-Hop News, Music and Media | Hip-Hop Wired.

Beyoncé’s Adidas x Ivy Park Clothing Sales Down 50%: Report

Sales of Beyoncé’s Ivy Park clothing line, which is in partnership with adidas, are reportedly down 50%. The news certainly raises eyebrows since anything affiliated with Queen Bey is easy money, right? While Ivy Park certainly sells, it seems like it didn’t live up to adidas’ projections, which are being described as “weak sales.” Reports […] The post Beyoncé’s Adidas x Ivy Park Clothing Sales Down 50%: Report appeared first on The Latest Hip-Hop News, Music and Media | Hip-Hop Wired.

Beyoncé’s IVY PARK x adidas Announce New Dreams of Ivytopia Capsule

HipHopWired Featured Video Source: adidas / adidas The latest in the ongoing creative partnership between Beyoncé’s IVY PARK and German shoemaker adidas is called IVYTOPIA; a journey to discover one’s own nirvana. Source: adidas / adidas According to adidas, the collection will feature distinct looks with inclusive and gender-neutral sizing in fashion, performance gear, footwear, and accessories. The new gear drops on July 21 online and the next day in select stores, globally. Related Stories The cinematic campaign at its core is “about finding healing through connection and sharing one another’s dreams of escape to IVYTOPIA, whether that’s simply daydreaming or going on a road-trip,” notes an adidas press statement. Related: Beyoncé Covers ‘British Vogue’ To Prep Us For New Album The...

It’s The Bob For Me: Beyoncé Breathes Life Into The Bob Hairstyle In Latest Ivy Park Ad

HipHopWired Featured Video Source: ADIDAS / Ivy Park Beyoncé is back with a bay-yang and a bob to be exact for her new ad for the latest installment of her Ivy Park Collection. Showing off her red-hot Valentine’s Day designs for Ivy Park, Queen Bey poses in a fiery latex dress with a matching mini puffer jacket and gloves, a baseball hat perched on top of her short new ‘do. The love-themed collection named “Ivy Heart” features dozens of trendy silhouettes, all in red and pink colorways and embellished with Valentines-inspired patterns such as hearts and lips. In total, the all-red-and-pink line includes a knit turtleneck, a furry heart-shaped fanny pack, and classic activewear styles like snake-printed windbreakers, leggings, and sneakers. Along with five footwear styles including Adidas U...

Beyoncé’s Ivy Park Valentine’s Day Collection Is Coming: Everything You Need to Know

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. From the Halls of Ivy to Ivy Heart. Beyoncé and Adidas are readying another Ivy Park drop just in time for Valentine’s Day. The Ivy Heart collection – which includes footwear, apparel and accessories available in vibrant and playful pinks and dazzling red designs — will arrive next month, Adidas announced on Friday (Jan. 28). Featuring more than 30 pieces that range in price from $30 to $300, the Ivy Heart collection was conceived around three pillars: foundation, active and fashion. The capsule collection consists of a faux latex puffer coat, parka and...

Beyoncé Shares Star-Studded Video For New Adidas X Ivy Park “Halls Of Ivy” Collection #HallsOfIvy

HipHopWired Featured Video Source: ADIDAS / Ivy Park Beyoncé typically stops the world anytime she makes a creative move, and that much is true for a new collection she’s unveiling via her adidas X Ivy Park collaboration. Introducing the “Halls Of Ivy” collection, the video for the campaign features a number of notable celebrities showing off the new wares. The campaign video features the likes of NBA All-Star James Harden, NBA rookie Jalen Green, the late Kobe Bryant’s daughter, Natalia Bryant, siblings Ava and Deacon Phillipe, and sisters Blue Ivy and Rumi Carter. Related Stories Shot in the high-end style one should come to expect with the Houston superstar, the casting of the spot is almost perfect with Green and Harden’s swagger along with Beyoncé’s effortless confidence shining throu...

Beyoncé’s adidas x Ivy Park Collaborates With Peloton

HipHopWired Featured Video Source: adidas / adidas Beyoncé’s Ivy Park collection with adidas is already a winner but it just upped the ante. For the fall, adidas x IVY PARK and Peloton have announced their first capsule collaborative collection that consists of apparel and footwear. Source: adidas / adidas You know Peloton, the exercise equipment company that made a killing during the pandemic thanks to its stationary bicycles and community. Linking with Ivy Park should be no surprise considering in 2020, Beyoncé announced she was formally partnering with Peloton for a multi-year deal. Related Stories “Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys,” said Bey in a statement at that time. The arrival of the adida...

Blue Ivy, Sir And Rumi Carter Star With Beyoncé In Ivy Park Kids Campaign

HipHopWired Featured Video Source: adidas / adidas The family that stays together, slays together. Blue Ivy, Sir, Rumi Carter and Beyoncé are the stars of the Ivy Park Rodeo Kids campaign. The youngest of the Carter kids have made their advertising campaign debut (nope, that’s not them in the thumbnail of this post). Earlier this week the twins made a rare appearance to support their mother. In a teaser video released on Wednesday, Bey and the kids sported various looks from the drop including some royal blue athleisure outfits. In another shot she and Blue Ivy wore identical hoodies and cow print tights. With this fourth launch, for the first time, adidas x IVY PARK introduces their kids’ collection, a capsule line of 16 apparel styles, offering an assortment of&n...

Beyoncé Talks Sacrifices and Struggles with ‘Harper’s Bazaar’

HipHopWired Featured Video Source: CAMPBELL ADDY / Harper’s Bazaar Beyoncé is arguably one of the top entertainers in the world, but during her recent interview with Harper’s Bazaar, the mother of three revealed she didn’t always feel that way. After more than two decades in the spotlight, Beyoncé has become much more than a pop icon, but Queen Bey shed light on the obstacles she faced to get to her current level of success before adding that she feels she’s only “scratched the surface.” “My teenage years were about the grind,” she recalled during the interview, citing a scripture passage — “Faith without work is dead” — that motivated her. “Vision and intention weren’t enough; I had to put in the work, I committed to always being a student and always being open to growth. My energy went i...

Blue Ivy Makes Appearance In New Ivy Park Ad, Internet Can’t Get Enough

Source: Allen Berezovsky / Getty Beyonce has been showcasing the drip with the release of her upcoming Ivy Park collection, but it was Blue Ivy who once again stole the show. On Wednesday (Feb 17), the 9-year-old heiress made a surprise appearance in the latest promo for Icy Park, the upcoming collaborative line between Adidas and Beyoncé’s Ivy Park imprint’s campaign video. While the campaign has featured appearances by a limited number of A-list talent, including Gucci Mane and Hailey Baldwin modeling head-turning pieces from the wintry collection, it’s Blue Ivy who stole the show. In the ads, you see Beyoncé and Blue standing side by side, as the eldest Carter heir dons a cropped jacket and sneakers from the upcoming collection. In another scene, Blue spins and jumps and throws up a pea...

Beyonce Stuns in Skin-Tight Pink Outfit for ‘Icy Park’ Collection With Adidas

Earlier in the week, Ivy Park dropped a video teaser for the “Icy Park” collection, which features a skiwear-meets-streetwear approach on its latest apparel, footwear and accessories. Other celebrities involved in the campaign include rapper Gucci Mane and singer Kaash Paige. This wintery Ivy Park collection also features five shoe models, including newer versions of the Ivy Park Ultra Boost, Forum Lo, Forum Mid and Super Sleek sneakers and a brand new Super Sleek Boot. Check out Beyonce’s head-turning pink outfit from the “Icy Park” collection below. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in...

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