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Kerby Jean-Raymond

Kerby Jean-Raymond & Reebok Premiere ‘CrateMaster’ Short Film

HipHopWired Featured Video Source: Reebok / Reebok Kerby Jean-Raymond is paying it forward. The renowned designer and Pyer Moss founder maintains a gig as the Vice President of Creative Direction for Reebok and along with the brand premiered a short film called CrateMaster that portrays the creativity and hustle of basketball-playing youth in Brownsville, Brooklyn. Source: Reebok / Reebok Directed by Jean-Raymond, the film cast locals to tell the story of an inner-basketball tournament and the excitement and drama as it’s all set to go down in one day. Of course, the prize being a pair of Allen Iverson signature kicks for winning said tournament exponentially ups the ante. “For inner city areas like Brooklyn, where this particular story is told, access to play is a big issue – you have so ...