luxury

The value of functionality in fashion has never been more prevalent as we’re in a diligent era, where people value easy-to-wear uniforms without needing to sacrifice comfort or style. Contemporary brands continue to amass cult followings and customers are optimistic about making these fashion investments. They’ve also influenced the customer approach to acquirement, with many people now choosing to invest in quality garments over quantity. Devoid of saturated hues and instead offering neutral palettes ranging from creamy ecru to dusty cocoas and sepia tones—there are styles and colourways made to slot seamlessly into existing wardrobes. With an amalgamation of billowy dresses comprising silk and crisp organic fibres, there are pieces to appease every texture profile and taste. &...

Just when we thought the brand’s Embroidered Scarf Jacket was the phenomenon we would never recover from, their Mid Heel Boots came back into stock and we collectively fan-girled all over again. In short, when it comes to outfit elevating pieces that are always worth the investment, Totême can do no wrong.  After spotting several of fashion’s best dressed in longline camel coats in the few last few months, it was no surprise that they would also be from Totême, and so began our obsession with their latest cold-weather drop. Wear it dressed down with a soft knit and jeans, dressed up with a maxi dress and knee-high boots, or even as part of your eveningwear look, the best thing about these coats is their versatility.   You Deserve to Make Money Even When you ...

I’ve worked in fashion for over two decades, and despite a constant flurry of new trends and styles, when it comes to truly dressing for your own wants and needs, what I come back to again and again is a collection of staples that help bring my capsule wardrobe together. Each season, I like to invest in a few considered pieces that will stand the test of time as well as top up my selection of good-quality basics. This January, I’ve crafted an edit of pieces, just for you, made up of items I either already own and love or that I want to invest in this season. From a timeless trench coat to the perfect white tee, these pieces will be my go-to as we transition from winter to spring. You Deserve to Make Mone...

NET-A-PORTER offers up the best brands in one concise place, and it’s great for sussing out the latest trends and emerging designers. Not only is this incredibly handy for late-night scrolling purposes, but it removes the hassle of juggling various checkout processes and delivery dates. Whilst exploring the new-in section, we quickly honed in on 11 staple pieces that can be styled and restyled for endless outfits. When it comes to foundational clothing, we believe it’s worth investing in high-quality pieces where you can. In return, you can wear them year after year and season after season.  Scroll on to see the 11 staples that make up a successful and concise wardrobe. Plus, we’ve even included some shopping ideas to spark your interest. You Deserve to Make Money Ev...

If that sounds like your life right now, then luckily, we’re here to help because when it comes to clothes, everyone can sometimes use a nudge towards adulthood from time to time (and trust me when I say, maturity isn’t shorthand for “boring”). For this reason, I’ve come up with 20 pieces you should own by the time you’re 30 that will make getting dressed easier and leave you more time to do, well, grown-up things, while still ensuring you look incredibly chic in the process.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging ...

Since turning 30, I feel like I’ve really entered adulthood. Not by law, but in the much, much more real sense that I now do things like take my makeup off before bed, avoid entering my overdraft and actually pay a TV licence. And because being persistently seven to 12 minutes late is a fundamental personality flaw that doesn’t belong in your 30s, I recently made the decision to invest in a watch that I intend to cherish for the rest of my life. After scouring many (and I mean many) websites, I’ve found myself looking to celebrities whose style I’ve always admired, asking myself, “If Rihanna can rock a Rolex, why can’t I?” Whilst I want a classic piece, I also want to be able to style it in a fashion-forward way. Whereas Bella Hadid, Dua Lipa and Reese Wither...

That’s not to say that everything I buy is an investment—at least, not in terms of cost. I love the high street, and in Britain, we have access to some of the best affordable brands in the world. Although I shop from it, I do so mindfully. And I apply that same mentality to any high-end purchases I’m considering. In the past, I’ve been swayed into purchasing on name alone, but in my tenure at Who What Wear, I’ve developed a thicker skin for designer pieces, which allows me to look past the gilded embossing and instead see the piece for what it is and determine whether it’s actually worth it. As you can see, I’m very particular about the clothes I wear, the story they tell, and the impact they have on my life. So why not share my shopping picks with you? ...

That’s why we’re here today, to help guide you if you’re looking to make a luxury bag investment, into choosing the best accessory that you’ll be able to cherish forever. The Who What Wear team collectively have decades of experience working in the fashion industry, and we’ve seen many an ‘It’ bag come and go (and come back again). We’ve also seen which styles have endured—and it’s those that are truly worth your money. So I brought the question to the wider team, and I reached out to industry experts to ask their opinions and together we’ve curated the ultimate list of the best designer bags of all time.  Of course, buying a bag that feels extremely special and right for you is a very personal choice. You might wan...

If there are two things we’re particularly good at over at Who What Wear HQ, it’s compiling the new-season trends that you need to know about and putting together curated shopping edits that we know you’ll love. So, as we look to the year ahead and consider the best pieces to buy and wear for the next 12 months (and beyond), the first place we look for inspiration is to the runways.  Fashion month might not always provide us with the most practical or wearable pieces (sorry, Loewe), but it does always manage to give us a new take on trends, and in 2022, the key takeaway was nostalgia. As many of the trends showcased were a continuation of those we loved from the previous spring/summer (like luxe leather, masculine tailoring and the ̵...

Hands up who among us has stood in front of our wardrobes at the end of the year and disappointingly declared that we “have nothing to wear”? After 12 months of getting dressed for work, for socialising, to keep warm, to keep cool, and more often than not, to look good, the usual failsafes we wear on rotation can start to feel a little same-y. As the New Year looms and we look back on the year that was, we often feel compelled to start afresh, and of all the New Year’s resolutions we promise to make (and likely drop by March), a wardrobe refresh ranks high on our list. But if you are looking for new inspiration for the season ahead, where do you begin? Long before our editors have compiled reports and rounded up the best pieces to shop, ...