luxury

If you spent the downtime over Christmas break like I did (catching up with Instagram while binging Netflix, obviously), then you will probably have spotted one jumper cropping up again and again. Ganni’s scarf-neckline cable-knit jumper is a thing of beauty, and it is a piece we would definitely consider to be a modern classic here at Who What Wear. So it’s no wonder so many influencers and editors have taken the plunge and added it to their wardrobes already.  Shall we talk about what makes it so great? Well, firstly, the cable-knit pattern is so timeless, looks expensive—especially in cream—and is always one of the items on my winter capsule list. The traditional knit makes even the simplest pair of jeans look super luxe and cosy. Secondly, it’s versatile. ...

If you spent the downtime over Christmas break like I did (catching up with Instagram while binging Netflix, obviously), then you will probably have spotted one jumper cropping up again and again. Ganni’s scarf-neckline cable-knit jumper is a thing of beauty, and it is a piece we would definitely consider to be a modern classic here at Who What Wear. So it’s no wonder so many influencers and editors have taken the plunge and added it to their wardrobes already.  Shall we talk about what makes it so great? Well, firstly, the cable-knit pattern is so timeless, looks expensive—especially in cream—and is always one of the items on my winter capsule list. The traditional knit makes even the simplest pair of jeans look super luxe and cosy. Secondly, it’s versatile. ...

Once, the role of a fashion editor was all about covering newness. However, we think that just as much (if not more) focus should be given to classic pieces you’ll wear again and again. Throughout January here at Who What Wear, we will be focusing on these classic fashion items, helping to answer the one shopping question we get asked the most: How do you know what is worth investing in? If you’re making a designer purchase, you want to make sure you get a return in terms of quality and longevity and that you’re not just paying for the logo and branding. Below, we’ve listed 11 designer winter items that are worth spending a little more on, with some iconic, heritage buys and newer cult classics in the mix. Of course we had to start off with the ultimate winter purchase...

The fashion industry can place a lot of weight on newness, with a constant quest for the next It thing, the next big designer, and the trend we’ll be wearing in six, 12 or 18 months’ time. We are, however, slowly seeing a shift in how we think about shopping, with an emphasis on longevity and wearability over viral pieces. Building a wardrobe of classics can offer a more sustainable approach to fashion. This is why we launched our Survival of the Chicest series, which highlights the items we think will always rise high above trends, making them the perfect pieces to invest in and add to your capsule (or not-so-capsule) wardrobe. We’ve already covered the basics (think leather jackets, trench coats, Breton T-shirts, little black dresses and white shirts), and next up we...

For some, the past 18 months or so has proven to be a good time to invest in the kind of wardrobe additions that you’ll not only enjoy wearing right away but that you’ll also love forever. With disposable income re-routing from holidays or dinners out to considered fashion and accessory purchases, there has been a noticeable rise reported by many luxury brands and e-tailers in categories such as leather-goods, fine jewellery and watches. And the tail-end of 2021 has seen quite the peak in the latter two: According to shopping app LYST, over the past three months, there has been “a rise in searches for gold fine jewellery; they’re currently up 23% month-on-month. Although necklaces and earrings are the most popular categories at the moment, se...

There isn’t a fashion girl we know who didn’t purchase or want a piece of Totême’s magic in their wardrobe this year. It was hard to avoid seeing the Stockholm-based brand all over our feeds—everyone from our favourite influencers to Rosie Huntington-Whiteley (a long-time fan) and even Kourtney Kardashian was seen sporting the brand. Undoubtedly the label of 2021, it’s easy to see why. Our approach to dressing definitely shifted this year towards classic basics and seasonal staples more than ever before. It has, of course, been slowly happening for a while, but now more than ever, people are making considered purchases with sustainability and longevity in mind. And that’s exactly what Totême does best.  Founded by fashion blogger Elin Kling in 2014, the brand...

It bags may come and go, but when buying a designer handbag and parting with such a significant amount of money, you want to be certain that it’s something that is truly deserving of the title of “investment piece.” This is an item that you want to have by your side for years, if not decades. Yes, love is a big part of it, but this is also a purchase that requires a certain amount of research and consideration. There are certain heritage houses that are known to hold their value but that also create timeless, beautiful designs that ensure their key styles are continued for decades. Gucci is one of these very labels.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with givin...

As an editor at Who What Wear, I typically spend a lot of time looking at new-in products, so every week, I update this story with the pieces that have caught my eye and that really stand out. I’m currently looking to update my wardrobe with some winter classics, so I’ve included a beautiful navy jumper and two wool coats I’d love to own. I’m trying to do a more subtle take on party dressing this year, and I’ve found a gorgeous silver knit at COS, a chic Sleeper set and a beautiful shimmery dress at Arket.  So whether you’re looking to buy, browse or discover something new, keep scrolling for pieces from the high street and designer labels that I love and think are worth investing in. You Deserve to Make Money Even When you are looking for...

If you’re an avid fashion fan, you might recognise Page from the street style roundups of London, Milan, Paris and New York—usually snapped with a fellow NET-A-PORTER buyer, phone in hand, en route to her next show. When it comes to talking about fashion classics, you won’t find a greater authority than Page, who has honed her personal style down to a well-curated edit of pieces from cult brands such as Totême, Saint Laurent and The Row. After all, when you spend your time shaping the stock of a luxury e-commerce giant, you probably get a pretty good sense of what is, and what is not, worth our time and attention.  But as we all know, deciding what fashion items to inve...

If you’re an avid fashion fan, you might recognise Page from the street style roundups of London, Milan, Paris and New York—usually snapped with a fellow NET-A-PORTER buyer, phone in hand, en route to her next show. When it comes to talking about fashion classics, you won’t find a greater authority than Page, who has honed her personal style down to a well-curated edit of pieces from cult brands such as Totême, Saint Laurent and The Row. After all, when you spend your time shaping the stock of a luxury e-commerce giant, you probably get a pretty good sense of what is, and what is not, worth our time and attention.  But as we all know, deciding what fashion items to inve...

It’s not an exaggeration to say that, thanks to the Gucci GG Belt, the logo belt has become one of the most ubiquitous accessories on social media. Unsurprisingly, over the last few years, more and more brands have been bringing out their own logoed iterations, and we’re pretty sure you’ll love them just as much as the iconic double Gs.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

While there’s genuinely nothing I love more than sharing my favourite beauty finds with people—whether that’s through my writing here or in a flurry of WhatsApp messages with friends seeking a new moisturiser—I can’t deny that recommending a product always makes me feel a bit jittery. After all, I’m lucky enough to be sent lots of products to try as part of my job. While I’d never advocate for anything that I didn’t genuinely think was great, suggesting that somebody actually part with their hard-earned cash to buy it always makes me nervous because—let’s face it—beauty is incredibly personal. A certain cleanser that I’ve said is brilliant at soothing breakouts might truly work, but if my best friend only likes cream textu...