As several warehouses and stores shuttered over the past 12 months, the fashion industry faces huge challenges and strains that pose an inevitable threat to businesses. Many of us won’t be shopping in the same way right now, but even a like on Instagram or a message of support can provide a boost for these brands. I certainly don’t want anyone to feel like they have to buy more right now, but at the same time, after working in the fashion industry for nine years, I want to support the brands and pieces that I love and treasure. As an editor at Who What Wear, I typically spend a lot of time looking at new-in products, and so every week, I update this story with the pieces that have caught my eye and that really stand out. The weather this week has seen us all return to our knitw...
Hunting down the best T-shirt brands is like searching for the holy grail of fashion. Such is the importance of the quest for many fashion lovers. Here at Who What Wear, we’re always being asked where you can find perfect tees to add to your wardrobe staples. But first off, it’s worth reminding ourselves of the requirements that make an incredible T-shirt. For starters, they should fall just right—not too clingy and not too loose (unless you’re after the oversized look). Other factors include it being in a block colour (with the exception of the Breton) for maximum styling options. Our preferences are tees in black, white or grey—although other hues are acceptable as well. (Wild, we know.) You Deserve to Make Money Even When you are looking for Dates O...
Every season, new handbag trends make their way into the street style world, and each season, we eagerly scout said accessories. Right now, it’s the super-tiny purses that seem too small to hold even a tube of lipstick and those incredibly unique styles sure to liven up your look in an instant that are reigning supreme. They’re fashion-forward and have a serious street style star backing. Sometimes, though, it’s the classic designer handbags you simply can’t say no to because they are just that—classic. If you’re unsure about which luxury piece to splurge on, consider turning to the most popular designer bags ever. It’s no easy feat to earn such a title, and though many come attached with a pretty big price tag, they’re worth the splurge ...
As several warehouses and stores shuttered over the past 12 months, the fashion industry faces huge challenges and strains that pose an inevitable threat to businesses. Many of us won’t be shopping in the same way right now, but even a like on Instagram or a message of support can provide a boost for these brands. I certainly don’t want anyone to feel like they have to buy more right now, but at the same time, after working in the fashion industry for nine years, I want to support the brands and pieces that I love and treasure. As an editor at Who What Wear, I typically spend a lot of time looking at new-in products, and so every week, I update this story with the pieces that have caught my eye and that really stand out. The weather this week has seen us all return to our knitw...
We take sandals very seriously at Who What Wear. Considering they’ll be one of the major purchases you’ll make in the summer, we know we need to get it just right. Over the past year, we’ve documented the new designer labels that people have loved and the big fashion houses that continue to create stylish sandals. If I’m honest, there are so many genuinely cool and chic sandals around right now that it’s very hard to choose between them. Do you want a pair of sliders with a bold logo? Or maybe you’re more of a minimalism lover who only wants simple straps and a basic colour. There are, of course, the cult labels that have built up quite a following (Amina Muaddi, we’re looking at you) as well as the brands that everyone seems t...
Between Byredo and Maison Margiela, the allure of a trending fragrance can be hard to ignore when choosing a new perfume—especially as a beauty editor when there are so many launches to test and trial each month. However, much like a timeless handbag or a good pair of chunky boots, there are certain perfumes that draw you in beyond the initial buzz of a new launch. And many of these classic perfumes come courtesy of the biggest designer names in the world. Yes, from Chanel to Yves Saint Laurent, some of the most iconic scents are designer fragrances—and they truly stand the test of time. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get t...
If you’re a regular reader of Who What Wear UK, you’ll know that Alexa Chung has been our number one girl, right from the start. Her mix of fancy, laid-back and preppy styles—always with an unexpected edge th Brits have a knack for— gets us feeling all kinds of things. Just how does she manage to nail every single look? It’s an art form, surely. Anyway, if you’re with us in our Alexa appreciation you’ll be just as pleased to hear about her joining forces with one of her original fashion friends, Mulberry, this summer for one corker of a collaboration. We all remember the original Mulberry Alexa handbag she inspired—aka the It bag of the 2010s— well, the power coupling is back in celebration of the brand’s 50th anniversary. Rather than just an inspir...
I’m sure that there are many jobs where an influx of approximately 500 emails per day is totally normal. But rather than ever feeling confident enough to bulk-delete without regret, there are countless messages I need to check in on because staying ahead of trends, launches and, particularly, cool brands is something of a prerequisite for my role. I’m am contacted by countless designers, brand founders, PRs and marketing execs on a daily basis via every possible platform, and I try my best to support brands that show a point of difference, beautifully made products and interesting stories. Not every label makes the cut, and the task of literal “editing” between what I deem worthy of your attention or not can be a brutal one. In this new mont...
Over the pandemic, there have been some retail trends that have been very predictable—the spike in jogging-bottom sales, printed face masks and shoes appropriate for multiple laps of the park. Some of the trends, however, have been a surprise to even the most experienced buyers and editors, and one has been the rise in fine-jewellery sales. According to retailers like MatchesFashion.com, there has been a rise in sales, in particular, of statement cocktail rings that are fun and uplifting, and you don’t get any jollier than Italian jewellery designer Bea Bongiasca’s colourful Baby Vine Tendril rings. According to Threads Styling, these rings have been one of the most sought-after items recently, with “clients buying multiples of the rings to stack and layer...
I adore candles. From the room-filling scents and gorgeous jars to the way that lighting one signals a welcome shift into evening and the chance to wind down, I truly love everything about them. So it might seem out of sorts for me to be declaring that for the last couple of weeks, I’ve totally ignored my vast candle collection in favour of a new diffuser, but that’s exactly what’s happened. Enter Aromatherapy Associates The Atomiser (£120). I’ll be honest. I’ve never really gotten the fuss about diffusers. With reed diffusers, I always forget to flip the reeds over for a periodic fragrance boost, and I find that the oils tend to evaporate way faster than I would like, leaving an empty bottle of sticks just hanging around on my fireplace for months afterward. ...
I adore candles. From the room-filling scents and gorgeous jars to the way that lighting one signals a welcome shift into evening and the chance to wind down, I truly love everything about them. So it might seem out of sorts for me to be declaring that for the last couple of weeks, I’ve totally ignored my vast candle collection in favour of a new diffuser, but that’s exactly what’s happened. Enter Aromatherapy Associates The Atomiser (£120). I’ll be honest. I’ve never really gotten the fuss about diffusers. With reed diffusers, I always forget to flip the reeds over for a periodic fragrance boost, and I find that the oils tend to evaporate way faster than I would like, leaving an empty bottle of sticks just hanging around on my fireplace for months afterward. ...
Add to this the fact that many big-name brands are reissuing classic bags from their archive collections (think Gucci’s Jackie or Prada’s nylon styles), which has resulted in searches for the “originals” skyrocketing. There is, of course, the elephant in the room, which is designer dupes, and we recommend sticking to sites such as Vestiaire that offer in-house verification teams so you know your purchase is the real deal. Getting your search terms right can be a bit of an art, but most sites offer price brackets so you can adapt to your budget as well as options to refine by brand, vintage, model and fabric. The more specific you are, the easier it’ll be to find what you want. However, if you’re looking for a starting point, we’...