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Manuel Abud

The Latin Grammys Are Evolving — And Asking Members to Come Along The Latin Grammys Are Evolving — And Asking Members to Come Along
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The Latin Grammys Are Evolving — And Asking Members to Come Along

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Just minutes after nominations to the 2022 Latin Grammy Awards were announced in September, Manuel Abud called all of the nominees in the best new artist category. “One of our nominees was at school,” the Latin Recording Academy CEO says, referring to 15-year-old Yahritza Martinez, frontwoman of sierreño trio Yahritza y Su Esencia. “She stepped out to take my call and then went back to class.” Artists don’t usually learn about their nominations in a personal call from the academy’s CEO. But Abud — who stepped into the new role in 2021, succeeding longtime president/CEO Gabriel Abaroa Jr. after 18 years — says a top priority is making the academy more accessible to the Latin music community. The goal is more participation and greater representation across what Abud calls the “four Gs”: geog...