MPM Productions

JD Pantoja is the first artist under the deal. Universal Music Latin has inked a multi-year partnership with Los Angeles-based music and media company MPM Productions. The first artist signed under the deal is Mexican urban act Juan De Dios Pantoja, better known as JD Pantoja, a YouTuber-turned-recording artist. Pantoja’s single “El Error,” has garnered over 50 million views since its release in May. MPM, co-founded in 2016 by Arizona State University alums Eric O’Connor, Dimitri Hurt and Luis Arellano, started out as a company that represented YouTubers. Eventually, says Arellano, president of MPM Latin, “we shifted our business strategy to focus on creating our own intellectual property. That’s why we proposed making music to our talent.” Their first artist to s...