MultiChoice to Deepen Investment in Ethiopia

MultiChoice has announced its intentions to “significantly increase its investment in Ethiopia which is recognised as having huge growth potential with its large population (second only to Nigeria)”. MultiChoice has operated in the country since 1992, and the company is looking to significantly expand its reach, investment in people and infrastructure, and its support of Ethiopian content and content creators. This includes investing heavily in local content as part of the Group’s hyper-local content strategy. “Our commitment to Ethiopia can be seen throughout our tenure. Unlike many other businesses, we remained in the country since we launched our local operation nearly 30 years ago. We have built a truly Ethiopian business which has delivered solid results for us over the years. The str...