Netflix
The Ledger: Should Music Streamers Follow Netflix’s Lead on Account Sharing?
The Ledger is a weekly newsletter about the economics of the music business sent to Billboard Pro subscribers. An abbreviated version of the newsletter is published online. The music business should watch what Netflix is doing in select Latin American countries to bring in more revenue as painlessly as possible. In the next few weeks, Netflix will begin testing new two features in Chile, Costa Rica and Peru: “Add an extra member,” which allows subscribers to standard and premium plans to add up to two people they don’t live with for a few dollars a month; And “transfer profile to a new account” for people to take their profile information — namely their viewing history and recommendations — to a new account rather than create a new account from scratch. “We recognize that people have many ...
You Will Now Be Charged Extra Fees for Sharing Your Netflix Password
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Netflix Tests New Fee for Sharing Passwords Between Households
The modern American family is held together as much by shared streaming passwords as it is by love. Many first calls from college are prompted by a blank Netflix login screen, and every additional personal account represents someone who knows the secret word, one our most prized shibboleths. Netflix knows we love those people, even when they live in other households, and it’s now trying to puzzle out exactly how many more dollars per month we love them. In a new blog post, the streaming giant announced that it would test new multiple-household password-sharing fees in three markets: Chile, Costa Rica, and Peru. Of course, they didn’t use the word ‘fee,’ but that’s what you’re left with once you’ve translated from the original corporate gobbledygook: “We’ve been working on ways t...
Joe Jonas Becomes a Bridgerton In New Tanqueray Commercial: Watch
Look out Lady Whistledown, there’s a new Bridgerton in town. On Wednesday (March 16), Joe Jonas transformed himself into the latest member of the aristocratic Netflix family in a charming ad for Tanqueray Gin. “Welcome to ‘How to T-Time Like a Bridgerton.’ I’m Joseph Jonas the First,” the pop star says in the clip as he strides down a grand staircase in a Regency-era tailcoat, cravat and modern-day sneakers. “I know what you might be thinking, I’m a Jonas, not a Bridgerton. While that might be true, the internet has been kind enough to point out that I do look like one. And I feel like I’m getting the hang of it.” Explore Explore Joe Jonas See latest videos, charts and news See latest videos, charts and news From there, the “Dancing Feet” singer gets a few lessons in how to be a proper nin...
Mike Myers Takes on a Secret Society in Trailer for The Pentaverate: Watch
Mike Myers has offered a first look at his upcoming Netflix show titled The Pentaverate with a new teaser trailer. The comedy series will premiere on the streamer on May 5th. Watch the clip below. Revisiting his Austin Powers era, Myers will be playing eight characters, including a Canadian news journalist named Ken Scarborough who sets out to expose a secret society named the Pentaverate to win his job back, conspiracy theorist Anthony Lansdowne, and far-right radio host Rex Smith. He will also portray the Pentaverate’s oldest and highest-ranking member Lord Lordington, former media mogul Bruce Baldwin, ex-Russia oligarch Mishu Ivanov, former rock ‘n roll manager Shep Gordon, and tech genius Jason Eccleston, who invented the Pentaverate’s super computer, MENTOR. Advertisement Related Vide...
Barack Obama Is a Nature Documentarian in Trailer for Our Great National Parks: Watch
Barack Obama is trading the White House for the great outdoors. The 44th US President lends his voice to the new Netflix documentary series Our Great National Parks, which just released its first trailer. Check out the clip below. From a fish that walks on land to hippos that surf the ocean waves, Obama waxes poetic about the little-known animals that inhabit our planet. “Around the world, the more isolated the national park, the more unusual its creatures and the more extraordinary their behaviors,” he narrates, before making a physical appearance in the trailer. Our Great National Parks explores the likes of the Monterey Bay National Marine Sanctuary in California, the Tsavo National Park in Kenya, the Gunung Leuser National Park in Indonesia, and the Chilean Patagonia — all of whic...
Netflix Unveils Trailer for Upcoming Film Metal Lords: Watch
Netflix has offered up the first trailer for Metal Lords, the upcoming film written by Game of Thrones showrunner D.B. Weiss and directed by Peter Sollett (Nick and Norah’s Infinite Playlist). The film is about two metalheads who happen to be the only headbangers at their high school. As the two try to start a band, the only viable candidate for a bassist is a girl who plays cello. The trio must work together if they’re going to win the all-important Battle of the Bands. The trailer depicts a far more lighthearted coming-of-age story as opposed to say, Lords of Chaos. However, Metal Lords still boasts a hardcore heavy metal pedigree. Just in the trailer we see references to cred-establishing bands like Celtic Frost, Manowar, Anthrax, and more. Advertisement Related Video The film ...
Netflix Disconnects from Russia
Netflix is the latest media company to pull out of Russia in the wake of Vladimir Putin’s invasion of Ukraine. “Given the circumstances on the ground, we have decided to suspend our service in Russia,” a spokesperson for Netflix said on Sunday. Previously, Netflix announced that it would ignore a Russian law requiring media platforms to carry state propaganda channels. Now, the streamer has decided to forgo operations in Russia outright, effectively disconnecting with its nearly one million subscribers based in the country. Advertisement Related Video Netflix is but the latest corporation to cut ties with Russia. Both Live Nation and Spotify separately announced their plans to indefinitely cease conducting business in the country, while Apple paused the sales of its products. Facebook is a...
South Africans Lash Out After MultiChoice Removes RT on DStv
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Netflix Appoints Former Spotify Head of Music Marian Lee as CMO
Netflix has appointed Marian Lee as its chief marketing officer, the company confirmed to Billboard. Lee replaces former CMO Bozoma Saint John, who has departed the company. The news was first reported by Variety. Lee, the former co-head of music at Spotify, joined Netflix as its vp, U.S. and Canada last July. “Netflix is an incredible brand with the best content and creative teams in the world,” Lee said in a statement to Billboard.”I am confident our most exciting work is ahead of us and I am honored to lead this best-in-class global marketing team into the future, and continue to connect our incredible series and films with audiences around the globe.” “Marian is a strategic marketer with deep experience not just in entertainment but also more broadly having worked at fashion and media ...
Marvel’s Netflix Series Coming to Disney+ Under New Parental Controls
When news broke in February that Netflix’s live-action Marvel series would be moving to Disney+, one major concern was how the House of Mouse would handle the decidedly non-PG content of The Defenders franchise. Today (March 1st) Disney has answered that question by announcing a new update to parental controls that will go into effect when the shows hit the streamer on March 16th. When subscribers open Disney+ for the first time on or after March 16th, they will be offered the granular ability to select content ratings restrictions and create a PIN for each profile. According to a press release, any profile without the parental controls in place “will continue to enjoy Disney+ as they always have within a TV-14 content rating environment.” IMDb lists Daredevil, Jessica Jones...
In Defiance of Russian Law, Netflix Refuses to Carry Propaganda
Netflix will ignore a Russian law, expected to go into effect March 1st, that requires media platforms to carry state propaganda channels. In a statement to Deadline, the streaming platform referenced the invasion of Ukraine, stating, “Given the current situation, we have no plans to add these channels to our service.” Netflix introduced a local-language service to Russia a little more than a year ago. As an “audiovisual service” with more than 100,000 users, it falls under the jurisdiction of Russia’s media watchdog Roskomnadzor. It would be obligated to avoid promoting “extremism,” whatever that means, while carrying Channel One, the entertainment network NTV, and a Russian Orthodox Church channel. Given Russia’s ongoing military campaign in Ukraine, it’s unclear if the media law wi...
