NFT
3LAU Is Giving Away a Singular Copy of a New Song And Its Rights—As an NFT
3LAU is continuing to define the future of NFT technology with an innovative project that will reward one investor with an exclusive song they can personally call their own. The project, titled “WAVEFORM,” is the marquee offering in a collaboration between the Christie’s auction house, NFT platform OpenSea, and 3LAU’s own Royal business venture, which is dedicated to facilitating the tokenization of music on the blockchain. “WAVEFORM” is the title of an original 3LAU track with only one copy in existence. Whomever takes it home at auction will enjoy full mastering and publishing rights to the intellectual property, meaning the owner can choose to distribute, monetize, remix, and even rename the track as they see fit. The NFT also includes a physical...
“Rave Bunnies” Metaverse Project Dangles Carrots to Festival Lovers Looking to Profit From Crypto-Gaming
A new NFT project looking to tap into the $10 billion raving market has arrived—and it’s as colorful and imaginative as one would expect. For those still attempting to wrap their minds around the possibilities of the metaverse, prepare yourselves, because soon there will be the world’s first Bunnyverse to discover thanks to a zany NFT concept called Rave Bunnies. The Bunnyverse combines a virtual music festival experience with play-to-earn-style gaming, an emerging genre of blockchain-based games whereby players have the chance to earn income by way of mere participation. Don’t be fooled by the initial appearances of these fluffy woodland critters. According to a press release, players will need to work to arm their avatar bunnies to the teeth to take on adversa...
How RCRDSHP Is Using NFTs to Redefine the Relationship Between EDM Artists and Fans
An electronic music revolution is brewing in the offices of RCRDSHP. Fortune favors the bold in the weird and wonderful world of EDM, and this platform’s ambitions fit the profile. And since electronic music artists are shaping the NFT landscape as we know it, RCRDSHP is in a unique position to trigger a paradigm shift at the intersection of music and cryptocurrency. The music industry is a technological tinderbox in 2021, and the EDM community is holding the match. The 2021 IMS Business Report found that 76% of all music NFTs were issued by electronic music artists. That’s over $50 million. “I think EDM artists are by nature innovators, explorers, and very in tune with technology,” RCRDSHP founder and CEO Obie Fernandez tells EDM.com. “That’s p...
Adventure Club On New Album, NFTs and the Future of Melodic Dubstep
Starting as a hardcore pop-punk band before evolving into a powerhouse dubstep production duo, Adventure Club have cemented themselves as bass music legends over the course of the last decade. However, despite touring the world and putting out dozens of singles in that time, they’ve only released one studio album, Red // Blue, back in 2016. But that’s all about to change. After dropping a slew of singles this year, including the euphoric “Broken Love” (with Cammie Robinson) and the uplifting “Anywhere” (with ARMNHMR and HALIENE), Adventure Club are on the verge of releasing a new album called Love // Chaos. Now back on tour and with Love // Chaos complete, Christian Srigley and Leighton James of Adventure Club caught up with EDM....
3LAU’s NFT Marketplace Nabs $55 Million Investment From The Chainsmokers, Kygo, More
3LAU‘s NFT marketplace has received another huge cash injection. Just months after a $16 millio investment, Royal has announced a $55 million funding round led by Andreessen Horowitz’s a16z Crypto fund. The Chainsmokers, Logic, Kygo, Nas, CAA, Crush Music, Coinbase Ventures, Founders Fund, NEA’s Connect Ventures, and Paradigm all participated, according to reports. “The value of music ownership is vastly misrepresented and undervalued today, but it won’t be for too much longer, as more musicians embrace the web3 ecosystem,” 3LAU wrote in a recent blog post. Royal is a marketplace for musicians that allows them to sell the royalties accrued from their songs to fans. 3LAU recently gave away 50% of the streaming rights to his latest song,&nbs...
deadmau5 and Richie Hawtin Secure Deal With Niantic to Develop Augmented Reality Gaming Platform
Richie Hawtin and deadmau5‘s PIXELYNX gaming platform was a home-run concept from the start, but with the company’s latest partnership, the team is perfectly positioned to execute on their vision at the intersection of NFTs, gaming, music and the metaverse. Niantic, the company behind the profoundly successful Pokémon GO mobile game, has signed on as a key developer and will be providing the project with tooling and expertise when it comes to creating environments and objects in augmented reality. In the spirit of Pokémon, PIXELNYX creates objectives around the idea of collecting in-game objects—in this case, NFTs. Artists will play a critical role in shaping this universe, as fans fans will be seeking out collectibles at various physical locations, including concerts. Col...
David Guetta Announces Partnership to Sell Blockchain-Powered “United at Home” NFTs
A new partnership between industry-leading blockchain companies and David Guetta will facilitate the first sale of NFTs tied to the French dance music producer’s charitable “United At Home” concert series. Guetta’s formidable career has continuously propelled him not only to the top of the charts, but also to the intersection of music and the metaverse. Now partnering with Blockchain Artists Initiative and Beat AlphaVerse, Guetta’s “United at Home” series will be turned into digital collectibles. Guetta’s livestreamed “United At Home” concerts took place in Miami, New York City, Paris, and Dubai. His partnership with Blockchain Artists Initiative and Beat AlphaVerse will turn each into exclusive and limited digital asset...
You Can Now Buy Electronic Music NFTs Created By Designers From Prada, Burberry, More
You’re going to need some designer clothing for your metaverse avatar. Purple Fly, Project X, and Who Knocks have joined forces for a unique partnership to blend the world of NFTs, high fashion, and art. On November 22nd, they will launch an exclusive NFT collection prepared by a number of the world’s leading clothing brands, such as Prada, Burberry, Moschino, and Etro. Each company’s expert designers will work closely with the companies to curate a unique look relative to the digital collectible. The NFT pool kicked off on November 16th with a collection from South Korean dance music superstar DJ SODA,, which was designed by Damiano Clemente of Dsquared2. The collection consists of 10 rare NFTs and allows consumers to purchase a portion of the design rather th...
Watch Alesso Debut His First-Ever NFT at Dreamverse Festival In New York City
Alesso has set the tone for the future of NFTs by unveiling his debut drop, dubbed “Cosmic Genesis,” at Dreamverse, the world’s first-ever NFT art and music festival. Last month fans were given cryptic clues and a special decoder to decipher Alesso’s NFT through social media. Opting in on the OneOf platform provided fans with the special decoder which, once deciphered, unlocked the first chapter of the “Cosmic Genesis” story. “Cosmic Genesis” is a video series consisting of four chapters in total. Each represents a new curated audiovisual experience—a piece of Alesso’s vision—and new music from the Swedish EDM superstar. Dreamverse kicked off on November 4th and was the world’s first combined NFT art gallery and mus...
deadmau5 Shows Support for Music Industry-Shifting Decentralized Network, MODA DAO
deadmau5 has thrown his weight behind MODA DAO, a decentralized network designed to democratize the music industry in the metaverse. The decentralized autonomous organization (DAO) is now set to combine its ambitious NFT music streaming platform with $MODA, its governance token. DAOs are organizations collectively owned by their members in order to safely manage a network’s operations and cryptocurrency transactions. The token supply will hit the Ethereum, Fantom, Near, and Polygon blockchains on Wednesday, November 10th. Holders of the $MODA token will be able to distribute their music on the MODA DAO platform, which could ultimately compete with streaming giants like Apple Music and Spotify while offering a novel way for artists to control royalty contracts. Ac...
Mubert Reveals AI-Powered, Collaborative NFT Collection
On a mission to empower creators, generative music service Mubert has revealed an AI-powered artist collaboration minted in the form of an NFT. The advent of artificial intelligence has deeply impacted the electronic dance music scene, turning it into a technological tinderbox of sorts. As more and more artists, entrepreneurs, and investors enter the music tech space, Mubert is taking an artist-centric approach with a goal of democratizing the creator economy. Mubert’s collection comprises 50 fixed-price NFTs (non-fungible tokens). Each one features digital artwork and soundtracks sourced from the winners of the company’s Open Call streams, which invited artists to submit sample packs to Mubert’s AI-powered music hub. Token holders who obtain these NFTs can gain access to...
Alesso Suggests Artists Spend the Time to Learn About NFTs—Or Risk Missing Out
Dance music superstar Alesso recently cautioned artists unwilling to invest the time to learn about NFTs at the moment. “I think they will regret it in the future,” the hit-making producer stated on The Scoop podcast. Alesso recently dropped his debut digital collectible series “Cosmic Genesis” via OneOf, an eco-conscious NFT platform specializing in onboarding musicians into the red-hot NFT movement. Alesso and Lin Dai, CEO of OneOf, recently appeared on the podcast to speak in depth about what the medium means for the future of the creator economy. As with any technological movement, there are early adopters and there are laggards who will write off the trend as an ephemeral fad before eventually making a late entry. When asked about how his collea...
