Niantic

Richie Hawtin and deadmau5‘s PIXELYNX gaming platform was a home-run concept from the start, but with the company’s latest partnership, the team is perfectly positioned to execute on their vision at the intersection of NFTs, gaming, music and the metaverse. Niantic, the company behind the profoundly successful Pokémon GO mobile game, has signed on as a key developer and will be providing the project with tooling and expertise when it comes to creating environments and objects in augmented reality. In the spirit of Pokémon, PIXELNYX creates objectives around the idea of collecting in-game objects—in this case, NFTs. Artists will play a critical role in shaping this universe, as fans fans will be seeking out collectibles at various physical locations, including concerts. Col...