nike
How Liverpool are getting more out of Nike sponsorship deal despite £15m reduction
Ahead of the 2020/21 campaign, Liverpool signed off on a deal with sportswear giants Nike to sponsor their kits, taking over from previous sponsors New Balance. The Premier League champions were desperate to get the partnership with Nike sealed, even after being taken to court by New Balance. However, New Balance were offering the club £45 million per year in their deal, while Nike were offering only a £30m annual rate. New Balance were Liverpool’s previous partners Seems bizarre, right? Why would any club fight tooth and nail to secure a deal that offers £15m less per year? Well, there’s a little bit more to it than that. Firstly, Nike have also offered the Reds 20% of all income from licensed merchandise sales. This means that the sportswear company would have to sell £75m worth of merch...
Skepta & Nike To Drop New Nike Air Max Tailwind V SK Air 5
Source: Joseph Okpako / Getty Years after UK rapper Skepta collaborated with Nike on some butters Air Max 97‘s, the grime artist is once again in the lab with the Swoosh brand and pics have leaked of their next rumored silhouette remix. Their supposed next release will be a new take on the The Air Max Tailwind V SK Air 5 which will incorporate features from the Air Max Tailwind Plus with elements of the Tailwind 5 to create something brand new for the new year. According to the IG post detailing the new Nike/Skepta ‘SK Air,’ “The black web-like pattern at the front of the shoe has been taken from the Air Max Tailwind 5 Plus, and the back end of the shoe including the zig zag (highlighted in chrome) as well as the heel design itself, has been taken from the original Air Max Tailwind 5....
Hypebeast Alert: Supreme Unveils New Nike SB Dunk Low Sneaker Collaboration
Source: SUPREME / Supreme We are only a couple of days into the new year and we already have our first hyped shoe release. Two of your favorite brands are partnering once again for the culture. Source: SUPREME / Supreme As spotted on High Snobiety Supreme has announced a new drop with Nike. Coming our way is a SB Dunk Low. It features a Hyper Blue colorway throughout the classic silhouette. Gold stars live on the quarter panels which is a nod to their memorable Dunk High from the 2003 season. Additionally gold detailing complements the stars via the “NIKE” embroidered heel, “NIKE”-branded tongue tag, and “SUPREME” dubraes. In terms of materials we get a crocodile embossed leather for blue portion throughout the shoe. According to the story this is one of many Supreme and Nike col...
Certified Cozy Boy: The New Drake x Nike NOCTA Collection Is Here
Source: NIKE / NIke Just when you thought Drake was bowing out of 2020 quietly he makes sure to close out the year with a timely release. He has a new drop coming ultimately reminding us it is still checks over stripes. Source: NIKE / NIke As spotted on High Snobiety the Canadian pop star is giving his fans a reason to readdress their stocking stuffers with a new Nike x NOCTA collection. For those not in the know earlier this week Drizzy announced the launch of his new sub-label NOCTA (a nod to the artist’s nocturnal creative process). According to the press release this has been in the works for sometime. “This moment is full circle for me. I mean, growing up Nike was everything. It felt like every shoe I wanted, every athlete I liked, everything I owned was Nike. It didn’t mean anyt...
Jordan Brand, Nike & UCLA Reach Multi-Year Agreement
Source: Jordan Brand / NIke UCLA’s storied athletic program is rolling with the Jumpman and the Swoosh. Jordan Brand and Nike have entered into a multi-year agreement with UCLA to outfit all its athletes. Source: Jordan Brand / NIke In their 6-year agreement, the family of brands will supply the UCLA Bruins’ official athletic footwear, apparel and equipment, commencing on July 1, 2021. “UCLA is elite, and our student-athletes deserve every resource in their pursuit of excellence. We sought to partner with the best in the world; that is Nike and Jordan Brand,” says UCLA Director of Athletics Martin Jarmond in a statement. “Going into this process, our top priority was to secure the best quality and most innovative product to help our student-athletes and coaches compete for championships.” ...
Travis Scott’s PS5 Unboxing Livestream Featured a Surprise James Blake Performance: Watch
On Thursday night, Travis Scott livestreamed a PlayStation5 unboxing event to celebrate the video game console’s highly anticipated release. The virtual affair included a surprise performance from James Blake and a tribute to Pop Smoke. More than just a McDonald’s rep, Scott announced late last month that he’d been appointed… Please click the link below to read the full article. Travis Scott’s PS5 Unboxing Livestream Featured a Surprise James Blake Performance: Watch Lake Schatz You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give user...
Peep Pics Of Kyrie Irving’s New Nike Kyrie 7 Signature Sneaker
Source: Nike / NIke Though the Brooklyn Net’s newest superstar point guard, Kyrie Irving, didn’t return to the bubble to play out the remainder of the COVID-19 NBA season, Nike is still lacing his signature line with the kind of heat that you’d find in Miami. Source: Nike / NIke Yesterday Nike unveiled their upcoming Kyrie 7 which features some dope composite mesh upper for comfort and flexibility and a “data-informed traction” grip on the bottom sole for the ballers who like to cut through the court like Uncle Drew during the playoffs. The designers took into account Kyrie’s playing style when developing his latest silhouette and best believe anyone who hoops in these will appreciate the thought process. In the Kyrie 7, computational design processes turn real-time game data into a 360-de...
Biggest Football Club Sponsorships in 2020
The global appeal of football makes it a hugely lucrative proposition for brands who are eager to showcase their goods and services. Financial services, sportswear, gambling, airlines and automotive are amongst a plethora of sectors that have some form of financial link-up with the sport. This has allowed clubs such as Real Madrid and Manchester United to become truly global brands that generate huge revenues on an annual basis. Read on as we look at some of the biggest clubs in the world and the money-spinning sponsorship agreements they currently benefit from. Real Madrid According to Forbes, La Liga giants Real Madrid are currently ranked as the most valuable football club in the world. Their total revenue for 2018/19 was more than £665 million, with over 40 percent of that figure gener...
Biggest Football Boot Sponsorships
Modern football is a hugely lucrative business, with the top players able to earn staggering amounts of money during their careers. With regards to overall earnings, Lionel Messi and Cristiano Ronaldo continue to be the highest-paid football stars in the world. The pair have dominated the sport for more than a decade now and are extremely well rewarded for their on-field efforts. A significant proportion of their income comes from endorsements, with big brands eager to associate themselves with two of the greatest players of all-time. Read on as we take a look at how their biggest sponsorships compare with other money-spinning deals in the sport. Neymar – Paris Saint-Germain & Brazil Neymar is currently third on the list of highest-earning footballers behind Messi and Ronaldo, but he i...
Jordan Brand Latest Spin On The Air Jordan 1 Zoom Geared Toward’s “Esports” Athletes & Fans
Source: Nike / Jordan Brand Athletic apparel brands recognize the Esports is the wave and that Esports athletes are very cognizant of the latest heat in terms of footwear. Jordan Brand hopes the latest spin on the Jordan 1 Zoom will catch the attention of button mashers all over the globe. The Air Jordan 1 Zoom “Esports” is the brand’s latest direct attempt at wooing professional gamers and Esports aficionados. The company already let us know they were all in when it comes to Esports with the League of Legends inspired collection. These kicks take all of its hues from competitive gaming with its design, the laces, and the kick’s tongue tag and inner lining feature a striking blue that reminds us of the blue glow the PS4 and PS5 use to signify the system is powered on. Source: Nike / Jordan...
Nike Sues Warren Lotas For Customizing Their Classic “Pigeon” SB Dunks
Source: @warrenlotas / Instagram For years custom sneaker artists have been taking some of the game’s most popular Nikes and Jordans and remixing them into some creative and interesting colorways, but one of them seems to have rubbed Nike the wrong way and is now facing a lawsuit thanks to his work. Highsnobiety is reporting that customizer Warren Lotas has just been sued by the sneaker giant just a few weeks after Lotas began selling some custom sneakers that bared a similar resemblance to Nike’s classic Jeff Staple Pigeon SB Dunks that made sneaker history when it dropped in 2005. Coming in the same colorway as the OG Pigeons, Warren’s remix featured the Nike swoosh with a Jason Vorhees mask and Jeff Staple’s signature pigeon on the heel just like the original. Though this isn’t Lotas’ f...
HHW Gaming: “Madden NFL 21” Free-To Play This Weekend, Introduces SZN1: HI-DEF Content Update
Source: Nike / Madden NFL 21 The NFL is back, no seriously, the National Football League is back, and Madden NFL 21 is celebrating all week long the return of professional football. We’re not gonna lie; we didn’t think during the COVID-19 pandemic we would see a single down of football played in the NFL this year, but we are happy to be wrong here. In celebration of the NFL kicking off its 2020-21 season, EA Sports announced that Madden NFL 21 will be free-to-play this weekend. This will give fans who have been on the fence about the game a chance to experience it for themselves. That’s not all either; EA Sports also revealed that Madden fans will be getting fresh new drip and a field to play on in The Yard mode thanks to the Madden NFL 21 | SZN1: HI-DEF content update. Players can l...
