Online&Social
How Content Marketing will Amplify Your Business Online
Content marketing has become one of the most trusted and sought after forms of marketing. In fact, a recent report shows that in this year alone 70% of marketers are seriously investing in content marketing. You might be wondering why? And the answer is simple; content marketing offers companies a reliable Return on Investment (ROI) for their efforts by effectively engaging with a targeted audience and optimising their online presence. This is especially true in 2020 which has seen a huge adoption of online news and digital services as a result of the COVID-19 pandemic – further driving the need for businesses to digitally transform their marketing efforts. The most popular content marketing channels include; /* custom css */ .tdi_3_dfb.td-a-rec-img{ text-align: left; }.tdi_3_dfb.td-a-rec-...
Sub-Saharan Africa’s to Mobile Traffic to Grow 6.5 Times by 2026
Mobile data traffic in Sub-Saharan Africa is estimated to grow by almost 6.5 times the current figures, with total traffic increasing from 0.87EB per month in 2020 to 5.6EB by 2026. Meanwhile, the average traffic per smartphone is expected to reach 8.9GB over the forecast period – this according to the Ericsson Mobility Report. As the demand for capacity and coverage of cellular networks continues to grow, service providers are expected to continue investing in their networks to cater for this uptake and meet evolving consumer requirements. In Sub-Saharan Africa, mobile subscriptions will continue to grow over the forecast period as mobile penetration today, at 84 percent, is less than the global average. LTE is estimated to account for around 15 percent of subscriptions by the end of...
Reddit Aquires Video Platform Dubsmash
Image sourced from Reddit Reddit is officially set to acquire TikTok rival – Dubsmash. The social news giant says that this deal will bring to key strengths to its platform. First, Dubsmash’s mission is unique among social platforms and is aligned with Reddit’s own mission of bringing community and belonging to everyone in the world. Just as Reddit is a place for content users won’t see anywhere else on the Internet, Dubsmash provides a welcoming platform for creators and users who are under-represented in social media. Second, Reddit says it will integrate Dubsmash’s innovative video creation tools into its own platform, which will empower its creators to express themselves in original and authentic ways. /* custom css */ .tdi_3_f92.td-a-rec-img{ text-align: left; }.tdi_3_f92.td-a-rec-img...
South Africa’s Top 10 Google Searches in 2020
Image sourced from Search Engine Land Google provides a unique insight into the major moments and top trends of 2020 based on the most popular searches conducted in South Africa. Search trends information is gleaned from data collated by Google based on what South Africans have been searching for and asking Google. The information goliath processes more than 40 000 search queries every second. This translates to more than a billion searches per day and 1.2 trillion searches per year worldwide. This year’s trending searches show South African’s keen interest in the world and people around them. The US election, COVID-19 and Sasol shares captured the nation’s attention. From pineapple beer recipes to Kobe Bryant and Joe Biden, South Africans use search to find out about the things that matte...
Kenya’s Top 10 Google Searches in 2020
Image sourced from Pymnts Google provides a unique insight into the major moments and top trends of 2020 based on the most popular searches conducted in Kenya. Search trends information is gleaned from data collated by Google based on what Kenyans have been searching for and asking Google. The information goliath processes more than 40 000 search queries every second. This translates to more than a billion searches per day and 1.2 trillion searches per year worldwide. This year’s trending searches show Kenyass’ keen interest in the world and people around them. The US election, COVID-19 and football captured the nation’s attention. From the EPL standings and coronavirus treatments to Kobe Bryant and Money Heist, Kenyans use search to find out about the things that matter to them. Here’s a ...
Nigeria’s Top 10 Google Searches in 2020
Image sourced from Search Engine Land Google provides a unique insight into the major moments and top trends of 2020 based on the most popular searches conducted in Nigeria. Search trends information is gleaned from data collated by Google based on what Nigerians have been searching for and asking Google. The information goliath processes more than 40 000 search queries every second. This translates to more than a billion searches per day and 1.2 trillion searches per year worldwide. This year’s trending searches show Nigerians’ keen interest in the world and people around them. COVID-19, entertainment and political figures captured the nation’s attention. From Coronavirus tips and treatments to Sky Sports News and Money Heist, Nigerians use search to find out about the things that matter ...
Facebook Launches JoziPlug – a Community City Guide
Facebook has officially launched JoziPlug – its first Community City Guide on the African continent. The Johannesburg edition of the initiative has been compiled and co-created by local Facebook Groups featuring unique and inspiring content about the city. The JoziPlug is aimed at showcasing Johannesburg’s “hidden attractions to visitors and members of the local community whilst supporting small businesses with their economic recovery” in the wake of the COVID-19 pandemic. Since March 2020, more than 1.5 million people became new members of a group related to the city of Johannesburg. The guide compiles “the best tips and recommendations to some of the city’s local attractions, known and unknown through the eyes of these locals”. Themed around exploring hidden attractions and ‘plugging’ pe...
Instagram Unveils 5 New Features
Image sourced from Time Instagram has revealed that it would introduce five new features of the coming months. According to the social media giant, over the last ten years, its users have “come to Instagram to connect with their friends, explore their interests, and be entertained”. “From this, a global community was born, a community that did more, and mattered more, than we ever dreamed possible. From fashion to food, to entertainment, to travel, to the emergence of #weeklyfluff, people on Instagram have shaped the world around them, making new friends, reconnecting with people from their past, and sharing their lives with the world.” “We’ve also seen how people all over the world can rally around each other for support and connection – and how our community has used Instagram to speak o...
5 Things South Africans should know about Huawei Pay
Huawei, in partnership with Zapper, has officially launched its new mobile payment service – Huawei Pay – in South Africa. “We are proud to launch Huawei Pay in South Africa,” says Likun Zhao, VP at Huawei Consumer Business Group for Southern Africa. Huawei Pay users will be able to add their bank cards to the app and then pay in stores simply by scanning the Zapper QR Payment Code on the bill when they check out. “All local debit and credit cards from all local banks are supported. It’s a simple and convenient payment solution that we know will make the lives of South African consumers easier.” /* custom css */ .tdi_3_6c4.td-a-rec-img{ text-align: left; }.tdi_3_6c4.td-a-rec-img img{ margin: 0 auto 0 0; } Here are five things you need to know about this new digital wallet from Huawei: When...
Telkom South Africa Introduces Digital Wallet
Telkom has officially launched a mobile payment solution called Telkom Pay Digital Wallet (or Telkom Pay). The platform is expected to allow users to pay others and get paid themselves using their mobile phone through the WhatsApp messaging app; to anyone on their contacts list. It also serves as a cashless Point of Sale (POS) payment option for businesses. “We are launching financial services solutions that cater to everyone and that are easy to access through one’s phone 24/7 at an affordable price for consumers and businesses. Our device insurance has been in the market for a number of years,” says Sibusiso Ngwenya, Managing Executive for Telkom Financial Services. “This year we have successfully launched funeral cover and our foray into payments further deepens our strategic intent to ...
Apple Unveils Top 10 Best Apps of 2020
Apple has revealed its ‘Best of 2020’ app chart which ranks its most important apps of the year. According to the tech giant, these apps have proved to be essential for making life easier, healthier, and more connected in 2020. “This year, more than ever before, some of our most creative and connected moments happened in apps. This was thanks to the amazing work of developers who introduced fresh, helpful app experiences throughout the year,” says Apple Fellow, Phil Schiller. “Around the world, we saw remarkable efforts from so many developers, and these Best of 2020 winners are outstanding examples of that innovation. From helping us stay fit and mindful, to keeping our children’s education on track, to helping fight hunger, their impact was meaningful to so many of us.” Here are Apple’s ...
FNB Banking App Launches on Huawei App Gallery
FNB has confirmed that its banking app is now available for Huawei Mobile Services (HMS) users on the Huawei AppGallery. “We are happy to welcome FNB to the Huawei AppGallery family of apps,” says Likhun Zhao, VP at Huawei Consumer Business Group for Southern Africa. “Given the high smartphone penetration in South Africa banking apps are a key priority for consumers. Huawei has been working hard over the past year to ensure that our loyal customers get all the apps they need, whether they are for entertainment or necessity.” Head of Digital Banking at FNB, Giuseppe Virgillito says, “As South Africa’s Best Digital bank, we have a major focus on customer-centricity and the move to avail our App on more platforms affirms our commitment.” “We believe that this will also improve the...
