HipHopWired Featured Video Source: Reebok / Reebok Kerby Jean-Raymond is paying it forward. The renowned designer and Pyer Moss founder maintains a gig as the Vice President of Creative Direction for Reebok and along with the brand premiered a short film called CrateMaster that portrays the creativity and hustle of basketball-playing youth in Brownsville, Brooklyn. Source: Reebok / Reebok Directed by Jean-Raymond, the film cast locals to tell the story of an inner-basketball tournament and the excitement and drama as it’s all set to go down in one day. Of course, the prize being a pair of Allen Iverson signature kicks for winning said tournament exponentially ups the ante. “For inner city areas like Brooklyn, where this particular story is told, access to play is a big issue – you have so ...
HipHopWired Featured Video Source: Budweiser / Budweiser The Notorious B.I.G. is still making his presence felt, in all facets of life. The late, great Brooklyn rapper’s image is now gracing Budweiser tall boy cans. Yeah, the King of Beers has linked with the King of New York. Today (July 14), Budweiser announced The Notorious B.I.G. Tall Boy Budweiser Cans, which are being released in partnership with the Christopher Wallace Estate, and are available in New York right now. Inspired by the KONY’s too short but influential career, the cans feature an illustration of the Notorious B.I.G, the Brooklyn skyline and lyrics from his DJ Premier-produced hit “Unbelievable”: “Live from Bedford-Stuyvesant the livest one, Representin BK to the fullest.” There are also the phrases like “Brooklyn’s Fine...
HipHopWired Featured Video Source: @theimedsoussi / Instagram Love him or hate him, Virgil Abloh stays finessing provocative high-fashion and sneaker collabs. The latest salvo from the creative director of the culture is a Nike Air Force 1 collab with Louis Vuitton. On Thursday (June 24), Louis Vuitton, where Abloh serves as artistic director, held its Spring 2022 Men’s collection runway show in Paris and sneakerheads were quick to notice the heat on the feet. Seen initially were a colorways in a rainbow variety of flavors (Abloh showed off a chocolate and cream pair with a checkerboard pattern) of the familiar Air Force 1 with embossed LV logos and Off-White cues like big “AIR” hits on the sole and laces and a LV x Air tongue tags sewed on the side. Also spotted was trunk that...
HipHopWired Featured Video Source: Jordan Brand / Nike It’s that time of the year when Jordan Brand reveals the numerous L’s sneakerheads are bound to take in the remaining months of the year. Recent history has shown that with their SNKRS app draw system, L’s will be in abundance, probably. In the coming months of 2021, Jordan plans to drop at least 14 new retro silhouettes with many coming in brand new colorways and some in classic color blocks that made them must-haves when they released some time ago. Included in the reveal are new bangers including the Air Jordan 1 Retro Hi “Pollen” which boasts a black and yellow colorway that will have Wu-Tang Clan fans saying “Suuuuuuuuu!” and the Air Jordan VI “Bordeaux” which features the colorway of the classic Air Jordan VII “Bordeaux.” For the...